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Posts Tagged ‘small business’

A great question in Auntie Kate’s email box recently. T. H. asks:

Why do customers and consignors give me a hard time? They always argue with me (My things are more in style than what they have out here or They priced this too high, you need to mark it down) and that “they” really irks me. I’m “they” for heaven’s sake! Even my employees are always picking on me: they rearranged my work area last week when I was off! I won’t even tell you how service providers and salesmen treat me.

I’m the boss. How come they don’t treat me like I am?

Auntie Kate answers: A boss needs to look and act the part.

Perhaps your boss-persona needs some polishing. What type of impression do you make on people? When a stranger walks into the shop, can she tell you’re the boss by your charming inviting manner? Or are you often mistaken for the cleaning lady because you have your head down and barely mutter Hi?

Do you dress professionally? It’s hard for a client to respect you and your wonderful store if you are wearing (more…)

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The benefits of “knowing people” are very real, in personal and business settings. And that, really, is all that networking is: putting yourself out there, making contacts, working with others who have something in common with you. If you’re not comfortable reaching out to make strangers part of your network, here are eight ways to get started:

1- Keep this first and foremost in mind: you’re 

(more…)

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Address your potential customers' fears says TGtbT.blogAre they afraid?

Do your potential customers have fears associated to your products and services? Often they do, even if they don’t know it.

The subtitle to this post should be Listening to that little voice inside your head. The lessons you can learn by paying attention to your own tiny, secret, hidden reactions as a member of the public will help you sell more in your shop.

How? By uncovering why potential customers are actually afraid to (more…)

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Isn’t this a wonderful motivator and even

(more…)

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A reader wrote:

Any ideas for display windows with small panes? Sooo hard to create colorful window displays with the checkerboard across both of my front windows. I am also on the inside elbow of an L-shaped plaza. I have to work extra extra hard to be seen in the corner for 6 years. To make it worse, my new neighbor is a womens clothing shop that has SEVEN display windows using jumbo colorful Chinese lanterns for her pop of color, seasonal window displays.

Kate replies:

I think it’s great that your new neighbor is calling attention in your direction! How about playing up (more…)

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Did you get a chance to see me live last week? If not, here’s the “10 Minutes with Kate” show on Keeping Yourself Motivated. “10 Minutes” will appear on Wednesday evenings at 8pm Eastern on the TGtbT Facebook page.
The first video, Keeping overworked employees focused,  appeared (more…)

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A follower asked me, recently, when she should start planning her seasonal promotional events.

I told her ASAP.

The more lead time, the better. Why?

  • You can try out your handouts, social media posts, etc, on many friends. Do they get what you’re saying?
  • Do they get excited about it? Does it appeal to your target market?
  • And are those friends proofreading for you too?
  • You can source supplies, decorations, props, even catering for the most advantageous deals.

 resales best promotions

And best of all: you can DEVELOP unexpected events if you always keep an eye open for opportunities that come your way.

Here’s an example: Stillgoode Consignments in Spring TX is currently running an online estate auction.

So what? Well, they have almost 100 angel figurines of all sorts up for grabs. Now, if you happen to be in Houston, and happen to be free on this coming Saturday to pick them up, you could have a variety of little angels for a bargain price.

A host of angels currently up for adoption

A host of angels currently up for adoption

So what? Well, with these in hand, you could plan an event you hadn’t really planned for, for Thanksgiving through Christmas:
“Donate a minimum of $10 to [name your charity} and choose your own personal angel... because you ARE one!” or maybe
“Every purchase over $100 gets a free angel!” or maybe
“Buy $50 or more at MyShop, pick an angel, turn it upside down, and discover your discount: 5, 10, even 15% off your purchase!”*

Is this a fun, word-of-mouth-worthy event? Perfect for media attention too? And selfies for social media? You even have built-in refreshment suggestions: angel food cake, ambrosia punch. And if you run this event for a period of time, you’ll even, I am sure, get customers donating additional angel figurines to the Host of Angels.

Remember, everyone needs to be a winner. Open that link to read possibly the most important customer-service post on my entire blog.

Does the planning, timing and execution of an event hold you back? Afraid of the cost vs return ratio? Can’t think of a theme? We’ve got the answers in Resale’s BEST Promotions. Get yours today. 

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