There’s that old saying about a picture being worth a thousand words, right?
So Old School.
Now, a picture’s worth so much more. No one reads… or if they do they skim. So your photo in your social media, your web site, your blog, has to (more…)
Posts Tagged ‘Facebook’
It’s a Graphic World Online
Posted in 5- Minute Fixes, Shopkeeping talk, tagged accessories, advertising, Facebook, resale shopkeeping, web on August 14, 2017| 4 Comments »
Make your social media pix stand out from the crowd
Posted in 5- Minute Fixes, Shopkeeping talk, Teeny Tips, tagged advertising, Facebook, perceived value, web on August 10, 2017| Leave a Comment »
What’s the smartest way to dress… or to decorate your home? (Smart in the sense of well-chosen and smart as in budget-friendly and smart as in (more…)
Selling via live video: Your E-Shopping Spree!
Posted in Shopkeeping talk, tagged advertising, Facebook, promotions, resale shopkeeping, selling, web on July 28, 2017| 2 Comments »
Loving all the freshly-minted live videos so many front-runner consignment and resale shops are popping up with!
Fun to watch and shop with. Brave pioneers, I salute you. Here’s my wishlist for the second generation of this concept as owners and managers (more…)
Which do you choose: Fighting back, or going OOB?
Posted in Shopkeeping talk, tagged advertising, customers, Facebook, resale shopkeeping, success, web on June 15, 2017| 10 Comments »
One shop is concerned with slumping sales, saying that the mom trade groups on Facebook are causing her shop to lose sales.
Yet there is nothing
on her Facebook page or her web site motivating folks to shop with her rather thanwith some stranger in a parking lot. If her assessment of the battle facing her is true, wouldn’t she be wise to gather some ammo and fight back? She could post, often and charmingly, of
all the advantages her shop has over stranger-dealing…
from A (we’re air-conditioned, shop in comfort!) to Z (Zounds! This shop has ah-mazzzing selection, you’ll be able to choose the perfect item rather than settling for less!)
Another shopkeeper complains that “people don’t know I’m here”…
yet there is nothing
to make the eye of a motorist or pedestrian glom onto her store front. The store’s just one in a row of identical frontage.
Grab their attention, stand out!
Would a large silk tree that she could wheel out onto the pavement every morning make people notice? Or vinyl lettering on the glass, or a bright and well-lit display changed every week?
A third resaler says “they just want sales and deals before they’ll buy.”
And yet,
he doesn’t take advantage of his software’s ability to add a line on every tag with the original retail value of that armchair or dresser that will underline the values inherent in his merchandise.
Nor does he add value with some personalized signage, the kind you’d only see in a real-life, bricks-&-mortar, shop-local type of situation.
Fight back! Don’t stand there and take it… better to stand out from the crowd!
This issue is not going away
Posted in economics of resale, Shopkeeping talk, tagged blogging, Facebook, resale shopkeeping, Twitter, web on June 10, 2017| Leave a Comment »
Trust is vital to establish, and easily lost… even when it’s not your fault.
The blow-back from the (more…)
Kudos: They Love to Watch!
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, web on May 30, 2017| Leave a Comment »
If you’re opening a new store, remodeling, or simply switching seasons or doing a window display… let your social media followers watch as you do so!
Here’s ourKudos “winner” who made a 41-second video about their new store from a series of still shots taken as they worked.
Involve your followers in your business with just a few dozen shots, and see how much more loyal they are to you!
Need some more BRILLIANT ideas I’ve found for your shop? Here’s our “Kudos” category!
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