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Posts Tagged ‘web’

There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.

Problem is, most of their clients don’t have the problem you do. Which is getting Get them in your consignment or resale shop door with these email tactics from TGtbT.combodies

in your door.

You know that once shoppers are in your store, you can turn them into buyers, no problem.

So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a

shopping mood? Here’s the

TGtbT List of Email Tactics to Get Them In Your Door.

♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.

♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…

♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…

♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.

♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.

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Attention span of a goldfish

Think about our attention span now, 5 years in!

You know what they say about people, now that they spend so much time on the internet:

they have the attention span of a goldfish.

People are easily bored. Even when they want something, they only want it if it’s readily available and completely obvious.

So what to do, when you have a B&M store and you want to entice your customers to become regular visitors and buyers?

You have to make (more…)

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After all, some Auntie Kate messages are, ahem, Too Good to be Threw!

Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com

Deja Vuesday

where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.

Did you forget to plan for Earth Day? April is such a busy season for most of us that it gets overlooked. We MEANT to plan some event, celebration, promotion…and we want to help the earth, but we dropped the ball. Or did we?

Quick-quick things you can do (more…)

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Do you consider the work you do on social media to be

One and Done?

Nonsense. That Facebook post that got such great results, that Instagram that so perfectly represents your shop, even that photograph of your shop front that you altered in a graphics program; these are all

worthy of a replay.

Just as we make a business of reusing, repurposing, reimagining previously-enjoyed material things, we can

recycle the most effective of our outreach efforts.

If you like, create a special day to showcase past greats… like I do here on my blog with Deja Vuesdays.

TGtbT.com graphic message

This post got 600 views in 2 days. Definitely worth using again! Click it to see it on FB (and yes, you can share!)

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Here’s my “unboxing” Facebook Live Video. It’s my first real attempt, and you’ll notice how silly I am. Oh, you didn’t notice where I stumbled, or made errors, or whatever?

That’s what I wanted to show you. That just like in real life, you get caught up in listening and watching, and the everyday goofs we all make, are not the things you particularly see or hear.

Perhaps me, making a silly fool of myself, will inspire YOU to try a live video or two. I hope so!

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Vernalagnia: A romantic mood brought on by Spring. Infect your shoppers.

Some ideas from the treasury of inspiration (more…)

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Make your Facebook cover photo… be a video! Here’s a consignment/ resale (more…)

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