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Is mum the only word for your social media pix? TGtbT.blog recommends you get chatty!

Is mum the only word for your social media pix?

Are your pictures silent?

That is, do you take shots of your merchandise and that’s it, you just post them on all those social media channels you have so carefully constructed… without a WORD as to what we’re looking at, why we might possibly want it, indeed, what YOU were thinking to bother showing it to us?

Never post “silent” pictures. They are ineffective and worse, they’re annoying to your fans and followers. You’re interrupting them to get their attention, then giving them nothing for their time.

Worried that you’ll have nothing to say? (This is the weirdest thing about my resale friends… they always fret that there’s nothing to say when I ask them to caption a photo, write a blog post, be social in social media, but DANG! You can’t shut ’em up when they get together in person!)

Well, write this sentence out and tape it to your office wall, your laptop, heck, your forehead:

What’s so FAB (Features, Advantages, Benefits)?

What do I mean? You can use Features, Advantages, and/or Benefits to make your pictures sing! Like:

Features: “The industrial zipper on this lace blouse takes it from ho-hum “sweet” to SWEEET!”

Advantage: “Outfit your new office with this swivel chair and desk for $150 and save your new business startup budget hundreds of dollars on Day One!”

Benefit: Keep the kiddos warm this winter: Our selection of snowsuits and snow boots will have them playing outdoors for hours (ah, blessed silence…)”

See? When your thinking gets FAB, your social media gets results!

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Does Facebook video tempt you, but you’ve never done it, you’re “not a public speaker”, or you’re

(more…)

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Here’s an email subject line that caught my eye today:

“Gorgeous Gifts and Goodies Under $350!”

Now, wouldn’t that be a great opportunity for YOU to (more…)

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A happy customer who FOUND something in your consignment or resale shop, from TGtbT.com

Got a camera?

Got happy customers?

You got a recurring topic to post about!

Just whip out that camera when a customer is tickled pink about her new purchase, ask if you can use her as a testimonial about how much fun shopping at your place is, and snap away!

Of course, if she’s camera shy, just tell her how much you love that she loves your shop, and let her go on her way, but if she’s willing:

Get a good shot of her, her purchase, your shop name, and write down a quick simple quote from her. Encourage her to watch for yourself, and tell her you “don’t mind” 🙂  if she shares it on her social media.

Add your shop info to the shot, and maybe even her endorsement.

Then use it. Today. And next month. And whenever you’d like to let your social media followers know that

it’s fun (and rewarding!) to shop at your shop!

Here’s an example…

 

Have your happy customer show off her purchase!

 

Doin' the Happy Dance in front of my Favorite Consignment Shop!

Get a shot in front of your shop for name/ place recognition.

 

shopping makes resalers happy

Friends shopping together can do silly poses for you!

 

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The Ohio State Fair is starting this week. So, if your shop is within the geographical circle that’s likely to be planning to go, the main thought in your customers’ minds might be

What am I gonna wear?

Your consignment customers will be needing the perfect outfit for the fair!

and of course

I need it NOW!

Using the unspoken immediate needs or wants of potential shoppers means (more…)

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Trust is vital to establish, and easily lost… even when it’s not your fault.

Consignment chain makes a big black eye on the entire industry.

The blow-back from the (more…)

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If you’re opening a new store, remodeling, or simply switching seasons or doing a window display… let your social media followers watch as you do so!

Here’s ourKudos “winner” who made a 41-second video about their new store from a series of still shots taken as they worked.

Involve your followers in your business with just a few dozen shots, and see how much more loyal they are to you!

Need some more BRILLIANT ideas I’ve found for your shop? Here’s our “Kudos” category!

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