Outfit a gregarious staffer in a gorgeous butterfly scarf and set her free at any public gathering to show off her finery… and to hand out “Shed Your Cocoon and BE the beautiful butterfly you want to be when you shop at MyShop!” coupons.
Extra points if her face is painted and if she hands out butterfly stickers to all and sundry.
Okay, so you haven’t had time to catch your breath yet. There’s hay to make in the holiday sunshine, so schedule that deep breath for a few weeks in the future:
You have business to cultivate!
Here’s money-makers, reputation-polishers, and heck, just
Jolly old St. Nicholas brings treats for shopkeepers
On December 6 (or December 5 or December 19, it’s complicated) is St. Nicholas’ birthday. This saint known for gift-giving morphed, along with his name in Dutch Sinterklaas, into, of course, Santa Claus.
St. Nicholas Day, though not particularly observed in the US, can be a great hook on which to create a resale shop promotion.
So what does all this history, you may ask, have to do with selling resale merchandise?
Shoes.
Yup, that’s it. Traditionally, children put out their shoes to be filled with either coins/candy/small gifts or coal/twigs, depending on the child’s behavior that year.
So…
How’s about a shoe promo? Raise your best pairs on risers of assorted heights, sprinkle golden coins all around, and sign it
St. Nick filled folks’ shoes with coins on December 6. WE save you coins all year round with our FAB shoe selection!
Imagine golden coins/ tokens tossed throughout this display….
You know how TGtbT LOVES promotional events for your shop… especially FUN events that don’t involve taking less for your already-wonderfully-priced goods.
Here’s a simple, timely idea you can put into motion pretty much n the spur of the moment. (Although you’ll get more (more…)
