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Posts Tagged ‘advertising’

“I can’t think of anything to say on social media.”
“I can’t blog… what would I talk about?”
“Whatever would I put in an email that they’d read?”

What can I say in social media about my consignment shop?

If that’s your worry, worry no more! Here’s the List of All Lists: A treasury of ideas for Facebook, Instagram, Twitter, YouTube, emails, blog posts, even speaker’s topics and presentations!

You know that just saying buymebuymebuyme isn’t enough to help your business thrive, to help people love to shop with you…  you know you need to be SOCIAL… you know you need to entertain, educate, elucidate, motivate…but sometimes, it’s hard to come up with something that really adds value to following your business. So these lists are just some Auntie Kate has found for you:

Now, not all of these hundreds of ideas will apply to our unique resale, consignment, and thrift industry. But I’m guessing you can copy-and-paste enough inspiration to never again have to say

“What’ll I TALK about?”

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Who’d have thought there was so much to think about in seven square inches?

Your business card can be the perfect introduction to your business…

or it can be a boring old boiler-plate piece of cardboard. And the funny thing is: boring or brilliant, 

(more…)

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Our Kudos award today goes to A Second Thought ReSale Shop, whose “Whatchamacallit Wednesday” features caught my eye. I’m not sure that they still do these (or even if they do it on Wednesday which they totally should), but…

you could have this as a regular feature,

especially if you have (more…)

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When someone walks into your shop, how do you connect with them? It’s not all about #lookatthis and #youcanbuythis and #youmustbuythat, is it? Nope, it’s a conversation…. something social.

So let’s think about getting social electronically. For every #youcanbuythis post, do four social posts. Here’s nine categories of posts you could utilize if you’re afraid you have nothing to say except #youmustbuythat.

Which you totally do. Have lots to say. In fact, I’m guessing (more…)

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Every business needs a clever, quick tag line… and every resale business could use one that covers both aspects of the shop!

Kudos to St. Vincent de Paul USA for this one!

What’s a tagline you ask? It’s a (more…)

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Seriously. If you were meeting someone for the first time, or describing your business to a stranger,

Tell me what you sell.

Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.

Keeping to that 25 words. Preferably less, a lot less. Can you?

Is it mesmerizing, motivating, and melodic?

If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!

Too Good to be Threw at TGtbT.com

 

What’s a WIIFM?

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Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:

Every day, same time, have a Facebook live video of The Great Gift Unboxing!

And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.

Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog

Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.

Step Two:  Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!

Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!

Points:

  • Mix it up. Dollars off, percentage off, BOGO, earn an extra punch on thier Frequent Buyer Card, get a small gift with purchase.
  • Make sure the noise of unwrapping doesn’t drown your words out.
  • As always, film in front of your shop name, logo, signage, anything so folks know who’s offering this great deal.

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