Feeds:
Posts
Comments

Posts Tagged ‘web’

Mannequin lamp.

Show weird decor items that most people wouldn’t dream of buying? Why not… have fun in your video!

A new way to get customers watching your Facebook Live videos…

combine education, selling…

and a teeny bit of controversy

that will get those comments HUMMING and some conversations going in your social media. Not to mention shares!

Your theme for your next video?

Expand My Horizons.

Create (more…)

Read Full Post »

Make your merchandise POP
I lovelovelove this merchandise photo.

Why? ‘Cause it’s (more…)

Read Full Post »

We have a group Kudos today, to all the consignment, resale and thrift shops who cannot pass up the opportunity to

(more…)

Read Full Post »

I was going to tell you something else that The Violet Closet does that’s worthy of Kudos.

But then I saw their fun and jazzy (more…)

Read Full Post »

Here’s a terrific post to use if you’d like shares and comments.

Heck, you probably wouldn’t even have to offer a prize drawing… but you COULD have a contest based on (more…)

Read Full Post »

There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.

Problem is, most of their clients don’t have the problem you do. Which is getting Get them in your consignment or resale shop door with these email tactics from TGtbT.combodies

in your door.

You know that once shoppers are in your store, you can turn them into buyers, no problem.

So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a

shopping mood? Here’s the

TGtbT List of Email Tactics to Get Them In Your Door.

♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.

♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…

♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…

♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.

♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.

Read Full Post »

Attention span of a goldfish

Think about our attention span now, 5 years in!

You know what they say about people, now that they spend so much time on the internet:

they have the attention span of a goldfish.

People are easily bored. Even when they want something, they only want it if it’s readily available and completely obvious.

So what to do, when you have a B&M store and you want to entice your customers to become regular visitors and buyers?

You have to make (more…)

Read Full Post »

Older Posts »

%d bloggers like this: