Posts Tagged ‘promotions’

Take a moment and think about what’s coming up in February. And how your shop could use these wacky “national days” to tickle the fancy of your current… and potential!… clientele. Here’s some I’ve chosen at random, and a thought or two on each to get your imagination going to

design a promotional event for your shop!

Feb 1 Wednesday Work Naked Day: Your email, blog post, social media message could be: If you’re not allowed to work naked, the next best (more…)

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January is National Oatmeal Month! TGtbT.com's Auntie Kate tells you how to use this in your consignment or resale shopWho can resist the fact that January is Oatmeal Month?

The perfect month for something cozy.

And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)

You could (more…)

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An open love letter from Auntie Kate to all consignment & resale shopkeepers:

KISS your electronic messages.Dear Friends,

Recently, I’ve noticed a disturbing trend in social media posts, and even emails, from a variety of shops. And what’s that, you ask of me?

You’re complicating things.

I see (more…)

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Consignment promotion calendarThe best part of a new year, to me, is that fresh, crisp, BLANK calendar. I can’t wait to fill it with family birthdays, anniversaries, outings… and, in the case of my business calendar, the wonderful promotional events I will present to my customers. And those folks who are just dying to BE my customers.

A promotional event is any special happening that is not a normal part of daily business. It could be as simple as an anniversary celebration with refreshments and decorations, or as elaborate as an invitation-only after-hours seminar with speakers, special offerings, and discounts.  — Resale’s Best Promotions, page 5

So grab your calendar and come along with me….

First, mark (more…)

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Do you have occasion to use email sign-up slips, entry forms for a contest, or registrations for a door prize? How do you keep (more…)

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Kate helps consignment, resale, and thrift shops succeed

No, Kate’s not a Galactic Roller Derby Queen. Alas.

There’s 2 things that consignment, resale, and thrift shopkeepers know about me (just in case you don’t know me, click here)

One, I insist price tags


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Everyone loves instant gratification! And a bit of “gambling” fun as well.

A scratch-off card, offering a prize (or not) to your shoppers, is a memorable way to have a promotion in your shop. But most of the scratch-off cards you can order are pretty cheesy.

After all, you want a card that ties in with your branding, not one that looks like it was bought at the local convenience store.

That’s why I’ve hunted up a make-your-own-scratch-cards tutorial.

As you’re thinking about the prizes you might offer, remember this absolutely-essential point. EVERYONE must be a winner (my tutorial on how you manage THAT is here.)

And one more possibility: since you put your heart-and-soul into handcrafting these cards, motivate people to hang on to them to remember how much fun it was to shop in your store. You could do this by printing on your cards: Return this for [a discount, a free gift, something!] between [a soon-coming-up date range of 10 or 14 days]

More help with this idea: Teachmama suggests this idea could be a good Christmas stocking stuffer (holiday gift to include in your business holiday greeting cards mailed to your top customers?) and even offers some design ideas for your card.


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