If you love sending emails to your consignment, resale or thrift store customers, good for you!
I compiled a lot of information for a live video show that perhaps you missed. Here’s (more…)
Posts Tagged ‘email’
Better Email Results for Resale Shops
Posted in economics of resale, tagged email on June 28, 2019| 2 Comments »
Tell me what you sell.
Posted in I've been meaning to tell you, Shopkeeping talk, tagged advertising, blogging, email, Facebook, resale shopkeeping, social networking, web on February 4, 2019|
Seriously. If you were meeting someone for the first time, or describing your business to a stranger,
Tell me what you sell.
Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.
Keeping to that 25 words. Preferably less, a lot less. Can you?
Is it mesmerizing, motivating, and melodic?
If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!
Halloween? Can make a resale shopkeeper a millionaire!
Posted in Shopkeeping talk, tagged advertising, email, Halloween, holidays, web on September 20, 2018|
Click the pic to buy the boa from Oriental Trading!
You know what?
It doesn’t matter if your consignment or resale shop makes a single penny profit
from the sale of Halloween costumes. Kate tells you why
Email Tactics Especially for Consignment & Resale Shops
Posted in Shopkeeping talk, tagged advertising, customers, email, promotions, web on April 28, 2018| 1 Comment »
There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.
Problem is, most of their clients don’t have the problem you do. Which is getting 
bodies
in your door.
You know that once shoppers are in your store, you can turn them into buyers, no problem.
So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a
shopping mood? Here’s the
TGtbT List of Email Tactics to Get Them In Your Door.
♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.
♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…
♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…
♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.
♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.
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