Posts Tagged ‘Facebook’
Tell me what you sell.
Posted in I've been meaning to tell you, Shopkeeping talk, tagged advertising, blogging, email, Facebook, resale shopkeeping, social networking, web on February 4, 2019| Leave a Comment »
Seriously. If you were meeting someone for the first time, or describing your business to a stranger,
Tell me what you sell.
Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.
Keeping to that 25 words. Preferably less, a lot less. Can you?
Is it mesmerizing, motivating, and melodic?
If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!
Deja Vuesday: No one reads anymore.
Posted in Deja Vuesday, Shopkeeping talk, tagged Facebook, resale shopkeeping, social networking, Twitter, web, word of mouth on January 22, 2019| Leave a Comment »
Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com
Deja Vuesday
where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.
Love your social media followers? Wish they’d actually STOP and READ your message? You can get your message across without driving yourself crazy writing.
Give your fans a break. “NO one reads anymore” can be combated!
But you will have to read to find out how 🙂
The Great Gift Unboxing
Posted in Shopkeeping talk, tagged advertising, christmas, Facebook, holidays, resale shopkeeping, success on December 11, 2018| Leave a Comment »
Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:
Every day, same time, have a Facebook live video of The Great Gift Unboxing!
And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.
Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog
Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.
Step Two: Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!
Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!
Points:
- Mix it up. Dollars off, percentage off, BOGO, earn an extra punch on thier Frequent Buyer Card, get a small gift with purchase.
- Make sure the noise of unwrapping doesn’t drown your words out.
- As always, film in front of your shop name, logo, signage, anything so folks know who’s offering this great deal.
Shopping Resale for Christmas: The More the Merrier
Posted in Shopkeeping talk, tagged christmas, customers, Facebook, holidays, resale shopkeeping, selling on November 19, 2018| 2 Comments »
What do shoppers want when they’re Christmas-gift seeking?
Need more holiday selling ideas? Click the pic.
Selection. Abundant selection.
They aren’t sure what they want. Or what their loved ones will want. Sometimes, they’re even clueless as to what to look for.
That’s why resale consignment, and thrift shops need to pile it on this time of year. Your displays, your social media posts, your in-store signage needs to point to (more…)
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