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Posts Tagged ‘advertising’

I was going to tell you something else that The Violet Closet does that’s worthy of Kudos.

But then I saw their fun and jazzy (more…)

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Our Kudos today go to Panache Home, one of 3 local businesses in Rochester NY owned by Joan Lincoln (read more.)

It’s so easy to snap a quick shot for your social media of a piece on your sales floor. Like

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Now, in the first flush of summer, is the time to make your shopfront truly memorable.

When people SEE your location: do they REMEMBER it?

And, even better, tell their friends about it? Stop in just to say “How nice you’re making the neighborhood”? (I had folks stopping in to ask what those pretty flowers were.)*

Some memorable storefronts I’ve seen, to get your imagination soaring:

 

This shop didn’t have the space to do anything outside, so we used

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There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.

Problem is, most of their clients don’t have the problem you do. Which is getting Get them in your consignment or resale shop door with these email tactics from TGtbT.combodies

in your door.

You know that once shoppers are in your store, you can turn them into buyers, no problem.

So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a

shopping mood? Here’s the

TGtbT List of Email Tactics to Get Them In Your Door.

♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.

♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…

♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…

♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.

♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.

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“Do you work here?”

Do you and your crew get this question a lot? Could it be because

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How’d you like every single residence in a targeted area of your community to get your flier in their mailbox? Without your having to sort for bulk mail (oh the horror!), know their adresses or even their names? Yes, it can be done, for way less than you think.

Such is the beauty of Every Door Direct Mail, a service offered by the United States Postal Service.

EDDM map with stats from the USPSTake a look at the postal routes in your shop’s market area. This is fascinating even if you decide not to use EDDM. You can see census data for each route: age range, number of people in the household, average income… and of course, how much it would cost to use EDDM.

For example as in my graphic, it would cost one more time, my legacy shop in Columbus OH, 18 cents each to reach all the 730 addresses in the nearby neighborhood which has an average household income of well over $100,000.

Definitely worth investigating.

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Make your Facebook cover photo… be a video! Here’s a consignment/ resale example or two:

https://www.facebook.com/pg/BeyondAdorable/

https://www.facebook.com/SarahCyrusHome/

https://www.facebook.com/SimpleConsign

This one’s not of our industry… but imagine the fast-forward technique of you dressing a mannequin or accessorizing a bookcase!

Here’s a how-to article.and more info plus great ideas and examples!

Free videos? Of course. If you’re too busy/ distracted/ unclear on the concept, try a freebie.
Maker Moon has some great ones. Take a look at their “Accordion Slider” which to me is SO perfect for resale. 5 captions, 5 models… 5 reasons to choose your shop, whether it’s resale, consignment or thrift, and whether you sell women’s fashion, kidswear, home furnishings or… anything!

Makermoon does other formats too, as in Instagram, Facebook… or blog 🙂 Here’s one I made in a few moments.

Other free sites, other free info, check out Google.

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