Is your shop hip to all the goings-on in your community? The concerts, block parties, theater performances, festivals? Maintaining a calendar of such events is a great way to get folks visiting your web site, seeing your branding, feeling connected to your business. And a fun way to get them SHOPPING is called (more…)
Posts Tagged ‘Twitter’
Break up your blatant advertising with something social. Like tips, jokes, thoughts.
In fact, rule of thumb is, (more…)
Starting the New Year off right: Most everyone resolves to get organized every year. And as resale shopkeepers, we each resolve to make the coming year better, profit-wise, than the last. Here’s an idea that’s easily done and can suit every type of shop, fromthe most elegant to the most down-home:
Help your customers keep their homes organized and clutter-free.
You can share tips in SO many ways, most of which cost little, ALL of which might motivate both your suppliers and your shoppers to become regulars at your business. You can use short tips in your social media, create graphics to use on Pinterest or Instagram, write blog posts (or start a series of organizing posts called, maybe, Mess-less Mondays?) or even write a booklet to hand out in your shop as a New Year’s gift or gift with purchase. You can even add ongoing tips to your shop’s mobile app or text them out, use tips as a broadcast email, or publish an e-book!
It’s easy… all you need are some tip resources to pick and choose from and an eye towards creating tips which show your shop’s personality and which help your audience to stay clutter-free with the services your shop can provide!
Here’s over 1000 tips, chosen especially for those who love resale and brought to you by the Professional Resale Shop Sponsors of the Resale Shop Directory.
It’s best to use the same business name for all your social media outlets.
But it can gobble up the best part of a day to check availability of a name you’d like to use, right? Like SerendipitySue is available at Facebook but not on Twitter, okay at Google but not WordPress or eBay. What a LOT of work.
Fret no longer! (more…)
Here’s an email I opened IMMEDIATELY, even though I KNEW the shop was virtually 3,038 miles from my home, so it couldn’t have been about my missing reading glasses. Just such a neat email subject line that I can’t resist sharing it with you.
“Did you lose something at MyShopName??”
Turns out the email was just what it sounded like, a lost-and-found notice, but SUCH a compelling headline…. what kind of body copy could you have written to take advantage of such a great headline?
It’s easy to lose your head over our vast selection…
…lose your heart to this designer whatsits…
And a great photo of whatever it is you’re talking about, and maybe a thrilled customer or two… And naturally you’d finish up your email with
“But the one thing you’ll NEVER lose at MyShopName? Sight of your budget… because we [insert money-saving phrase here]…”
Kudos to HowToConsign.com Sponsor Shop Periwinkle for the inspiration for this blog post!