We all know the 3 R’s of education. But I ‘d like to coin
the 4 D’s of Resale Shopkeeping.
Of course Desire, Determination, Diligence, Dollars applies to (more…)
Posts Tagged ‘thought for the day’
Desire, Determination, Diligence, Dollars
Posted in I've been meaning to tell you, Shopkeeping talk, tagged resale shopkeeping, small business, starting a consignment shop, thought for the day on May 8, 2019| Leave a Comment »
How to Say NO. NO. NO. Heck N-O.
Posted in Shopkeeping talk, tagged resale shopkeeping, success, thought for the day on June 20, 2018| Leave a Comment »
Do you find yourself saying a tacit “yes’… because you can’t bring yourself to say NO?
Whether it’s declining a mediocre consignment, answering a staffer’s inconvenient request for a schedule change, or committing your business’s resources to an issue or event that doesn’t feel like the right path to take…
Ya gotta learn to say NO. Here’s
You don’t gotta be an Einstein
Posted in Shopkeeping talk, tagged daily operations, resale shopkeeping, small business, thought for the day on February 21, 2018| Leave a Comment »
You don’t gotta be an Einstein to make your consignment, resale or thrift shop operate smoother, make more money, or simply be more fun and less work to run.
But it doesn’t hurt.
We cannot solve our problems with the same thinking we used when we created them.
So, if you were thinking (more…)
Marketing Eggplants
Posted in Shopkeeping talk, tagged resale shopkeeping, selling, thought for the day on February 14, 2017| Leave a Comment »
A grocer put up a sign that read “Eggplants, 25¢ each — three for a dollar.”
All day long, customers exclaimed: “Don’t be ridiculous! I should get four for a dollar!”
Meekly the grocer capitulated and accepted $1 and gave them four eggplants. All day long.
The tailor next door had been watching these antics and finally asked the grocer, “Aren’t you going to fix the mistake on your sign?”
“What mistake?” the grocer asked. “Before I put up that sign no one ever bought more than one eggplant.”
With a hat tip to Rick Segel, I believe.
Consignment & resale promotional ideas are EVERYwhere!
Posted in Shopkeeping talk, tagged learn a lot, promotions, resale shopkeeping, small business, thought for the day on September 2, 2015| 1 Comment »
If you’ve been following me on Facebook the last couple of days, you know my town is in the midst of a giant charity-donation vent, the Giving Challenge. And the creativity is flowing from Main Street to the Gulf of Mexico… ideas that could be tweaked just a bit and become
terrific inventive promo events for YOUR shop.
For example: did you know that the dogs that are least likely to be adopted from shelters are black? One of our shelters here in Sarasota is having a Blackout Event to show folks how adoptable these canines are.
That got me thinking.
Many shelters have the ability to come to your place of business with potential fur buddies; check whether yours do. Pick a date and get started helping match up customers and canines!
What could your promotion’s name and theme be? If your shop sells furniture and home furnishings, you could use the catchphrase Adoption is the new black and feature, oh maybe leather couches that don’t show dog hair on the cushions?
If you sell kidswear in your consignment shop, how about Dogs that don’t show handprints… only lots of love? You could have a make it/ take it event for kids involving cutting hands out of paper and gluing on hearts…
But I think the promotion that will elicit the most smiles… and maybe even a spot on the evening news… is They go so well with your outfit: Chic Black Companions. Do a photo shoot (find a photographer that will donate her/his services!) of models wearing black outfits from your place with black dogs, and offer a free chic dog collar or leash for every adopted dog.
For more promotional ideas developed especially for our industry, grab a copy of Resale’s BEST Promos from the Too Good to be Threw Products for the Professional Resaler shop.
Shelter pet photo from Flickr
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Auntie Kate The Resale Expert 