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Posts Tagged ‘promotions’

Jolly old St. Nicholas brings treats for shopkeepers

On December 6 (or December 5 or December 19, it’s complicated) is St. Nicholas’ birthday. This saint known for gift-giving morphed, along with his name in Dutch Sinterklaas, into, of course, Santa Claus.

St. Nicholas Day is a fun opportunity to promote your resale shop
St. Nicholas Day, though not particularly observed in the US, can be a great hook on which to create a resale shop promotion.

So what does all this history, you may ask, have to do with selling resale merchandise?

Shoes.

Yup, that’s it.  Traditionally, children put out their shoes to be filled with either coins/candy/small gifts or coal/twigs,  depending on the child’s behavior that year.

So…

How’s about a shoe promo? Raise your best pairs on risers of assorted heights, sprinkle golden coins all around, and sign it

St. Nick filled folks’ shoes with coins on December 6. WE save you coins all year round with our FAB shoe selection!

Holiday shoe display for resale shops

Imagine golden coins/ tokens tossed throughout this display….

More about jolly old St. Nick on Wikipedia.  More display/social media photo suggestions in The Big Book of Window Displays.

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A Treasure Hunt promotion, AKA the bus-less resale bus tour, encourages

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You know how TGtbT LOVES promotional events for your shop… especially FUN events that don’t involve taking less for your already-wonderfully-priced goods.

Here’s a simple, timely idea you can put into motion pretty much n the spur of the moment. (Although you’ll get more (more…)

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You know how you sometimes get whole collections of things in, and you’re at a loss as to how to group lots of little things, how to price, even how to tag? Like this (more…)

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A follower asked me, recently, when she should start planning her seasonal promotional events.

I told her ASAP.

The more lead time, the better. Why?

  • You can try out your handouts, social media posts, etc, on many friends. Do they get what you’re saying?
  • Do they get excited about it? Does it appeal to your target market?
  • And are those friends proofreading for you too?
  • You can source supplies, decorations, props, even catering for the most advantageous deals.

 resales best promotions

And best of all: you can DEVELOP unexpected events if you always keep an eye open for opportunities that come your way.

Here’s an example: Stillgoode Consignments in Spring TX is currently running an online estate auction.

So what? Well, they have almost 100 angel figurines of all sorts up for grabs. Now, if you happen to be in Houston, and happen to be free on this coming Saturday to pick them up, you could have a variety of little angels for a bargain price.

A host of angels currently up for adoption

A host of angels currently up for adoption

So what? Well, with these in hand, you could plan an event you hadn’t really planned for, for Thanksgiving through Christmas:
“Donate a minimum of $10 to [name your charity} and choose your own personal angel... because you ARE one!” or maybe
“Every purchase over $100 gets a free angel!” or maybe
“Buy $50 or more at MyShop, pick an angel, turn it upside down, and discover your discount: 5, 10, even 15% off your purchase!”*

Is this a fun, word-of-mouth-worthy event? Perfect for media attention too? And selfies for social media? You even have built-in refreshment suggestions: angel food cake, ambrosia punch. And if you run this event for a period of time, you’ll even, I am sure, get customers donating additional angel figurines to the Host of Angels.

Remember, everyone needs to be a winner. Open that link to read possibly the most important customer-service post on my entire blog.

Does the planning, timing and execution of an event hold you back? Afraid of the cost vs return ratio? Can’t think of a theme? We’ve got the answers in Resale’s BEST Promotions. Get yours today. 

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There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.

Problem is, most of their clients don’t have the problem you do. Which is getting Get them in your consignment or resale shop door with these email tactics from TGtbT.combodies

in your door.

You know that once shoppers are in your store, you can turn them into buyers, no problem.

So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a

shopping mood? Here’s the

TGtbT List of Email Tactics to Get Them In Your Door.

♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.

♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…

♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…

♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.

♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.

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Asking your community to #shoplocal is not enough. You need to show them What’s in It for Me?

Tell them WHY shopping local is good for THEM, says TGtbT.com

They don’t care that you’re the “lifeblood of our community”. They’re looking for the why’s, the how-come’s, what they will get out of shopping local.

Why are you asking your community to #shoplocal? Here’s a dozen reasons, designed to (more…)

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