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Posts Tagged ‘advertising’

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ghost toen in your shop? Auntie Kate has some suggestionsNo customers? You’ve vacuumed and waxed the rods and are bored silly? Feel like you’re in a ghost town?

Here’s a suggestion: Learn how to claim your on-line listings. Take your time and do it right.

One thing they forgot, for us entrepreneurs: Make sure that your profile page on Facebook shows your business page. (And make sure that that link actually GOES there.)

Extra credit. For more ideas of what to do when, seemingly, there’s nothing to do:

Rather than stare out the window and worry that everyone’s forgotten you….

Learn to link to get more traffic. (And if you’re embarrassed that you aren’t QUITE sure how to find your own URLs, read this.)

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Take a moment and think about what’s coming up in February. And how your shop could use these wacky “national days” to tickle the fancy of your current… and potential!… clientele. Here’s some I’ve chosen at random, and a thought or two on each to get your imagination going to

design a promotional event for your shop!

Feb 1 Wednesday Work Naked Day: Your email, blog post, social media message could be: If you’re not allowed to work naked, the next best (more…)

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January is National Oatmeal Month! TGtbT.com's Auntie Kate tells you how to use this in your consignment or resale shopWho can resist the fact that January is Oatmeal Month?

The perfect month for something cozy.

And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)

You could (more…)

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Want viewers to go to your web site?

That’s where they’ll find out what they need to know: where you are, when you’re open, what you carry. If your site’s truly complete, they might even learn when your next event is, they might grab a coupon, they might learn how to consign/ sell/ donate… they might even see (more…)

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I just got off the phone with a consultee whose December business was up 30% over last year. Why? Maybe because …

she FINALLY took my suggestion of hand-written thank-you notes

She’d had this suggestion on her to-do list for literally years. When she finally sat down to do it, she took a whole year’s worth of contacts and (more…)

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Okay, so you’re up against the Big Guys. Everyone’s out to grab shoppers on the Black Friday, Shop Small Saturday, Cyber Monday (why doesn’t that Sunday gets its own moniker? Dunno.)

So what can your little shop do to get shoppers into YOUR place?

How about something that’s readily available (it’s always a challenge (more…)

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