Posted in Shopkeeping talk, tagged daily operations, resale shopkeeping, sea of sameness, success on April 16, 2019| Leave a Comment »
And it’s a shame, really, because our industry lends itself perfectly to having strong, vibrant shops. Shops which offer goods their marketplace wants, in a presentation that makes shoppers feel that they must have that table, tunic, or toy.
And our potential customers are hungry for shops with some (more…)
Posted in Shopkeeping talk, tagged customers, Facebook, sea of sameness, web on April 24, 2018| 1 Comment »
Think about our attention span now, 5 years in!
You know what they say about people, now that they spend so much time on the internet:
People are easily bored. Even when they want something, they only want it if it’s readily available and completely obvious.
So what to do, when you have a B&M store and you want to entice your customers to become regular visitors and buyers?
You have to make (more…)
Posted in Really good ideas, Shopkeeping talk, tagged competition, merchandising, resale shopkeeping, sea of sameness, small business on August 24, 2017| 2 Comments »
What is branding? It’s “a consistent message aimed at consumers’ emotions” and: “There can be no branding without differentiation, which is the ability to persuade consumers that your [shop] differs from the rest,” according to Entrepreneur magazine.
If that sounds good to you, create a visual and verbal message that makes your shop stand out from local resale stores and even from online options. Design an ambiance that persuades shoppers that yours is the best place to shop.
Perhaps you remember the Earthy Elegant (more…)
Posted in Really good ideas, Shopkeeping talk, tagged display, learn a lot, resale shopkeeping, sea of sameness, starting a consignment shop on August 11, 2016| Leave a Comment »
Got big windows that suck up the sun and cause your electric bill to suck up your profits? Here’s an unusual idea that might be just (more…)
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, resale shopkeeping, sea of sameness, word of mouth on May 10, 2016| 4 Comments »
What’s guerilla marketing? According to the dictionary it’s
innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
Sounds like it’s just up the alley for our consignment and resale shops, right? Like these twosigns, stapled to electric poles, for a small gift shop.
A play on lost pet flyers, right down to the yellow copy paper… and the tear-off strips with the shop’s address!
Rambling, stream-of-conscious passage here, discussing all the wares the shop had that could help improve the reader’s life… a similar message could work as well, for a blog post or reading matter in the local coffee shop!
Alas, the shop closed in 2012. But the ideas will never die! Read the author’s blog post.
Never encountered the Guerilla Marketing books? Although the originals were written pre-social media, they are still treasure chests of low-cost, quirky, high-word-of-mouth ideas. I highly recommend them to consignment, thrift and resale shops who want to keep their heads above the waters of the Sea of Sameness.
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 