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Posts Tagged ‘social networking’

I could wax eloquent about how valuable a blog is to your consignment, thrift, or resale shop… but you already know how great it is to communicate with your customers and potential customers on social media. Wouldn’t it be wonderful if, instead of shouting at them across a crowded cocktail party (which is Facebook, Instagram, and the like), you could invite them to join you for a moment on that comfy loveseat over in a quiet corner so your two can talk, really talk? (That’s what a blog is.) And then use that “invite” and that one-on-one talk over and over again (more…)

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I’m gonna just put this out there, folks. I know you all like to do one LOOOONG Facebook Live peddling your merchandise. 45- to 70-minute long Facebook live videos seem to be the rage nowadays. But think about it…

is this how your IRL shopper SHOPS?

Of course not. If you required her to sit through a demonstration of the interior of a dozen designer bags, when she’s popped in to see what she can use as a beach coverup…

will she buy that instead of what she is looking for?

So why do loooong live videos with something from every darn department of your shop, and make your viewers suffer through all sorts of sizes when she needs a double or triple 0? Think she’ll enjoy that? Nope,

she’ll click away from your smiling face, much as she loves you.

I’ve done it, you’ve done it. Ain’t got time for this, wish I could see [name of whatever she’s in the market for].

So here’s my suggestion:

(more…)

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In Case You Missed It…. ICYMI

A very useful internet acronym. And one, I think, that time-pressed resale, thrift and consignment shopkeepers don’t take advantage of often enough.

Now we all know that only a very few of our social media followers actually get shown our wonderful posts and memes and things we want to show them.

And the few who get shown it, miss it. Either because they don’t happen to be looking at their social media when it comes across their feed, or because their minds are elswehere as they swipe through.

So what’s a frazzled resaler to do? Keep inventing (more…)

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“I can’t think of anything to say on social media.”
“I can’t blog… what would I talk about?”
“Whatever would I put in an email that they’d read?”

What can I say in social media about my consignment shop?

If that’s your worry, worry no more! Here’s the List of All Lists: A treasury of ideas for Facebook, Instagram, Twitter, YouTube, emails, blog posts, even speaker’s topics and presentations!

You know that just saying buymebuymebuyme isn’t enough to help your business thrive, to help people love to shop with you…  you know you need to be SOCIAL… you know you need to entertain, educate, elucidate, motivate…but sometimes, it’s hard to come up with something that really adds value to following your business. So these lists are just some Auntie Kate has found for you:

Now, not all of these hundreds of ideas will apply to our unique resale, consignment, and thrift industry. But I’m guessing you can copy-and-paste enough inspiration to never again have to say

“What’ll I TALK about?”

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When someone walks into your shop, how do you connect with them? It’s not all about #lookatthis and #youcanbuythis and #youmustbuythat, is it? Nope, it’s a conversation…. something social.

So let’s think about getting social electronically. For every #youcanbuythis post, do four social posts. Here’s nine categories of posts you could utilize if you’re afraid you have nothing to say except #youmustbuythat.

Which you totally do. Have lots to say. In fact, I’m guessing (more…)

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want mote interaction on social media? TGtbT.com tells you how

There’s 2 keys to getting your social media followers involved in your posts. (And no, giving

(more…)

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I’m a member of a closed group that had some incredible customer testimonials and photos of their purchases… so I looked into what was going on. Contest? Not exactly...

The shop has 161,000 likes on its business page.

And over 4000 members in its closed group.

Here, I think, is why. On (more…)

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