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Posts Tagged ‘small business’

What’s the most important thing people need to know about your B&M shop before they come visit?

That will help them come visit?

Where you are, of course. And what to look for when they get near… and what to look for is… what your shop looks like from the road/ sidewalk!

Bonus points if you show a bit of what’s inside, your phone number, and a nice welcoming OPEN sign, and open DOOR!

Like Seva’s photo here: (more…)

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Videos, getting so much love on Facebook. Consignment and resale shops, uncovering the power of video in social media. It’s a moving feast of opportunity, and I’m sure you’ve been giving a lot of thought to making your shop videos real reputation-enhancers and money-makers.

Too Good to be Threw's Youtube suggestions for resale shopsOkay, now that you’re a bit more comfortable on camera, it’s time to add 

(more…)

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Is your consignment web site doing its job?I just visited several dozen consignment, resale, and thrift store web sites. You know what I found?

A big ZERO.

For those shops who had (more…)

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What is branding? It’s “a consistent message aimed at consumers’ emotions” and: “There can be no branding without differentiation, which is the ability to persuade consumers that your [shop] differs from the rest,” according to Entrepreneur magazine.

If that sounds good to you, create a visual and verbal message that makes your shop stand out from local resale stores and even from online options. Design an ambiance that persuades shoppers that yours is the best place to shop.

Perhaps you remember the Earthy Elegant (more…)

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WIIFM.

What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept.

And a great example of how to put your WIIFM (more…)

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Kudos to Lina Beth in Ocala FL for saying a nice goodbye to her customers… and for

reinforcing the name of her shop

at the same time with this lovely sign above the shop door. THANK YOU FOR SHOPPING AT LINA BETH

Such a simple way to get your shop name out there while saying goodbye and thanking shoppers. She’s not taking a chance that her fans will have to say to their friends “oh you know, that nice shop down over there, it’s Linda’s or Beth Ann’s or some name like that?

Notice that the shop reinforces its name in the signage seen as customers leave the shop.

See more brilliant ideas from shops that have received a Kate’s Kudos.

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The Ohio State Fair is starting this week. So, if your shop is within the geographical circle that’s likely to be planning to go, the main thought in your customers’ minds might be

What am I gonna wear?

Your consignment customers will be needing the perfect outfit for the fair!

and of course

I need it NOW!

Using the unspoken immediate needs or wants of potential shoppers means (more…)

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