Posts Tagged ‘customers’
The perfect month for something cozy.
And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)
You could (more…)
Stuff a Bag!
10 for $25
Bring a bag,
choose 10 select items and pay only
that’s $2.50 an item
blouses, tops, sweaters, cardigans, pants, shoes
(must choose at least 5 items to receive this price)
(anything less will be at regular sale price)
Notice what she’s doing? Making a “bag sale”… that type of sale that really pulls in the bargain-hunters… but actually limiting the deal to 10 items at $2.50 each. That’s better, for your bottom line, than 14 or 18 or 22 items for $25, isn’t it? But it sounds just as tempting to your audience.
With this structure, there’s no deciding what size of bag to give them. They bring their own (which is actually the only part of this “bag” sale that has anything to do with “bag sale”.) And no “your bag is too stuffed” or “It is not!” discussions. Or “roll it up tighter, honey” or “I only want these 3 items, not a whole bagful.”
I think this is a brilliant way to have a clearance of “10 items for $25”, or having a $2.50 rack. Much more eye-catching and fun-sounding. Heck, you don’t even have to pay for bags!
Could you use some fresh clearance/ sale ideas in your shop? Check out Bag Sale$, Dollar Rack$ & BOGO Deal$, a Too Good to be Threw Product for the Professional Resaler.
Thanks to Full Figure Fashions for this idea.
PS The reason I’m posting this idea today? I browsed through a sidewalk rack at a consignment shop this afternoon, where the tags had ALL the prices completely blacked out. When I went inside, I had to ask whether the stuff on that rack was free. She snorted and said “there’s a sign on either end of the rack”… but she didn’t get up off her stool to see what my problem was. As I left, I saw that yes, indeed there were 2 3-inch-by-3-inch signs taped on the rack… facing the wall, not the customers.
Posted in economics of resale, Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged advertising, consignment, customers, profit, resale shopkeeping, starting a consignment shop on October 6, 2016| Leave a Comment »
Recently, a shopkeeper got the queasies. (She didn’t read one of my recent blog posts, did she?) She asked:
My agreement says things not picked up at the end of the period are mine. But what if someone sees their stuff in my bag sale? Is it okay for me to sell these things?
Other shopkeepers were quick to tell her yes, it was indeed fine to sell out-of-dates (ODs). But she remained unconvinced. This is what Auntie Kate would have said (more…)
Kate’s Miracle SPINAL INSERTION MACHINE. Line up to the left, please, and have your ride token ready for collection.
Ever wish, as a shopkeeper, that you could get a spine, and stop feeling bad when people tromp all over you and then expect you to feel happy about it? That you could stop apologizing for running your business in a way that allows your business to exist?
Well, Kate to the rescue. Here’s a nice (more…)
Okay, it’s true. Your customers are loathe to buy unless they feel they’re getting a deal.
Consumers have been trained into the wait-for-a-discount mode by years of retailers doing nothing, marketing-wise, to increase value, simply relying on price cuts to motivate the opening of wallets. They have even “fooled” the public by overpricing in order to be able to “cut” prices.
So how can you give (more…)