The statistics are endless: half of American women wear size 16 or above; the average dress size is 14; 45% of adult women are at least 30 pounds overweight.
So, are you getting your share of that business?
Whether your shop (more…)
Posts Tagged ‘success’
An expanding Market: Plus Sizes
Posted in Really good ideas, Shopkeeping talk, tagged consignors, customers, merchandising, resale shopkeeping, success on May 22, 2017| Leave a Comment »
See how simple? A Kudos post.
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, Facebook, resale shopkeeping, success, web on May 12, 2017| 3 Comments »
Okay, I get it.
Your shop’s so busy, you’re lucky to snap a shot and post it on social media, yet alone do as Kate suggests: brand your photo with your shop name.
One more step is just one step too far? Don’t care to take the time to let folks know that it’s a photo from YOUR business?
Then do as (more…)
Two variations on a (secondhand) theme
Posted in economics of resale, Shopkeeping talk, tagged daily operations, profit, resale shopkeeping, starting a consignment shop, success on April 4, 2017| Leave a Comment »
Tired of the 9-to-5? (or really, the 8 to 11, 7 days a week!) Consider these variations on the resale theme….
Maybe you saw (more…)
Aw shucks, thanks.
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged customers, resale shopkeeping, success on March 21, 2017| 2 Comments »
It’s funny, how a simple email subject line can make you feel really, well, close to a company.
This is a simple acknowledgement that my e-order is being fulfilled. Thousands of companies send out hundreds of thousands of acknowledgement emails a day. But the message I got is
You have great taste!
And isn’t that a nice compliment to receive? Try it today on those folks who come up to your sales counter and give you their money. Watch them light up. Feel how much warmer they’ll feel about your shop.
Give your best consignors a PUNCH!
Posted in Shopkeeping talk, tagged consignment, consignors, resale shopkeeping, success on February 6, 2017| Leave a Comment »
Give your best consignors a punch…
a punch card that is!
Sonya Nix of Better Than Before Consignments mentioned in a private forum that once, she gave (more…)
Make 2017 leave 2016 in the dust!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged resale shopkeeping, success on January 12, 2017| Leave a Comment »
Well it seems that not a lot of resale shopkeepers were thrilled with their business balance sheets in 2016.
And all the shopkeepers I know are looking for ways to make 2017 be one for the books!
So, some ideas to build
I just adore it when I’m proven right.
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, holidays, resale shopkeeping, small business, success on December 29, 2016| Leave a Comment »
I just got off the phone with a consultee whose December business was up 30% over last year. Why? Maybe because …
she FINALLY took my suggestion of hand-written thank-you notes
She’d had this suggestion on her to-do list for literally years. When she finally sat down to do it, she took a whole year’s worth of contacts and hand-wrote Christmas cards to each.
Think that there was any correlation between customers feeling cosseted, and customers coming in to the shop in December?
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If you’re in a similar fix and need to thank dozens of great customers from the last 12 months,
New Year’s cards work too!
Go buy some, pull out your best customers’ report or email list, and go for it!
Can’t find New Year’s cards? Try a blank card that says Thank You on its front, and inside write
We want to take the time to thank you for a wonderful 2016 at [Myshop] and to wish you all the best for 2017.
Yours,
(signed with your full name, and shop name if you wish)
(Be sure to tuck your business card in, so there’s no doubt in her mind who you are!)
Now, doing thank-you’s all at once can be daunting (ask any bride.) But for a shopkeeper who’s fallen behind in her daily/ weekly sessions, a holiday’s the perfect “excuse” for sending them long after the customer’s visit, isn’t it?
Extra-credit Reading
Find this idea useful? Learn more:
The Importance of “Thank You” to your wallet.
Want to write notes, but don’t know what to say? Read You Can Do It.
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