Feeds:
Posts
Comments

Posts Tagged ‘email’

You know what?

It doesn’t matter if your consignment or resale shop makes a single penny profit

from the sale of Halloween costumes. Kate tells you why 

(more…)

Read Full Post »

Now, in the first flush of summer, is the time to make your shopfront truly memorable.

When people SEE your location: do they REMEMBER it?

And, even better, tell their friends about it? Stop in just to say “How nice you’re making the neighborhood”? (I had folks stopping in to ask what those pretty flowers were.)*

Some memorable storefronts I’ve seen, to get your imagination soaring:

 

This shop didn’t have the space to do anything outside, so we used

(more…)

Read Full Post »

There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.

Problem is, most of their clients don’t have the problem you do. Which is getting Get them in your consignment or resale shop door with these email tactics from TGtbT.combodies

in your door.

You know that once shoppers are in your store, you can turn them into buyers, no problem.

So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a

shopping mood? Here’s the

TGtbT List of Email Tactics to Get Them In Your Door.

♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.

♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…

♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…

♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.

♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.

Read Full Post »

Azalea had SUCH a great idea: Invite fashion-savvy, outgoing, customers to create a look out of your merchandise in stock and model it for you… wow! Now this is a Kudos idea!

Kudos because:

Read Full Post »

The average person spends 51 seconds reading an email newsletter. And with the normal person reading at a rate of 200 wpm, that 51 seconds equates to them reading about 170 words.

What can you say in 170 words?

Well, you’d better include (more…)

Read Full Post »

Don't send out emails that don't SELL your consignment, resale or thrift shopThat would be your broadcast email. It can work wonders, getting folks in to shop. But so many shops don’t promote this wonderful customer benefit as much as they could.

Do you hesitate to ask customers in person, face-to-face, to join your shop’s e-mail list?

Would you like a template for a script you (and your staff!) can use? Here’s one.

Or you could have a prize drawing with winner(s) announced via email. Or get their email when you make customers a valued member of your FBC rewards program. Or bribe ’em: send them a coupon as their first email from you.

And, BTW, are you a proud recipient of Too Good to be Threw’s email? All sorts of news, resources, sometimes even a special offer for shopkeepers.  Join here. If you don’t find our emails useful, you can unsubscribe any time. But we’re guessing you’ll love ’em.

Save

Save

Save

Read Full Post »

There’s a zillion reasons any consignment, resale or thrift shop needs an active, attractive web site.

Invite potential customers into your consignment shop via email.Shops that rely solely on (more…)

Read Full Post »

Older Posts »

%d bloggers like this: