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In Case You Missed It…. ICYMI, we ran a series of Facebook posts yesterday to gather resources to help you make your website be a major part of your online presence. After all, your consignment, resale or thrift shop deserves every ounce of attention it can get, right?

In case you missed our day-long “webinar” or if you (more…)

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I’m gonna just put this out there, folks. I know you all like to do one LOOOONG Facebook Live peddling your merchandise. 45- to 70-minute long Facebook live videos seem to be the rage nowadays. But think about it…

is this how your IRL shopper SHOPS?

Of course not. If you required her to sit through a demonstration of the interior of a dozen designer bags, when she’s popped in to see what she can use as a beach coverup…

will she buy that instead of what she is looking for?

So why do loooong live videos with something from every darn department of your shop, and make your viewers suffer through all sorts of sizes when she needs a double or triple 0? Think she’ll enjoy that? Nope,

she’ll click away from your smiling face, much as she loves you.

I’ve done it, you’ve done it. Ain’t got time for this, wish I could see [name of whatever she’s in the market for].

So here’s my suggestion:

(more…)

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We all understand that we can’t be stingy paying our staff (after all, as consignment and resale shops, we require our staff not just to sell, but to manage and monitor incoming merchandise too). We know that skimping on rent is a false economy (if they can’t see us they can’t shop us). And saving a few bucks by using copyrighted pictures without paying for them? That watermark from the owner shows potential shoppers that your company might have some ethical challenges that they would do well to steer clear of.

All of these are times when being cheap is (more…)

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In Case You Missed It…. ICYMI

A very useful internet acronym. And one, I think, that time-pressed resale, thrift and consignment shopkeepers don’t take advantage of often enough.

Now we all know that only a very few of our social media followers actually get shown our wonderful posts and memes and things we want to show them.

And the few who get shown it, miss it. Either because they don’t happen to be looking at their social media when it comes across their feed, or because their minds are elswehere as they swipe through.

So what’s a frazzled resaler to do? Keep inventing (more…)

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This is a fun 30+ minute roundup of what resellers have to offer as tips to other resellers… betcha you, as a consignment, resale or thrift shopkeeper will find some good ideas to use here! Watch with me, and (more…)

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“I can’t think of anything to say on social media.”
“I can’t blog… what would I talk about?”
“Whatever would I put in an email that they’d read?”

What can I say in social media about my consignment shop?

If that’s your worry, worry no more! Here’s the List of All Lists: A treasury of ideas for Facebook, Instagram, Twitter, YouTube, emails, blog posts, even speaker’s topics and presentations!

You know that just saying buymebuymebuyme isn’t enough to help your business thrive, to help people love to shop with you…  you know you need to be SOCIAL… you know you need to entertain, educate, elucidate, motivate…but sometimes, it’s hard to come up with something that really adds value to following your business. So these lists are just some Auntie Kate has found for you:

Now, not all of these hundreds of ideas will apply to our unique resale, consignment, and thrift industry. But I’m guessing you can copy-and-paste enough inspiration to never again have to say

“What’ll I TALK about?”

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Does your marketplace include a segment of the local population who disdain to use your consignment services, who feel it is beneaath them to “sell” their “old clothes”? But you suspect they could have wonderful things that your customers would buy, and that disconnect seems insurmountable to you?

If you’re dealing with folks who feel like (more…)

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