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Posts Tagged ‘small business’

WIIFM.

What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew¬†of the concept.

And a great example of how to put your WIIFM (more…)

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Kudos to Lina Beth in Ocala FL for saying a nice goodbye to her customers… and for

reinforcing the name of her shop

at the same time with this lovely sign above the shop door. THANK YOU FOR SHOPPING AT LINA BETH

Such a simple way to get your shop name out there while saying goodbye and thanking shoppers. She’s not taking a chance that her fans will have to say to their friends “oh you know, that nice shop down over there, it’s Linda’s or Beth Ann’s or some name like that?

Notice that the shop reinforces its name in the signage seen as customers leave the shop.

See more brilliant ideas from shops that have received a Kate’s Kudos.

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The Ohio State Fair is starting this week. So, if your shop is within the geographical circle that’s likely to be planning to go, the main thought in your customers’ minds might be

What am I gonna wear?

Your consignment customers will be needing the perfect outfit for the fair!

and of course

I need it NOW!

Using the unspoken immediate needs or wants of potential shoppers means (more…)

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One of the most fun parts of NARTS Conference is always the Resale Bus Tour, where we descend en masse at willing NARTS member shops, poking into back rooms, eating cupcakes, asking questions and shopping!

Come sit on my shoulder while

(more…)

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You know those times when someone asks what you do, but you only have a limited time to intrigue them?

Like when you’re on an elevator with that person who holds the possible key to your potential future success?

Making your elevator speech: advice from TGtbT.blogThat’s why a 30-second distillation of “what you do” is called an elevator speech.”

I freely admit I have a hard time (more…)

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Wise words from a legendary retailer to us consignment and resale shopkeepersYou know how I am always telling you to add value, not cut prices? Turns out Mr. Selfridge (more…)

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If you are a savvy shopper, and know pretty well how much what will sell and how much it will sell for, you can do well in the consignment business.

That’s what one blog says. Alas, this type of info is JUST what some folks (more…)

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