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Posts Tagged ‘advertising’

Every business needs a clever, quick tag line… and every resale business could use one that covers both aspects of the shop!

Kudos to St. Vincent de Paul USA for this one!

What’s a tagline you ask? It’s a (more…)

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Seriously. If you were meeting someone for the first time, or describing your business to a stranger,

Tell me what you sell.

Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.

Keeping to that 25 words. Preferably less, a lot less. Can you?

Is it mesmerizing, motivating, and melodic?

If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!

Too Good to be Threw at TGtbT.com

 

What’s a WIIFM?

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Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:

Every day, same time, have a Facebook live video of The Great Gift Unboxing!

And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.

Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog

Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.

Step Two:  Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!

Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!

Points:

  • Mix it up. Dollars off, percentage off, BOGO, earn an extra punch on thier Frequent Buyer Card, get a small gift with purchase.
  • Make sure the noise of unwrapping doesn’t drown your words out.
  • As always, film in front of your shop name, logo, signage, anything so folks know who’s offering this great deal.

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A Treasure Hunt promotion, AKA the bus-less resale bus tour, encourages

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Here’s an idea custom tailored to sell home decor items on a Facebook Live Video:

Stylin’ and Smilin’

Gather home decor items that you can, one by one (more…)

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Interview your business neighbors to puiblicize your neighborhood!This is an idea for those of you with business neighbors. Have some you like? Have some whose clientele profile closely resembles yours? Have some with fascinating stories (believe me, once you start asking? Everyone has a fascinating story)?

Why not present them to your followers?

Maybe you’d like to (more…)

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Address your potential customers' fears says TGtbT.blogAre they afraid?

Do your potential customers have fears associated to your products and services? Often they do, even if they don’t know it.

The subtitle to this post should be Listening to that little voice inside your head. The lessons you can learn by paying attention to your own tiny, secret, hidden reactions as a member of the public will help you sell more in your shop.

How? By uncovering why potential customers are actually afraid to (more…)

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