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Posts Tagged ‘holidays’

I recently opened a broadcast email from a consignment shop owner which offered a deal. She wrote:

“buy a $100.00 Gift Card for $90.00!”

Now, think about this. A holiday gift-giver has decided that she’ll purchase a $100 gift certificate for her mother, daughter, employee or friend. You tell her she can have it, and KEEP $10.

As opposed to an offer like

“buy a $100.00 Gift Card & we’ll give you $10.00 in MyStore Bucks for yourself!”

Now what’s the difference in these two offers?

Obviously,

(more…)

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Here’s an email subject line that caught my eye today:

“Gorgeous Gifts and Goodies Under $350!”

Now, wouldn’t that be a great opportunity for YOU to (more…)

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When do you all stop taking Christmas décor in?

Joyful no more, holiday merchandise on December 26. 

Holiday-specific consignment goods for sure have a drop-dead date… and it’s for sure, the day AFTER whatever holiday. So should you stop taking Christmas-related items in… on December 1? December 5?  October 25 (if your consignment period is 60 days) or September 25, if it’s 90 days?

After all, the MOST (more…)

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The absolute best way to get your followers, fans, readers, customers to think of your shop

Checking her list? Help her check it OFF!is to figure out what they’re thinking now, and how your business can solve that need/ want/ wish. And December, full of events, gift-giving, family doings, is perfect for this! So let’s think about what they’re thinking about, and how we might (more…)

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If you’ve run out of ideas about telling your customers how wonderful resale is for the holidays, here’s 50 angles you could use: (more…)

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Need a quick, inexpensive, community-minded holiday event in your shop?  How about

Cookies & Cans

Here’s how our local private museum publicizes (more…)

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Underdog Tactics for resale & consignment shops from TGtbT.com

Just because you can’t afford a circular in the paper on Thanksgiving Day, and you’re not about to open at 5am for those crazy shoppers….

…doesn’t mean you can’t tempt some holiday bucks into your register this week!

Some tactics that are especially attuned to your scrappy-little-dog shop, to highlight how small can be mighty:

First off, don’t sacrifice profits!

Price is NOT  (more…)

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