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Posts Tagged ‘success’

The benefits of “knowing people” are very real, in personal and business settings. And that, really, is all that networking is: putting yourself out there, making contacts, working with others who have something in common with you. If you’re not comfortable reaching out to make strangers part of your network, here are eight ways to get started:

1- Keep this first and foremost in mind: you’re 

(more…)

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Santra's one tired pup says Auntie Kate of TGtbT.com

Okay, so you haven’t had time to catch your breath yet. There’s hay to make in the holiday sunshine, so schedule that deep breath for a few weeks in the future:

You have business to cultivate!

Here’s money-makers, reputation-polishers, and heck, just 

(more…)

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Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:

Every day, same time, have a Facebook live video of The Great Gift Unboxing!

And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.

Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog

Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.

Step Two:  Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!

Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!

Points:

  • Mix it up. Dollars off, percentage off, BOGO, earn an extra punch on thier Frequent Buyer Card, get a small gift with purchase.
  • Make sure the noise of unwrapping doesn’t drown your words out.
  • As always, film in front of your shop name, logo, signage, anything so folks know who’s offering this great deal.

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You’re not done decorating your resale, consignment, or thrift shop for the holidays until you

switch out your Facebook cover photo.

Santa's sleigh in the consignment shop parking lot.

Sneaky subliminal message: It’s easy to park at my place, and Santa shops here so you should too.

It’s easy to do. Here’s some freebies. (more…)

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Okay, it’s a fact of life that you have to start your Facebook Live before you have a full audience. But geez, do SOMETHING to (more…)

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Wonderful ways to add video to your Facebook page

without it being all “OMG I gotta get a rack ready and I gotta ship things out?” and getting your hair and makeup and nails done. PS Note that these alternative videos are short: so is the attention span of Facebook scrollers so keep that in mind.

If you’re not up to doing a selling video on Facebook to boost recognition of your shop, try something else. Show your shop’s attributes like (more…)

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You know, they say if you can do it… it’s not bragging.

They also say everyone wants to be around a winner.

And they say: To build the reputation of your business, imply community acceptance.

And I say: If you want future fans to be motivated (more…)

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