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Posts Tagged ‘web’

There’s that old saying about a picture being worth a thousand words, right?

So Old School.

Now, a picture’s worth so much more. No one reads… or if they do they skim. So your photo in your social media, your web site, your blog, has to (more…)

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What’s the smartest way to dress… or to decorate your home? (Smart in the sense of well-chosen and smart as in budget-friendly and smart as in (more…)

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Believe it or not, there are some independent, talented resale shopkeepers who simply cannot bring themselves to brag on their businesses. (Drives me gaga, but it’s a fact of life.) I’ve tried to encourage these reticent entrepreneurs. Even given them reasons to put themselves forth. Yet still there’s some puritanical streak in them that’s

holding them back from spectacular success.

If you’re a Shrinking Violet, here’s a technique that’s (more…)

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Loving all the freshly-minted live videos so many front-runner consignment and resale shops are popping up with!

Fun to watch and shop with. Brave pioneers, I salute you. Here’s my wishlist for the second generation of this concept as owners and managers (more…)

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Now we all know that we need scads of traffic to make our bag sales work. And that means, we have to make SURE that those who follow us on social media will REMEMBER our upcoming sale.

And we hope to, also, get (more…)

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One shop is concerned with slumping sales, saying that the mom trade groups on Facebook are causing her shop to lose sales.

Yet there is nothing

Buying stuff from strangers in a rainy parking lot?on her Facebook page or her web site motivating folks to shop with her rather thanwith some stranger in a parking lot. If her assessment of the battle facing her is true, wouldn’t she be wise to gather some ammo and fight back? She could post, often and charmingly, of

all the advantages her shop has over stranger-dealing…

from A (we’re air-conditioned, shop in comfort!) to Z (Zounds! This shop has ah-mazzzing selection, you’ll be able to choose the perfect item rather than settling for less!)

Another shopkeeper complains that “people don’t know I’m here”

yet there is nothing

TGtbT.com helps thrift shops become profitableto make the eye of a motorist or pedestrian glom onto her store front. The store’s just one in a row of identical frontage.

Grab their attention, stand out!

Would a large silk tree that she could wheel out onto the pavement every morning make people notice? Or vinyl lettering on the glass, or a bright and well-lit display changed every week?

A third resaler says “they just want sales and deals before they’ll buy.”

And yet,

Free Smile sign from HowToConsign.com

he doesn’t take advantage of his software’s ability to add a line on every tag with the original retail value of that armchair or dresser that will underline the values inherent in his merchandise.

Nor does he add value with some personalized signage, the kind you’d only see in a real-life, bricks-&-mortar, shop-local type of situation.

 

Fight back! Don’t stand there and take it… better to stand out from the crowd!

 

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Vignette designed by students at Consign to Design Knoxville TN

The program was part of a September 2016 competition that was featured in local TV and which won a national award.

Consignment and resale shopkeepers often dream of having interns from local schools lend them a hand in their shops. But the logistics can be baffling.

Kristi Hickey and husband/ business partner David, owners of the 28,000 sq.ft. (more…)

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