You know how you sometimes get whole collections of things in, and you’re at a loss as to how to group lots of little things, how to price, even how to tag? Like this (more…)
Posts Tagged ‘promotions’
Hodge Podge? Nope, Prizes!
Posted in I've been meaning to tell you, Not-for-Profit Resale, Shopkeeping talk, Teeny Tips, tagged promotions, resale shopkeeping, success on August 6, 2018| 1 Comment »
When to Start Planning your Event?
Posted in Shopkeeping talk, tagged christmas, customers, promotions, resale shopkeeping, small business on May 26, 2018| Leave a Comment »
A follower asked me, recently, when she should start planning her seasonal promotional events.
I told her ASAP.
The more lead time, the better. Why?
- You can try out your handouts, social media posts, etc, on many friends. Do they get what you’re saying?
- Do they get excited about it? Does it appeal to your target market?
- And are those friends proofreading for you too?
- You can source supplies, decorations, props, even catering for the most advantageous deals.
And best of all: you can DEVELOP unexpected events if you always keep an eye open for opportunities that come your way.
Here’s an example: Stillgoode Consignments in Spring TX is currently running an online estate auction.
So what? Well, they have almost 100 angel figurines of all sorts up for grabs. Now, if you happen to be in Houston, and happen to be free on this coming Saturday to pick them up, you could have a variety of little angels for a bargain price.
A host of angels currently up for adoption
So what? Well, with these in hand, you could plan an event you hadn’t really planned for, for Thanksgiving through Christmas:
“Donate a minimum of $10 to [name your charity} and choose your own personal angel... because you ARE one!” or maybe
“Every purchase over $100 gets a free angel!” or maybe
“Buy $50 or more at MyShop, pick an angel, turn it upside down, and discover your discount: 5, 10, even 15% off your purchase!”*
Is this a fun, word-of-mouth-worthy event? Perfect for media attention too? And selfies for social media? You even have built-in refreshment suggestions: angel food cake, ambrosia punch. And if you run this event for a period of time, you’ll even, I am sure, get customers donating additional angel figurines to the Host of Angels.
* Remember, everyone needs to be a winner. Open that link to read possibly the most important customer-service post on my entire blog.
Does the planning, timing and execution of an event hold you back? Afraid of the cost vs return ratio? Can’t think of a theme? We’ve got the answers in Resale’s BEST Promotions. Get yours today.
Email Tactics Especially for Consignment & Resale Shops
Posted in Shopkeeping talk, tagged advertising, customers, email, promotions, web on April 28, 2018| Leave a Comment »
There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.
Problem is, most of their clients don’t have the problem you do. Which is getting 
bodies
in your door.
You know that once shoppers are in your store, you can turn them into buyers, no problem.
So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a
shopping mood? Here’s the
TGtbT List of Email Tactics to Get Them In Your Door.
♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.
♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…
♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…
♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.
♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.
It’s not enough to say #shoplocal.
Posted in economics of resale, Shopkeeping talk, tagged advertising, promotions, resale shopkeeping, success, Twitter, web, word of mouth on February 12, 2018| 2 Comments »
Asking your community to #shoplocal is not enough. You need to show them What’s in It for Me?
They don’t care that you’re the “lifeblood of our community”. They’re looking for the why’s, the how-come’s, what they will get out of shopping local.
Why are you asking your community to #shoplocal? Here’s a dozen reasons, designed to (more…)
Cutting up for an audience!
Posted in Shopkeeping talk, tagged customers, promotions, resale shopkeeping on February 2, 2018| Leave a Comment »
Added this pin to my “Increase the Value of Your Donations” Pinterest board, which is generally aimed at NFP thrifts, as a way to use up unsaleable jeans and create something new. But also… this would make an AWESOME (more…)
Clever, sneaky, effective.
Posted in Shopkeeping talk, Teeny Tips, tagged advertising, Facebook, promotions, resale shopkeeping, web on September 7, 2017| Leave a Comment »
Tape a sign like this to your counter/ dressing room walls/ front window… and watch as your customers do just what you asked them too!
Then they have
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