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Hi! Glad to see you! If you’re a resaler, TGtbT.com‘s Products for the Professional Resaler make your shop easier to run, more fun & more profitable. 
Resale guru Kate Holmes helps you make your shop be all you DREAM it can be! Explore this blog and our site then sign up for our e-newsletter. Want to be notified when new blog posts are published? Click below:

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A follower asked me, recently, when she should start planning her seasonal promotional events.

I told her ASAP.

The more lead time, the better. Why?

  • You can try out your handouts, social media posts, etc, on many friends. Do they get what you’re saying?
  • Do they get excited about it? Does it appeal to your target market?
  • And are those friends proofreading for you too?
  • You can source supplies, decorations, props, even catering for the most advantageous deals.

 resales best promotions

And best of all: you can DEVELOP unexpected events if you always keep an eye open for opportunities that come your way.

Here’s an example: Stillgoode Consignments in Spring TX is currently running an online estate auction.

So what? Well, they have almost 100 angel figurines of all sorts up for grabs. Now, if you happen to be in Houston, and happen to be free on this coming Saturday to pick them up, you could have a variety of little angels for a bargain price.

A host of angels currently up for adoption

A host of angels currently up for adoption

So what? Well, with these in hand, you could plan an event you hadn’t really planned for, for Thanksgiving through Christmas:
“Donate a minimum of $10 to [name your charity} and choose your own personal angel... because you ARE one!” or maybe
“Every purchase over $100 gets a free angel!” or maybe
“Buy $50 or more at MyShop, pick an angel, turn it upside down, and discover your discount: 5, 10, even 15% off your purchase!”*

Is this a fun, word-of-mouth-worthy event? Perfect for media attention too? And selfies for social media? You even have built-in refreshment suggestions: angel food cake, ambrosia punch. And if you run this event for a period of time, you’ll even, I am sure, get customers donating additional angel figurines to the Host of Angels.

Remember, everyone needs to be a winner. Open that link to read possibly the most important customer-service post on my entire blog.

Does the planning, timing and execution of an event hold you back? Afraid of the cost vs return ratio? Can’t think of a theme? We’ve got the answers in Resale’s BEST Promotions. Get yours today. 

How many of your customers have mothers? Are mothers? Have people on their lives who are like mothers to them?

Changes are, 100%.

But heck, even if your stats are, say, only 86% have/are/love mothers….

that’s a whole lotta folks needing Mother’s Day Gifts Inspirations.

2018: Mother’s Day spending to reach $23.1 billion. According to NRF’s annual survey, 86 percent of Americans will celebrate Mother’s Day this year and spend an average of $180 per person.National Retail Federation

So let’s look at Continue Reading »

Have you stalled on your way to success?
Wish you could feel the wind in your hair again?

Want to develop an instinct for pricing or use TGtbT’s SPAN Plan for arranging your sales floor for maximum income? Maybe you could use 9 “Million Dollar” Ideas and a library full of  industry-specific down-to-earth advice?

If your shop seems to be in neutral, get back on the Road to Success with our Publications for the Professional Resaler.
Stay on the Rad to Success with TGtbT.com's Publications for the Professional Resaler

There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.

Problem is, most of their clients don’t have the problem you do. Which is getting Get them in your consignment or resale shop door with these email tactics from TGtbT.combodies

in your door.

You know that once shoppers are in your store, you can turn them into buyers, no problem.

So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a

shopping mood? Here’s the

TGtbT List of Email Tactics to Get Them In Your Door.

♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.

♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…

♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…

♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.

♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.

There’s nothing to fear about customer complaints in your shop. In fact, if you approach them as 

Continue Reading »

Attention span of a goldfish

Think about our attention span now, 5 years in!

You know what they say about people, now that they spend so much time on the internet:

they have the attention span of a goldfish.

People are easily bored. Even when they want something, they only want it if it’s readily available and completely obvious.

So what to do, when you have a B&M store and you want to entice your customers to become regular visitors and buyers?

You have to make Continue Reading »

“Do you work here?”

Do you and your crew get this question a lot? Could it be because

Continue Reading »

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