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Posts Tagged ‘advertising’

A Treasure Hunt promotion, AKA the bus-less resale bus tour, encourages

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Here’s an idea custom tailored to sell home decor items on a Facebook Live Video:

Stylin’ and Smilin’

Gather home decor items that you can, one by one (more…)

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Interview your business neighbors to puiblicize your neighborhood!This is an idea for those of you with business neighbors. Have some you like? Have some whose clientele profile closely resembles yours? Have some with fascinating stories (believe me, once you start asking? Everyone has a fascinating story)?

Why not present them to your followers?

Maybe you’d like to (more…)

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Address your potential customers' fears says TGtbT.blogAre they afraid?

Do your potential customers have fears associated to your products and services? Often they do, even if they don’t know it.

The subtitle to this post should be Listening to that little voice inside your head. The lessons you can learn by paying attention to your own tiny, secret, hidden reactions as a member of the public will help you sell more in your shop.

How? By uncovering why potential customers are actually afraid to (more…)

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You know what?

It doesn’t matter if your consignment or resale shop makes a single penny profit

from the sale of Halloween costumes. Kate tells you why 

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Jackie Hersey of Beverly Bootstraps in MA, asked this question online:

Dress a mannequin contest ideas from TGtbT.com

Photo from mannequinmadness.com

We are thinking about doing a “Dress a Mannequin” contest. It would model after Guy’s Grocery Games (Food Network). Each contestant would have 15-20 minutes to “shop” & dress a mannequin. They would each have one life-line opportunity to ask the opinion of Candy, our staff person who does most of our merchandising. The ensemble would have to include accessories. A panel of judges (folks from the community) would determine the winner. This is a very early stage idea so I am asking if anyone else has done something like this before and if there are any suggestions. Input appreciated…


Kate’s suggestions:


How about making it into a multi-day social media event, like this blog post talks about?
 
Asking social media followers to vote is perfect for racking up those comments which will help you get more visibility on Facebook! Mentioning that a random voter will receive a shop GC will REALLY motivate comments.
 
You could also offer them a chance to “stuff the ballot box”… an INSTORE vote counts as 5 votes for their choice… AND earns a GC of double the online amount. [Bonus for you: an instore ballot will collect their email for your email list.]
 
You could even CHARGE for an instore ballot: $1, which you will deposit in a BIG glass jar collecting funds to spend in store by a local charity of some sort. (You get the goodwill and PR photo op of collecting for the charity… the charity helps promote the contest b/c the more who vote, the more $$ they will have donated to them. You also get the charity to bring their client in to shop your merchandise, so you get the sale AND the opportunity to introduce the charity to how much your resale shop can make their funds go further…) Note: Beverly Bootstraps IS a charity doing just that, so I added these thoughts for our for-profit readers LOL
 

And the winning display earns a GC as well. And if the winner decides to donate her prize to the charity? Bingo: ANOTHER photo opp for the community to see!

Like how Kate thinks? You’ll love this Product for the Professional Resaler!

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These to-die-for pumps have long since sold, of course, but I wanted you to see HOW to sell (more…)

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