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Posts Tagged ‘shop local’

Local Festival? Get your shop name out!

Posted in Shopkeeping talk, tagged , , on April 1, 2019|

Another great promotional idea from TGtbT.com

Outfit a gregarious staffer in a gorgeous butterfly scarf and set her free at any public gathering to show off her finery… and to hand out “Shed Your Cocoon and BE the beautiful butterfly you want to be when you shop at MyShop!” coupons.

Extra points if her face is painted and if she hands out butterfly stickers to all and sundry.

Need a treasury of promotional ideas to make your shop BE all you dream it CAN be? Get hundreds of resale industry-specific suggestions from TGtbT.com.

 

Photo from here. 

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Out and About: I’m a WINNER!

Posted in economics of resale, Shopkeeping talk, tagged , , , on April 5, 2018| 3 Comments »

Everyone is a winner with this consignment shop idea from TGtbT.comThere’s a “real” shop (you know, one which sells newly-manufactured stuff) that I really like. The owner doesn’t know from social media, she’s literally hidden on a street which is basically an alley, and I’ve never seen an ad for her shop.

But she makes a good go of it in her tiny shop. By making customers feel like they are

ALL WINNERS.

And how does she do that? Well, every time you come in, she asks you to add your name and phone number to her fishbowl. You could win twenty bucks store money! she says. So of course, I do. Every time.

Then what happens?

I win! Yes, I get a phone call from the shop, saying my name’s been drawn this week, and stop by soon to get your $20 store money!

So of course I do.

But you know her secret? She pulls multiple winners and phones them, whenever she needs some more traffic. I know because both my sister and myself have “won” multiple times.

Why not? It works. In fact, it works so well that I don’t even remember if the deal is $20 off a minimum $50 purchase, or off $100… because I always spend more than I would otherwise. After all, she’s made me a winner!

For more on the magical use of fishbowls, see this post.

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Shop Local for the Holidays

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , , , on October 10, 2016|

Shop Local, shop more thoughtfullyIf you’d like to focus your advertising and social media on shopping local during (more…)

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Back to School: It’s not just for kidswear consignment & resale

Posted in Shopkeeping talk, tagged , , , , on July 14, 2016|

btsblackboardBoy, talk about rushing the season, huh?

The summer sun’s high, you haven’t even been to the lake/ beach/ pool yet, and here Kate is, urging you to get ready for Back to School… yes, even you home goods resalers.

Our feature article on TGtbT.com right now will help you make the most of shoppers’ budgets… for their sakes (Friends Don’t Let Friends Shop Big Boxes) and yours.

PS Need a social media message to get your clientele in the mood for shopping (consigning, selling, donating?) back to school items? HowToConsign.org, our customer blog, has an article you can link to!

Teach your kids how to shop resale

5 Things to do to get your share of this season’s shopping dollars. 

 

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Have yourselves an Elvish Little Christmas

Posted in Really good ideas, Shopkeeping talk, tagged , , , , , on November 24, 2015|

Moving an Elf on the Shelf around

your resale, thrift or consignment shop during the holidays can be a fun promotion, enhance your shoppers’ exploration of your shop, lead to merriment and make your social media lively, loving… and local.

Along with simply moving the elf, you could

(more…)

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