WIIFM.
“What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept.
And a great example of how to put your WIIFM (more…)
Posts Tagged ‘success’
Tell ’em WHY they should step in….
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, small business, success on August 7, 2017| 2 Comments »
What’s a Swing Shop and why would I need one?
Posted in I've been meaning to tell you, Shopkeeping talk, tagged display, merchandising, resale shopkeeping, selling, success on July 6, 2017| 2 Comments »
3 reasons YOU need a swing shop:
1- You can focus attention on specific categories or styles to keep them moving
2- A swing shop keeps
Resale Bus Tour, Part II
Posted in Shopkeeping talk, tagged NARTS Conference, resale shopkeeping, success on July 3, 2017| 1 Comment »
The next stop on our NARTS Conference Bus Tour was a bonanza of ideas from two shops owned by the same company, Turnstyle.
First, their clothing shop. It’s on the (more…)
Which do you choose: Fighting back, or going OOB?
Posted in Shopkeeping talk, tagged advertising, customers, Facebook, resale shopkeeping, success, web on June 15, 2017| 10 Comments »
One shop is concerned with slumping sales, saying that the mom trade groups on Facebook are causing her shop to lose sales.
Yet there is nothing
on her Facebook page or her web site motivating folks to shop with her rather thanwith some stranger in a parking lot. If her assessment of the battle facing her is true, wouldn’t she be wise to gather some ammo and fight back? She could post, often and charmingly, of
all the advantages her shop has over stranger-dealing…
from A (we’re air-conditioned, shop in comfort!) to Z (Zounds! This shop has ah-mazzzing selection, you’ll be able to choose the perfect item rather than settling for less!)
Another shopkeeper complains that “people don’t know I’m here”…
yet there is nothing
to make the eye of a motorist or pedestrian glom onto her store front. The store’s just one in a row of identical frontage.
Grab their attention, stand out!
Would a large silk tree that she could wheel out onto the pavement every morning make people notice? Or vinyl lettering on the glass, or a bright and well-lit display changed every week?
A third resaler says “they just want sales and deals before they’ll buy.”
And yet,
he doesn’t take advantage of his software’s ability to add a line on every tag with the original retail value of that armchair or dresser that will underline the values inherent in his merchandise.
Nor does he add value with some personalized signage, the kind you’d only see in a real-life, bricks-&-mortar, shop-local type of situation.
Fight back! Don’t stand there and take it… better to stand out from the crowd!
Getting ready to join your peers and learn?
Posted in Shopkeeping talk, tagged NARTS Conference, resale shopkeeping, starting a consignment shop, success on June 14, 2017| Leave a Comment »
I’m busy making lists, packing supplies, and practicing my workshop. Gathering resources I think the folks I meet and chat with and eat and drink with might like to have.
Hope you are too!
Don’t forget to check which Products for the Professional Resaler you already have. And download what looks interesting… that way, you’ll have a chance to read it before Conference and, if you need to, ask for clarification or for how you could adapt, say, a promotional idea that catches your eye, or a way of handling clearance sales or using your space better, to your specific shop situation!
PS: If we don’t happen to meet in the course of Thursday, Friday or Saturday, I’ll be in the front of SourceMart on Sunday just for the first hour, from noon to 1pm, signing the Manual. Brings yours if you’d like me to sign it, pick one up if you’ve never treated yourself to this business tool… or just come chat!
Kudos: Design Challenge
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged home decor, perceived value, resale shopkeeping, success, web on June 12, 2017| Leave a Comment »
The program was part of a September 2016 competition that was featured in local TV and which won a national award.
Consignment and resale shopkeepers often dream of having interns from local schools lend them a hand in their shops. But the logistics can be baffling.
Kristi Hickey and husband/ business partner David, owners of the 28,000 sq.ft. (more…)
An expanding Market: Plus Sizes
Posted in Really good ideas, Shopkeeping talk, tagged consignors, customers, merchandising, resale shopkeeping, success on May 22, 2017| Leave a Comment »
The statistics are endless: half of American women wear size 16 or above; the average dress size is 14; 45% of adult women are at least 30 pounds overweight.
So, are you getting your share of that business?
Whether your shop (more…)
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