Ever notice how people will say things like I found this leather jacket at a great new resale shop in Nexttown or maybe they say This? It had my name on it at that consignment shop down on Main, you know the one….
But they say I bought this shirt at Marshall’s or It was on sale at Macy’s.
Isn’t it interesting? The true shoppers are so much more invested (pun intended of course) in the thrill of discovery, the unique local business. They realize that hey, it doesn’t take much imagination or style savvy to pull out the credit card at the chain store. Anyone can do that.
But it takes ingenuity, creativity, vision, to pull together a unique wardrobe. The savings from buying gently-used things? Really secondary to the fashion maven. The resale shop that’s a source of inspiration and inventiveness is the one these shoppers want. Who wants to look like a mall rat? (And who, among us resale shopkeepers, really yearns to do business with any customer who wants to look like everyone else?)
I was reading a book once, and the author wanted to tell the reader how bland, boring, and plebeian a character was. She did it in one sentence. She was the kind of woman who wore department store jewelry.
That says it all.
Auntie Kate The Resale Expert 
She was the kind of woman who wore department store jewelry.
WOW!