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Search Results for 'perceived value'

Really? Not really

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Day 5 of a week-long mini-webinar. If you’d like to add a comment, feel free. If you’ve just discovered us resale and consignment shop owners and thrift store managers, the webinar starts here: Day 1 How can the Lipstick Index help resalers? Estee Lauder has a market indicator they call a “lipstick index”. “We definitely […]

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Day 4 of a week-long mini-webinar. If you’d like to add a comment, feel free. If you’ve just discovered us resale and consignment shop owners and thrift store managers, Day 1 and Day 2 and Day 3 will bring you up to speed. A large part of perceived value of the goods in a store…any […]

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Day 3 of a week-long mini-webinar. You are encouraged to add your comments. If you’ve stumbled upon us resalers and consignment shop owners and thrift-store managers, here’s Day 1 and Day 2, to catch you up. Now of course we’re not talking just old clothes here. We’re also talking used playpens, secondhand mirrors, previously-owned couches […]

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Day 2 of a week-long mini-webinar. You are encouraged, if you like, to add your comments after this post. (Here’s Day 1, if you’re just joining us. Value-added goods sell for more, and faster, and your clientele is happier. And of course that’s what we what: good profits for us and our suppliers, more turnover, […]

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Day One of a week-long mini-webinar. You are encouraged, if you like, to add your comments after this post. Every shopper past the stage of preferring a nickel to a dime because the nickel’s bigger, understands that the value of anything offered for sale depends not only on its intrinsic worth (is it silver or […]

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While writing in my consumer-oriented journal at HowToConsign.com about how to simplify and give yourself breathing space, the thought kept nagging me: How about the burdensome clutter in our consignment and resale shops? How much

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If your shop issues Frequent Buyer Cards, remember, they’re more useful than you think. Some ideas that go beyond just punching: * Use an “extra punch” or “double punches” to motivate shopping. Instead of reducing your prices, simply promote by offering more punches when you need to move a too-full category. Especially useful when you […]

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A “Simple solution” photo tip for the vast array of home decor items in

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There’s profit sitting in your consignment, resale or thrift shop right now… in the most unlikely form. Unsaleable, unsold, even discarded items can make the merchandise you DO sell look so much better, that your profits can soar! Use… and reuse, to increase the perceived value of your goods For-sale, unsold, even unsaleable

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Consignment, resale, and thrift shops are addicted to using Facebook to keep their names in the forefront of their loyal customers’ shopping minds. But not all of them do it well. For example, albums. They can be a virtual catalog, a on-screen showroom, and a big part of your business branding. The right photos, with […]

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Recently, one of our Loyal Readers made a statement: “The primary reason people shop consignment is to SAVE money” and I’d like to examine that, if I may. Is it true

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I was in a non-profit thrift store the other day, and they were doing many things right… but they missed what I think would be a wonderful opportunity to cultivate the “treasure-hunt” aspect so many shoppers love about thrifts… and they’ve missed an opportunity as well to maximize display space and the resale store could […]

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I love, adore, highly endorse the whole idea of Girls’ Night Out for consignment, resale, and even the most modest of non-profit thrift shops. Having an after-hours event is a great way to support community and to draw attention to your shop. It even can attract brand-new clients to your shop. But, as a woman

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You know I’m a bear about never saying NO or YOU CAN’T or WE DON’T or YOU MUST. So I am always on the lookout for nicer ways to say things. Luckily I had my camera with me this day: “Please resist the urge to sit.” I love the wording’s acknowledgment of how tempting their […]

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