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The average person spends 51 seconds reading an email newsletter. And with the normal person reading at a rate of 200 wpm, that 51 seconds equates to them reading about 170 words. What can you say in 170 words? Well, you’d better include

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WIIFM. “What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept. And a great example of how to put your WIIFM

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Is your consignment or resale shop promoting gift cards for the holidays? Whether you’re using stored-value cards or personally-crafted paper gift certificates, consider how this gift idea is perceived

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Mark this site for a great idea that you can use to promote your neighboring consignment, resale and thrift stores and all the small businesses in your market area. Study it good… Little Boxes. As they say: Shopping in Portland’s Little Boxes on Black Friday and Saturday (and throughout the holiday season) is an alternative […]

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Do you post sloppily-thought out Facebook messages? Of course not, any more than you’d run a sloppy resale, consignment, or thrift shop. But sometimes, I have to shake my head at the things professional shopkeepers post in an effort to communicate with their followers/ fans/ friends. Here’s some shopkeepers who didn’t think out their status […]

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