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Posts Tagged ‘success’

Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:

Every day, same time, have a Facebook live video of The Great Gift Unboxing!

And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.

Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog

Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.

Step Two:  Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!

Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!

Points:

  • Mix it up. Dollars off, percentage off, BOGO, earn an extra punch on thier Frequent Buyer Card, get a small gift with purchase.
  • Make sure the noise of unwrapping doesn’t drown your words out.
  • As always, film in front of your shop name, logo, signage, anything so folks know who’s offering this great deal.

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You’re not done decorating your resale, consignment, or thrift shop for the holidays until you

switch out your Facebook cover photo.

Santa's sleigh in the consignment shop parking lot.

Sneaky subliminal message: It’s easy to park at my place, and Santa shops here so you should too.

It’s easy to do. Here’s some freebies. (more…)

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Okay, it’s a fact of life that you have to start your Facebook Live before you have a full audience. But geez, do SOMETHING to (more…)

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Wonderful ways to add video to your Facebook page

without it being all “OMG I gotta get a rack ready and I gotta ship things out?” and getting your hair and makeup and nails done. PS Note that these alternative videos are short: so is the attention span of Facebook scrollers so keep that in mind.

If you’re not up to doing a selling video on Facebook to boost recognition of your shop, try something else. Show your shop’s attributes like (more…)

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You know, they say if you can do it… it’s not bragging.

They also say everyone wants to be around a winner.

And they say: To build the reputation of your business, imply community acceptance.

And I say: If you want future fans to be motivated (more…)

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Feeling a little stale with your shop’s live videos? Seeing more and more drop-outs… people who watch for a bit then click away? Noticing that sales of your items are heaviest in the first 5 minutes, then wane as the video goes on… and on…

Well, let’s shake it up!

Offer your watchers something new and different, fun and fresh, exciting and exceptional. Some ideas to get you and your talent (that’s the new word for (more…)

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Resale is like painting...Some of you may know that I am a [very] amateur painter. I’m always looking to learn more about my hobby, to make pictures I am proud of, and to learn what works so my vision becomes reality.

Phil Davies of ArtTutor addresses the artist’s most common shortcomings and I think these points apply to resale as well!

1. Stand or sit further back for most of your drawing/painting time. (In our resale world, that means focus on the BIG picture.)
2. Hold your pencil or brush at the end. (Relax, don’t tense up. After all, it’s only OLD STUFF.)
3. Stick to a very limited number of brushes, pencils and colours. (Learn to do what works REALLY well rather than bouncing all over the place just for novelty.)
4. Give yourself a time limit. ( Set specific dated goals. Example, I want to be making $X by [date.] )

and Phil goes on to say

The fastest way to

(more…)

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