I could wax eloquent about how valuable a blog is to your consignment, thrift, or resale shop… but you already know how great it is to communicate with your customers and potential customers on social media. Wouldn’t it be wonderful if, instead of shouting at them across a crowded cocktail party (which is Facebook, Instagram, and the like), you could invite them to join you for a moment on that comfy loveseat over in a quiet corner so your two can talk, really talk? (That’s what a blog is.) And then use that “invite” and that one-on-one talk over and over again (more…)
Posts Tagged ‘success’
Height matters.
Posted in Shopkeeping talk, tagged merchandising, resale shopkeeping, starting a consignment shop, success on May 28, 2019| 1 Comment »
Look at all the shoppers at this art fair. Happy little shoppers.
Now look atÂ
Put some MUSCLE into your resale shop!
Posted in Shopkeeping talk, tagged daily operations, resale shopkeeping, sea of sameness, success on April 16, 2019|
I’ve seen more wimpy-ass resale shops in my time than any personal trainer has seen saggy butts.
And it’s a shame, really, because our industry lends itself perfectly to having strong, vibrant shops. Shops which offer goods their marketplace wants, in a presentation that makes shoppers feel that they must have that table, tunic, or toy.
And our potential customers are hungry for shops with some (more…)
Resale store layout don’t’s
Posted in Shopkeeping talk, tagged customers, merchandising, resale shopkeeping, starting a consignment shop, success on March 29, 2019|
Last post here on TGTbT.com‘s Auntie Kate blog we talked about the do’s of arranging and managing the sales floor plan of your resale, consignment, or thrift shop. Today, some things you do not want to see. (And some things you might want to change up for maximum sales.)
Shop layout don’t’s
DON’T let too-high (more…)
Take a look at your sales floor.
Posted in Shopkeeping talk, tagged customers, resale shopkeeping, selling, success on March 28, 2019|
Take a look at your sales floor. Is it pulling its weight?
Seriously. Your resale, consignment or thrift shop layout is SO important. It’s even MORE important that the layout of a new merchandise store might be, because not only do you probably have a wider range of categories, styles, colors, sizes, but you also have NO idea what merchandise you’ll have in store a week or a month from now.
So it’s crucial that all the do’s and don’ts of resale sales floor arrangement be tended to. Today, the do’s. Tomorrow the don’ts.
Store Layout Do’s:
DO provide a “foyer” so customers can see what’s available as they enter. Some call this a “landing zone”.
DO allow for a free flow of customer traffic through all areas. If there’s the possiblity of butt-brush, that area will be bypassed.
DO provide generous aisles so customers don’t feel crowded. Crowded = uneasy. Uneasy = they will cut their browsing short and leave.
DO allow space in front of your dressing rooms for a full-length mirror and accessorizing. You want you helpers to have room to interact and upsell.
For deeper details plus 200 more pages of resale operations assistance, click.
DO watch the heights of racks to allow a over-all view of the entire store. If you can’t see their eyes, they can’t see you. If you can’r see them, how are you going to interact with them?
DO allow your merchandise enough space so it looks neat and uncluttered. With the wide variety in resale, this is crucial. You want it to look like a store, not a teenager’s closet.
DO think ahead so you have flexibility in arranging categories. Remember, what will you need room for next week?
DO leave space for displays, two-ways, highlighted racks. Row after row of sleeves hanging out, or couches lined up like soldeiers, never inspired a purchase yet.
DO use “selling” signs that tell customers what’s where… and why they should buy it!Rack signage shouldn’t be JUST informative, it should be motivating! Not shorts but Feel free, wear shorts! or “Let us free” said your knees.
DO use mirrors as much as possible for customer convenience, reflected light, and security. “Nuff said.
DO remember “negative space”: empty areas that set off merchandise. Breathing space. If it feels slightly claustrophobia-inducing to you, it is.
DO allow for space for YOU to work at straightening, markdowns, displays. Give yourself a break and make yourself comfortable. Lest you don’t do ot…
Tomorrow, the dont’s of store layout.
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