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Posts Tagged ‘advertising’

One shop is concerned with slumping sales, saying that the mom trade groups on Facebook are causing her shop to lose sales.

Yet there is nothing

Buying stuff from strangers in a rainy parking lot?on her Facebook page or her web site motivating folks to shop with her rather thanwith some stranger in a parking lot. If her assessment of the battle facing her is true, wouldn’t she be wise to gather some ammo and fight back? She could post, often and charmingly, of

all the advantages her shop has over stranger-dealing…

from A (we’re air-conditioned, shop in comfort!) to Z (Zounds! This shop has ah-mazzzing selection, you’ll be able to choose the perfect item rather than settling for less!)

Another shopkeeper complains that “people don’t know I’m here”

yet there is nothing

TGtbT.com helps thrift shops become profitableto make the eye of a motorist or pedestrian glom onto her store front. The store’s just one in a row of identical frontage.

Grab their attention, stand out!

Would a large silk tree that she could wheel out onto the pavement every morning make people notice? Or vinyl lettering on the glass, or a bright and well-lit display changed every week?

A third resaler says “they just want sales and deals before they’ll buy.”

And yet,

Free Smile sign from HowToConsign.com

he doesn’t take advantage of his software’s ability to add a line on every tag with the original retail value of that armchair or dresser that will underline the values inherent in his merchandise.

Nor does he add value with some personalized signage, the kind you’d only see in a real-life, bricks-&-mortar, shop-local type of situation.

 

Fight back! Don’t stand there and take it… better to stand out from the crowd!

 

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If you’re opening a new store, remodeling, or simply switching seasons or doing a window display… let your social media followers watch as you do so!

Here’s ourKudos “winner” who made a 41-second video about their new store from a series of still shots taken as they worked.

Involve your followers in your business with just a few dozen shots, and see how much more loyal they are to you!

Need some more BRILLIANT ideas I’ve found for your shop? Here’s our “Kudos” category!

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Okay, I get it.

Your shop’s so busy, you’re lucky to snap a shot and post it on social media, yet alone do as Kate suggests: brand your photo with your shop name.

One more step is just one step too far? Don’t care to take the time to let folks know that it’s a photo from YOUR business?

Then do asRose Marie Banner does here on her Instagram.

Put a SIGN in the darn photo.

Kudos to Rose Marie!

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Nothing’s more timely, than a social media post showing what to wear this weekend!

Here, Designer Renaissance has a suggestion for the perfect picnic outfit. (And yes, they listed brand, size, price.)

 

A Closet Affair had a flat-lay outfit that would be perfect for that picnic, or any casual Saturday get-together.

What kind of outfit could you get together and show your followers for next week? What’s happening that your customers will be thinking about?

  • A ball game down at the park?
  • A festival?
  • A local celebration, event, parade?
  • Maybe they’re thinking of visiting the newest chic restaurant? (Great opportunity to cross-post and cross-promote there!)
  • Or hike the local state park, go to a carnival… or just take a drive in the country?

The key to this idea (besides, of course, letting them know sizes etc., and telling them that there’s lots more choices/ come in and let us outfit you) is painting a picture with a few words:

Feel the wind in your hair when you’re wearing this Trip to the Country outfit (convertible optional but recommended!) from MyShop

Oh yeh, and don’t forget (as our two lovely shops did here) to include your shop info in/ on the picture. When enchanted Facebook or Twitter or Instagram followers share your wondrous outfits with their friends, you wanna get your name out there, don’t you?

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Sometimes, you just need a little gift to make customers feel special.

How about (more…)

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Time to redesign your consignment or resale shop's web site?

Did you know you can turn a “blog” into a web site with one click of your mouse? Read more.

I came across an easy check list you might use to determine whether it’s time (or past time!) to freshen up your consignment, resale or thrift shop’s web site.

My comments, in italics, are (more…)

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Most of the time, we fight clutter in our shops, of course.

But sometimes, messing the joint up, cluttering the sales floor, is a must.

Like when you’re taking some photos of your merchandise for use on your web site, your social media, your print ads or brochures. You want to show the variety a “new” merchandise shop simply can’t match; you want to imply that wonderful find-a-treasure aspect of shopping with you; and you want to tempt them to come in quick before it’s all gone!

For example, piling on

(more…)

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