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Last post here on TGTbT.com‘s Auntie Kate blog we talked about the do’s of arranging and managing the sales floor plan of your resale, consignment, or thrift shop. Today, some things you do not want to see. (And some things you might want to change up for maximum sales.)

Shop layout don’t’s

DON’T let too-high (more…)

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Take a look at your sales floor. Is it pulling its weight?

Seriously. Your resale, consignment or thrift shop layout is SO important. It’s even MORE important that the layout of a new merchandise store might be, because not only do you probably have a wider range of categories, styles, colors, sizes, but you also have NO idea what merchandise you’ll have in store a week or a month from now.

So it’s crucial that all the do’s and don’ts of resale sales floor arrangement be tended to. Today, the do’s. Tomorrow the don’ts.

Store Layout Do’s:

DO provide a “foyer” so customers can see what’s available as they enter. Some call this a “landing zone”.

DO allow for a free flow of customer traffic through all areas. If there’s the possiblity of butt-brush, that area will be bypassed.

DO provide generous aisles so customers don’t feel crowded. Crowded = uneasy. Uneasy = they will cut their browsing short and leave.

DO allow space in front of your dressing rooms for a full-length mirror and accessorizing. You want you helpers to have room to interact and upsell.

Resale shops need to have the right layout says Auntie Kate of TGtbT.blog

For deeper details plus 200 more pages of resale operations assistance, click.

DO watch the heights of racks to allow a over-all view of the entire store. If you can’t see their eyes, they can’t see you. If you can’r see them, how are you going to interact with them?

DO allow your merchandise enough space so it looks neat and uncluttered. With the wide variety in resale, this is crucial. You want it to look like a store, not a teenager’s closet.

DO think ahead so you have flexibility in arranging categories. Remember, what will you need room for next week?

DO leave space for displays, two-ways, highlighted racks. Row after row of sleeves hanging out, or couches lined up like soldeiers, never inspired a purchase yet.

DO use “selling” signs that tell customers what’s where… and why they should buy it!Rack signage shouldn’t be JUST informative, it should be motivating! Not shorts but Feel free, wear shorts! or “Let us free” said your knees.

DO use mirrors as much as possible for customer convenience, reflected light, and security. “Nuff said.

DO remember “negative space”: empty areas that set off merchandise. Breathing space. If it feels slightly claustrophobia-inducing to you, it is.

DO allow for space for YOU to work at straightening, markdowns, displays. Give yourself a break and make yourself comfortable. Lest you don’t do ot…

Tomorrow, the dont’s of store layout.

 

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A great question in Auntie Kate’s email box recently. T. H. asks:

Why do customers and consignors give me a hard time? They always argue with me (My things are more in style than what they have out here or They priced this too high, you need to mark it down) and that “they” really irks me. I’m “they” for heaven’s sake! Even my employees are always picking on me: they rearranged my work area last week when I was off! I won’t even tell you how service providers and salesmen treat me.

I’m the boss. How come they don’t treat me like I am?

Auntie Kate answers: A boss needs to look and act the part.

Perhaps your boss-persona needs some polishing. What type of impression do you make on people? When a stranger walks into the shop, can she tell you’re the boss by your charming inviting manner? Or are you often mistaken for the cleaning lady because you have your head down and barely mutter Hi?

Do you dress professionally? It’s hard for a client to respect you and your wonderful store if you are wearing (more…)

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A rainbow (of color, style, sizes, brands) ending in a pot of gold (value, desire, fashion!)…

the symbol of good luck is synonymous with St. Patrick’s Day.

And of course, the treasure- seeking aspect is what (more…)

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I’m a member of a closed group that had some incredible customer testimonials and photos of their purchases… so I looked into what was going on. Contest? Not exactly...

The shop has 161,000 likes on its business page.

And over 4000 members in its closed group.

Here, I think, is why. On (more…)

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After all, some Auntie Kate messages are, ahem, Too Good to be Threw!

Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com

What to do, when you have a B&M store and you want to entice customers to become regulars?

You have to make all the effort they have to take to get to your place,

super-duper worth it.

And we’ve collected up ways to

do just that.

So click on over and get ready for crowds!

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What if "not enough customers" isn't the actual problem, asks TGtbT.blog

What if you could motivate more people to come into your shop?

Your staff can help you build traffic with their own business cards! It’s simple, cheap, and foolproof. As an added bonus, your crew will realize that they are an important factor in your continuing success. Each of your staffers encounters many people in their life outside of work: all these people deserve a warm thank-you and an acknowledgment that their extra effort is appreciated. And who better to thank them than someone who also deals with the public and knows how important good service is? *

And you could get them to come in more often?

Promote, maintain, and use your want list for items customers are looking for. Can’t fulfill their request in a month or so? Call them and tell them you’ll continue looking if they would like you do (and do try to mention something else that you do have that they might like!) *

And you could tempt them into buying more on each visit?

Imagine the possibilities for increased sales with the same traffic in your store you now have. Examine how many people leave your store without a purchase. Now calculate that if you managed to satisfy the needs of just one in ten of those “walkers”, and sold them just one item… how much more would you sell each day? Exciting, isn’t it? And believe me, those people aren’t “just looking.” All those customers need is a nurturing atmosphere in which to explore, examine, try, and think about what you are offering. *

Then, you’d have enough customers.

 * Just three thoughts out of this TGtbT.com Product for the Professional Resaler.

A Too Good to be Threw Product for the Professional Resaler can be yours PDQ!

From 10 Steps to Build Bigger Sales all the way thru to How to Increase Store Traffic, this TGtbT.com PDF booklet is chock-ful of ideas to increase your bottom line by moving more product every day. Get it in your email Pretty Darn Quick.

 

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