Here’s an idea I grabbed while out & about. You can Learn a Lot if you keep (more…)
Posts Tagged ‘learn a lot’
Celebrate your consignment (or resale or thrift!) anniversary
Posted in I've been meaning to tell you, Shopkeeping talk, tagged learn a lot, promotions, resale shopkeeping on June 4, 2019|
Misleading signs cost your business income
Posted in Shopkeeping talk, tagged daily operations, learn a lot, resale shopkeeping, word of mouth on February 7, 2019|
Oh no! Did you hear? Five Guys is going out of business!
Careful how you word your signage…
Yes, that is exactly (more…)
Signage that works!
Posted in Shopkeeping talk, tagged customers, learn a lot, resale shopkeeping, Thrift on September 6, 2018|
If you’re running a nonprofit thrift shop, and you would like to squelch the “can you take less for this?” shoppers, this sign from World’s Attic, run by the Mennonite Central Committee, might be just the thing.
Out and About: I’m a WINNER!
Posted in economics of resale, Shopkeeping talk, tagged learn a lot, resale shopkeeping, shop local, success on April 5, 2018| 3 Comments »
There’s a “real” shop (you know, one which sells newly-manufactured stuff) that I really like. The owner doesn’t know from social media, she’s literally hidden on a street which is basically an alley, and I’ve never seen an ad for her shop.
But she makes a good go of it in her tiny shop. By making customers feel like they are
ALL WINNERS.
And how does she do that? Well, every time you come in, she asks you to add your name and phone number to her fishbowl. You could win twenty bucks store money! she says. So of course, I do. Every time.
Then what happens?
I win! Yes, I get a phone call from the shop, saying my name’s been drawn this week, and stop by soon to get your $20 store money!
So of course I do.
But you know her secret? She pulls multiple winners and phones them, whenever she needs some more traffic. I know because both my sister and myself have “won” multiple times.
Why not? It works. In fact, it works so well that I don’t even remember if the deal is $20 off a minimum $50 purchase, or off $100… because I always spend more than I would otherwise. After all, she’s made me a winner!
For more on the magical use of fishbowls, see this post.
Learn-a-lot: Clever home goods shop ideas
Posted in Shopkeeping talk, tagged home decor, learn a lot, merchandising on November 3, 2017|
Visiting other shops is often like opening a little jewel box full of ideas.
Here’s some, from a furniture/ vintage/ antique resale shop, Perfect Pieces, I visited recently:
Damaged table? Cut it in half and (more…)
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