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Recently, I ran across what I thought was a friend’s hijacked shop site (first clue: it was in Japanese!) and learned that she no longer has a web site, period.

As “old school” as you might think a simple web site for your consignment, resale, or thrift shop might be, it’s not. There are

3 big reasons your web site must shine

as bright as (more…)

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Max Burns, Consignment Child, on his first day of school

Here’s Max, who basically grew up (at least so far LOL) in Revente, a Columbia SC consignment shop, on his first day of school. He’s adorable, yes, but tear your eyes from that smile and see what he’s holding:

A fill-in-the-blanks sign

designed to create via cell phone photo, both a family keepsake and a perfect social media plug for his school!

How could you use this idea (tip: it’s a blank form under the glass and glass markers to use to fill in the specifics)? I found the perfect outfit for ________? This ___’s gonna look great in my home? I scored the BEST deal on ______? 

Or maybe you like the

poke-your-head-through photo boards

which have been around since cameras were first invented? Here’s Rose Shapiro being Rosie the Riveter.

Imagine your shop name in the speech bubble

Revision 8-28-17: Oh dear, I forgot to include the photo that inspired this post! Here’s Kirsty Roefs of House of Consignment in Unadilla NY with their Back-to-School photo board! 

kirsty

What “mascot” could you use for your shop? I’m thinking sewing form if that’s part of your shop branding…

or even a tongue-in-cheek husband chair, labeled “Waitin’ at MyShop”….

 

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Trust is vital to establish, and easily lost… even when it’s not your fault.

Consignment chain makes a big black eye on the entire industry.

The blow-back from the (more…)

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One of the most profitable things you can sell in your shop is jewelry. Why? Well, if you follow the advice in the Manual, the mark-up can be terrific; jewelry takes up little space so your dollars per square foot can reach into the thousands; and because, well because jewelry fits most everyone!

The secret to selling more jewelry? Show it on your social media. Which means taking pictures. Which means

taking really GOOD pictures.

Some tips for getting (more…)

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Is your shop hip to all the goings-on in your community? The concerts, block parties, theater performances, festivals? Maintaining a calendar of such events is a great way to get folks visiting your web site, seeing your branding, feeling connected to your business. And a fun way to get them SHOPPING is called (more…)

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Unused props in your back room can help your social media

Take advantage of your camera to build your social media. Click, to see all the tips TGtbT.com has to make your business be all you dream it can be.

Building a collection of your own photos is a great thing to do. Here’s one Julie snapped, when she bought a truck load of mannequins.

After all, we all have cameras in our pockets (or at least at the counter!) these days.

Imagine how

(more…)

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What shall I post on my social media today? Auntie Kate has some ideas...Tired of always posting “buy buy buy” messages in your social media? Believe me, your viewers/ followers/ fans are even more tired of reading nothing but these over and over.

Break up your blatant advertising with something social. Like tips, jokes, thoughts.

In fact, rule of thumb is, (more…)

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