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Posts Tagged ‘sea of sameness’

Got big windows that suck up the sun and cause your electric bill to suck up your profits? Here’s an unusual idea that might be just (more…)

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What’s guerilla marketing? According to the dictionary it’s

innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

Sounds like it’s just up the alley for our consignment and resale shops, right? Like these twosigns, stapled to electric poles, for a small gift shop.

Have you seen this shop?

A play on lost pet flyers, right down to the yellow copy paper… and the tear-off strips with the shop’s address!

160511 love me sign 2

Rambling, stream-of-conscious passage here, discussing all the wares the shop had that could help improve the reader’s life… a similar message could work as well, for a blog post or reading matter in the local coffee shop!

Alas, the shop closed in 2012. But the ideas will never die! Read the author’s blog post.

Never encountered the Guerilla Marketing books? Although the originals were written pre-social media, they are still treasure chests of low-cost, quirky, high-word-of-mouth ideas. I highly recommend them to consignment, thrift and resale shops who want to keep their heads above the waters of the Sea of Sameness.

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Yes, you want your shop to look festive all the holiday season long. No, you don’t have much time, money, or space.

Well, here’s some inspiration you (with, maybe, a little help from friends & family!) can do in one hour, and (more…)

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Calendar template from Constabnt Contact, as recommended on the TGtbT.com blog

Do you use Constant Contact to send emails to your customers and/or suppliers? This calendar template looks very handy. Search their templates for Calendar. (Yes, you can change those weird background colors.) Simple, simple to list upcoming events…

in fact, SO simple, you might be tempted to actually PLAN some little events. 

You could, for example, have (more…)

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Do you have a row of dressing rooms? How do you communicate which is which to staff and shoppers?

PLEASE tell me you don’t call them 1 and 2 and 3 and so on…

When you COULD be using them as another way to (more…)

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Saw this cute idea for a tiny Valentine’s gift,

and thought it could be perfect for (more…)

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Life presents us all with opportunities; and here’s my favorite:

. (more…)

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