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One of the most profitable things you can sell in your shop is jewelry. Why? Well, if you follow the advice in the Manual, the mark-up can be terrific; jewelry takes up little space so your dollars per square foot can reach into the thousands; and because, well because jewelry fits most everyone!

The secret to selling more jewelry? Show it on your social media. Which means taking pictures. Which means

taking really GOOD pictures.

Some tips for getting (more…)

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I want to be your friend, so tell me how, says TGtbT.blog… so tell me stuff I need to know to not be

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ghost toen in your shop? Auntie Kate has some suggestionsNo customers? You’ve vacuumed and waxed the rods and are bored silly? Feel like you’re in a ghost town?

Here’s a suggestion: Learn how to claim your on-line listings. Take your time and do it right.

One thing they forgot, for us entrepreneurs: Make sure that your profile page on Facebook shows your business page. (And make sure that that link actually GOES there.)

Extra credit. For more ideas of what to do when, seemingly, there’s nothing to do:

Rather than stare out the window and worry that everyone’s forgotten you….

Learn to link to get more traffic. (And if you’re embarrassed that you aren’t QUITE sure how to find your own URLs, read this.)

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UnMarketing asked a question on Facebook:

Name a brand that you used to love/hate and now feel the opposite. What happened to change it?

Very astute question, because it forces us into customers’ shoes and helps us examine what builds or destroys satisfaction. Here’s two retailer brand mentions that could apply to our industry: (more…)

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January is National Oatmeal Month! TGtbT.com's Auntie Kate tells you how to use this in your consignment or resale shopWho can resist the fact that January is Oatmeal Month?

The perfect month for something cozy.

And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)

You could (more…)

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An open love letter from Auntie Kate to all consignment & resale shopkeepers:

KISS your electronic messages.Dear Friends,

Recently, I’ve noticed a disturbing trend in social media posts, and even emails, from a variety of shops. And what’s that, you ask of me?

You’re complicating things.

I see (more…)

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