I’m gonna just put this out there, folks. I know you all like to do one LOOOONG Facebook Live peddling your merchandise. 45- to 70-minute long Facebook live videos seem to be the rage nowadays. But think about it…
is this how your IRL shopper SHOPS?
Of course not. If you required her to sit through a demonstration of the interior of a dozen designer bags, when she’s popped in to see what she can use as a beach coverup…
will she buy that instead of what she is looking for?
So why do loooong live videos with something from every darn department of your shop, and make your viewers suffer through all sorts of sizes when she needs a double or triple 0? Think she’ll enjoy that? Nope,
she’ll click away from your smiling face, much as she loves you.
I’ve done it, you’ve done it. Ain’t got time for this, wish I could see [name of whatever she’s in the market for].
So here’s my suggestion:
Like this:
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