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Posts Tagged ‘blogging’

I could wax eloquent about how valuable a blog is to your consignment, thrift, or resale shop… but you already know how great it is to communicate with your customers and potential customers on social media. Wouldn’t it be wonderful if, instead of shouting at them across a crowded cocktail party (which is Facebook, Instagram, and the like), you could invite them to join you for a moment on that comfy loveseat over in a quiet corner so your two can talk, really talk? (That’s what a blog is.) And then use that “invite” and that one-on-one talk over and over again (more…)

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In Case You Missed It…. ICYMI, we ran a series of Facebook posts yesterday to gather resources to help you make your website be a major part of your online presence. After all, your consignment, resale or thrift shop deserves every ounce of attention it can get, right?

In case you missed our day-long “webinar” or if you (more…)

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“I can’t think of anything to say on social media.”
“I can’t blog… what would I talk about?”
“Whatever would I put in an email that they’d read?”

What can I say in social media about my consignment shop?

If that’s your worry, worry no more! Here’s the List of All Lists: A treasury of ideas for Facebook, Instagram, Twitter, YouTube, emails, blog posts, even speaker’s topics and presentations!

You know that just saying buymebuymebuyme isn’t enough to help your business thrive, to help people love to shop with you…  you know you need to be SOCIAL… you know you need to entertain, educate, elucidate, motivate…but sometimes, it’s hard to come up with something that really adds value to following your business. So these lists are just some Auntie Kate has found for you:

Now, not all of these hundreds of ideas will apply to our unique resale, consignment, and thrift industry. But I’m guessing you can copy-and-paste enough inspiration to never again have to say

“What’ll I TALK about?”

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Seriously. If you were meeting someone for the first time, or describing your business to a stranger,

Tell me what you sell.

Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.

Keeping to that 25 words. Preferably less, a lot less. Can you?

Is it mesmerizing, motivating, and melodic?

If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!

Too Good to be Threw at TGtbT.com

 

What’s a WIIFM?

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Interview your business neighbors to puiblicize your neighborhood!This is an idea for those of you with business neighbors. Have some you like? Have some whose clientele profile closely resembles yours? Have some with fascinating stories (believe me, once you start asking? Everyone has a fascinating story)?

Why not present them to your followers?

Maybe you’d like to (more…)

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Jackie Hersey of Beverly Bootstraps in MA, asked this question online:

Dress a mannequin contest ideas from TGtbT.com

Photo from mannequinmadness.com

We are thinking about doing a “Dress a Mannequin” contest. It would model after Guy’s Grocery Games (Food Network). Each contestant would have 15-20 minutes to “shop” & dress a mannequin. They would each have one life-line opportunity to ask the opinion of Candy, our staff person who does most of our merchandising. The ensemble would have to include accessories. A panel of judges (folks from the community) would determine the winner. This is a very early stage idea so I am asking if anyone else has done something like this before and if there are any suggestions. Input appreciated…


Kate’s suggestions:


How about making it into a multi-day social media event, like this blog post talks about?
 
Asking social media followers to vote is perfect for racking up those comments which will help you get more visibility on Facebook! Mentioning that a random voter will receive a shop GC will REALLY motivate comments.
 
You could also offer them a chance to “stuff the ballot box”… an INSTORE vote counts as 5 votes for their choice… AND earns a GC of double the online amount. [Bonus for you: an instore ballot will collect their email for your email list.]
 
You could even CHARGE for an instore ballot: $1, which you will deposit in a BIG glass jar collecting funds to spend in store by a local charity of some sort. (You get the goodwill and PR photo op of collecting for the charity… the charity helps promote the contest b/c the more who vote, the more $$ they will have donated to them. You also get the charity to bring their client in to shop your merchandise, so you get the sale AND the opportunity to introduce the charity to how much your resale shop can make their funds go further…) Note: Beverly Bootstraps IS a charity doing just that, so I added these thoughts for our for-profit readers LOL
 

And the winning display earns a GC as well. And if the winner decides to donate her prize to the charity? Bingo: ANOTHER photo opp for the community to see!

Like how Kate thinks? You’ll love this Product for the Professional Resaler!

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Our Kudos today go to Panache Home, one of 3 local businesses in Rochester NY owned by Joan Lincoln (read more.)

It’s so easy to snap a quick shot for your social media of a piece on your sales floor. Like

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