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Posts Tagged ‘social networking’

Now we all know that we need scads of traffic to make our bag sales work. And that means, we have to make SURE that those who follow us on social media will REMEMBER our upcoming sale.

And we hope to, also, get (more…)

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Most of the time, we fight clutter in our shops, of course.

But sometimes, messing the joint up, cluttering the sales floor, is a must.

Like when you’re taking some photos of your merchandise for use on your web site, your social media, your print ads or brochures. You want to show the variety a “new” merchandise shop simply can’t match; you want to imply that wonderful find-a-treasure aspect of shopping with you; and you want to tempt them to come in quick before it’s all gone!

For example, piling on

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What makes a good, quick, no-fuss merchandise shot for your social media?

Take a look.

Lighting, focus, and here from Back by Popular Demand, a perfectly angled mirror shot and a bright, appealing piece of merchandise.

fb bbpd oct 2014

(What would make it even better? Branding the photo so your shop name is seen!)

Save

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UnMarketing asked a question on Facebook:

Name a brand that you used to love/hate and now feel the opposite. What happened to change it?

Very astute question, because it forces us into customers’ shoes and helps us examine what builds or destroys satisfaction. Here’s two retailer brand mentions that could apply to our industry: (more…)

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Want viewers to go to your web site?

That’s where they’ll find out what they need to know: where you are, when you’re open, what you carry. If your site’s truly complete, they might even learn when your next event is, they might grab a coupon, they might learn how to consign/ sell/ donate… they might even see (more…)

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Still unconvinced that Pinterest is how to gain attention to your shop?

Here’s how folks found my blog on the web: Pinterest sent

more than FOUR TIMES (more…)

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