Everyone loves instant gratification! And a bit of “gambling” fun as well.
A scratch-off card, offering a prize (or not) to your shoppers, is a memorable way to have a promotion in your shop. But most of the scratch-off cards you can order are pretty cheesy.
After all, you want a card that ties in with your branding, not one that looks like it was bought at the local convenience store.
That’s why I’ve hunted up a make-your-own-scratch-cards tutorial.
As you’re thinking about the prizes you might offer, remember this absolutely-essential point. EVERYONE must be a winner (my tutorial on how you manage THAT is here.)
And one more possibility: since you put your heart-and-soul into handcrafting these cards, motivate people to hang on to them to remember how much fun it was to shop in your store. You could do this by printing on your cards: Return this for [a discount, a free gift, something!] between [a soon-coming-up date range of 10 or 14 days]
More help with this idea: Teachmama suggests this idea could be a good Christmas stocking stuffer (holiday gift to include in your business holiday greeting cards mailed to your top customers?) and even offers some design ideas for your card.
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