A follower asked me, recently, when she should start planning her seasonal promotional events.
I told her ASAP.
The more lead time, the better. Why?
- You can try out your handouts, social media posts, etc, on many friends. Do they get what you’re saying?
- Do they get excited about it? Does it appeal to your target market?
- And are those friends proofreading for you too?
- You can source supplies, decorations, props, even catering for the most advantageous deals.
And best of all: you can DEVELOP unexpected events if you always keep an eye open for opportunities that come your way.
Here’s an example: Stillgoode Consignments in Spring TX is currently running an online estate auction.
So what? Well, they have almost 100 angel figurines of all sorts up for grabs. Now, if you happen to be in Houston, and happen to be free on this coming Saturday to pick them up, you could have a variety of little angels for a bargain price.
A host of angels currently up for adoption
So what? Well, with these in hand, you could plan an event you hadn’t really planned for, for Thanksgiving through Christmas:
“Donate a minimum of $10 to [name your charity} and choose your own personal angel... because you ARE one!” or maybe
“Every purchase over $100 gets a free angel!” or maybe
“Buy $50 or more at MyShop, pick an angel, turn it upside down, and discover your discount: 5, 10, even 15% off your purchase!”*
Is this a fun, word-of-mouth-worthy event? Perfect for media attention too? And selfies for social media? You even have built-in refreshment suggestions: angel food cake, ambrosia punch. And if you run this event for a period of time, you’ll even, I am sure, get customers donating additional angel figurines to the Host of Angels.
* Remember, everyone needs to be a winner. Open that link to read possibly the most important customer-service post on my entire blog.
