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Posts Tagged ‘small business’

Bummer, right? No matter how cute and interesting and vital your page is, very few of those who follow you will ever be offered the choice to read it. Is there a solution? YES. (Well, MAYBE. Read on…)  (more…)

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Can your shop provide a photo opp for your customers to use and post on their social media?

With these (more…)

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Avocado tattoos, the perfect holiday gift in your consignment shop.Need some appealing and profitable gift items for the holiday season? I’m sure you have your favorite suppliers, but

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What’s the most important thing people need to know about your B&M shop before they come visit?

That will help them come visit?

Where you are, of course. And what to look for when they get near… and what to look for is… what your shop looks like from the road/ sidewalk!

Bonus points if you show a bit of what’s inside, your phone number, and a nice welcoming OPEN sign, and open DOOR!

Like Seva’s photo here: (more…)

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Videos, getting so much love on Facebook. Consignment and resale shops, uncovering the power of video in social media. It’s a moving feast of opportunity, and I’m sure you’ve been giving a lot of thought to making your shop videos real reputation-enhancers and money-makers.

Too Good to be Threw's Youtube suggestions for resale shopsOkay, now that you’re a bit more comfortable on camera, it’s time to add 

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Is your consignment web site doing its job?I just visited several dozen consignment, resale, and thrift store web sites. You know what I found?

A big ZERO.

For those shops who had (more…)

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What is branding? It’s “a consistent message aimed at consumers’ emotions” and: “There can be no branding without differentiation, which is the ability to persuade consumers that your [shop] differs from the rest,” according to Entrepreneur magazine.

If that sounds good to you, create a visual and verbal message that makes your shop stand out from local resale stores and even from online options. Design an ambiance that persuades shoppers that yours is the best place to shop.

Perhaps you remember the Earthy Elegant (more…)

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