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Day One of a week-long mini-webinar. You are encouraged, if you like, to add your comments after this post. Every shopper past the stage of preferring a nickel to a dime because the nickel’s bigger, understands that the value of anything offered for sale depends not only on its intrinsic worth (is it silver or […]

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How much are they willing to spend in your resale shop? Or, to put it in an actionable way: What is the price point of your ambience? As shoppers,

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Judy asked: I have just contacted our community’s chamber of commerce with the idea of including a $5 Gift Certificate to my store for the “Welcome Baskets” which are given to Moms in our hospital –about 25 baskets every couple of weeks. Does this make sense as a

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While writing in my consumer-oriented journal at HowToConsign.com about how to simplify and give yourself breathing space, the thought kept nagging me: How about the burdensome clutter in our consignment and resale shops? How much

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If your shop issues Frequent Buyer Cards, remember, they’re more useful than you think. Some ideas that go beyond just punching: * Use an “extra punch” or “double punches” to motivate shopping. Instead of reducing your prices, simply promote by offering more punches when you need to move a too-full category. Especially useful when you […]

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