Feeds:
Posts
Comments

Search Results for 'wiifm'

WIIFM. “What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept. And a great example of how to put your WIIFM

Read Full Post »

Is your consignment or resale shop promoting gift cards for the holidays? Whether you’re using stored-value cards or personally-crafted paper gift certificates, consider how this gift idea is perceived

Read Full Post »

Mark this site for a great idea that you can use to promote your neighboring consignment, resale and thrift stores and all the small businesses in your market area. Study it good… Little Boxes. As they say: Shopping in Portland’s Little Boxes on Black Friday and Saturday (and throughout the holiday season) is an alternative […]

Read Full Post »

Do you post sloppily-thought out Facebook messages? Of course not, any more than you’d run a sloppy resale, consignment, or thrift shop. But sometimes, I have to shake my head at the things professional shopkeepers post in an effort to communicate with their followers/ fans/ friends. Here’s some shopkeepers who didn’t think out their status […]

Read Full Post »

Talking buy-outright (or even consignment) for store credit only amongst some resalers.Wanna listen in? Do any of you have shops that just offer store credit?? No cash/check payouts?? People usually

Read Full Post »

We’re in the middle of a mini-series of posts about making your consignment, resale, or thrift shop’s web site do what you want it to do: to get shoppers into your actual, physical, bricks-&-mortar, REAL store. Today, let’s take a close look at what your site is doing to

Read Full Post »

Jessica of Fifi’s Amelia Island is right on top of marketing at her shop’s Facebook page. Look at this exchange: Notice, too, how Jessica doesn’t just say “thanks”, but she furthers the usefulness of the Facebook exchange by mentioning an upcoming event. She also mentions the WIIFM: “a ton of fun”  and implies community acceptance: […]

Read Full Post »

Perhaps you’ve noticed the consignment, resale, thrift shop exterior photos on my Pinterest board called Favorite Consignment, Resale, Thrift Shops I’ve had a good time finding and posting all these for you. I’ve had an even better time imagining how much more focused some of these photos could be without the extraneous stuff in them. […]

Read Full Post »

I cringe, really cringe, when I see messages some consignment, thrift, and resale shopkeepers send out on their social marketing media. “Shop Local.”  “Support Small Business.” Why? So what? Where’s the What’s in it for THEM? Why aren’t you letting them know the value to them? These messages (and feel free to disagree but you’d be […]

Read Full Post »

Concluding our series on The Internet: It’s free, but do you get FULL VALUE? with the top 3

Read Full Post »

Someone was trying to explain this to a group of Conference attendees, and even we had a hard time understanding and figuring out how to explain this to customers so they

Read Full Post »

If you own or manage any sort of resale shop, be it consignment, buy-outright, or thrift, chances are you have at least a few

Read Full Post »

Best un-observed tip in the manual: do

Read Full Post »

More of our mini-series SNOOZE ALARM: Really really boring ways to say things Facebook and your shop blog are great places to let fans, friends, and followers know what your customers want to buy. And many consignment, resale, and thrift shops do, indeed, mention “what we need.” Good idea….done in an intriguing and interesting way. […]

Read Full Post »

Don’t know about you, but when I open my email, my main mission is Search and Destroy. Yes indeed. My main goal while looking at my email is to get my in-box down to a manageable size. So, out goes: The obscure. A subject line which doesn’t say much, for example Special Savings…versus what this […]

Read Full Post »

Next »