they don’t really mean that!
Facebook is many things… but it’s not a great search engine. So don’t make your potential fans, friends, followers… and customers… have to “find” you. Look what a mess you can lead people in to (assuming your shop’s name is As Good as New!)
Simple solution? Use your URL.
Once you have your URL, you can use it as a link on a Facebook logo graphic, in an email signature, anywhere. And people can find you without getting sidetracked into Connecticut or Iowa!
Advanced info, if you need it: