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Posts Tagged ‘shop local’

Everyone is a winner with this consignment shop idea from TGtbT.comThere’s a “real” shop (you know, one which sells newly-manufactured stuff) that I really like. The owner doesn’t know from social media, she’s literally hidden on a street which is basically an alley, and I’ve never seen an ad for her shop.

But she makes a good go of it in her tiny shop. By making customers feel like they are

ALL WINNERS.

And how does she do that? Well, every time you come in, she asks you to add your name and phone number to her fishbowl. You could win twenty bucks store money! she says. So of course, I do. Every time.

Then what happens?

I win! Yes, I get a phone call from the shop, saying my name’s been drawn this week, and stop by soon to get your $20 store money!

So of course I do.

But you know her secret? She pulls multiple winners and phones them, whenever she needs some more traffic. I know because both my sister and myself have “won” multiple times.

Why not? It works. In fact, it works so well that I don’t even remember if the deal is $20 off a minimum $50 purchase, or off $100… because I always spend more than I would otherwise. After all, she’s made me a winner!

For more on the magical use of fishbowls, see this post.

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Shop Local, shop more thoughtfullyIf you’d like to focus your advertising and social media on shopping local during (more…)

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btsblackboardBoy, talk about rushing the season, huh?

The summer sun’s high, you haven’t even been to the lake/ beach/ pool yet, and here Kate is, urging you to get ready for Back to School… yes, even you home goods resalers.

Our feature article on TGtbT.com right now will help you make the most of shoppers’ budgets… for their sakes (Friends Don’t Let Friends Shop Big Boxes) and yours.

PS Need a social media message to get your clientele in the mood for shopping (consigning, selling, donating?) back to school items? HowToConsign.org, our customer blog, has an article you can link to!

Teach your kids how to shop resale

5 Things to do to get your share of this season’s shopping dollars. 

 

Save

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Moving an Elf on the Shelf around

your resale, thrift or consignment shop during the holidays can be a fun promotion, enhance your shoppers’ exploration of your shop, lead to merriment and make your social media lively, loving… and local.

Along with simply moving the elf, you could

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What do you think of Margie’s outfit, which cost her less than $20?Consignment and thrift shop fashion show

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What customers really care aboutIt’s Customer Service Week October 6-10 (I wonder why their “week” consists of 5 weekdays. Just saying….)

I know my resale, thrift and consignment shopkeepers don’t need to be reminded about customer service and that they practice it no matter what the date... but JUST in case (more…)

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A consignment/ resale/ thrift shop sidewalk sign

Tip o’ the hat to Victor who inspired this!

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