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Posts Tagged ‘perceived value’

If you’re less than confident about the look and appeal  of your shop, get out and about.

You can learn a lot from some flea market vendors.

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Deja Vuesday

where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.

What’s the one thing your small, local, financially-challenged business can do better than

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Fire up your color printer! I’m thinking some inspirational photos in sign holders around the shop might nudge a few sales hither and yon…. like:

Showing folks how

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An article in The New York Times on “brand authenticity” has me thinking about consignment and resale shops and the Shop Local campaigns.

Here’s the ending quote on a discussion of what authenticity means to the consumer, and I think it sums up (more…)

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Is your consignment or resale shop promoting gift cards for the holidays?

Whether you’re using stored-value cards or personally-crafted paper gift certificates, consider how this gift idea is perceived (more…)

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I love getting mail, don’t you? Even e-mail… when it’s from my consignment, thrift, and resale peers!

You can learn so much from the notices, newsletters, and info your counterparts send out. You really should, if you don’t already, add your name to others’ e-mailing lists and pay attention to what they tell their clientele.

Here’s a terrific example of an idea (more…)

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A super-smart promo: Boo Bucks!One of my West Coast buddies, Linda of Periwinkle’s, had a fun promotion in October. Definitely something for

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