I could wax eloquent about how valuable a blog is to your consignment, thrift, or resale shop… but you already know how great it is to communicate with your customers and potential customers on social media. Wouldn’t it be wonderful if, instead of shouting at them across a crowded cocktail party (which is Facebook, Instagram, and the like), you could invite them to join you for a moment on that comfy loveseat over in a quiet corner so your two can talk, really talk? (That’s what a blog is.) And then use that “invite” and that one-on-one talk over and over again (more…)
Posts Tagged ‘blogging’
ICYMI: Make your Website Work At Least as Hard as You Do
Posted in I've been meaning to tell you, Shopkeeping talk, tagged advertising, blogging, Facebook, small business, web on June 18, 2019| Leave a Comment »
In Case You Missed It…. ICYMI, we ran a series of Facebook posts yesterday to gather resources to help you make your website be a major part of your online presence. After all, your consignment, resale or thrift shop deserves every ounce of attention it can get, right?
In case you missed our day-long “webinar” or if you (more…)
What your resale customers want to know.
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, social networking, web on May 16, 2019| 1 Comment »
“I can’t think of anything to say on social media.”
“I can’t blog… what would I talk about?”
“Whatever would I put in an email that they’d read?”
If that’s your worry, worry no more! Here’s the List of All Lists: A treasury of ideas for Facebook, Instagram, Twitter, YouTube, emails, blog posts, even speaker’s topics and presentations!
You know that just saying buymebuymebuyme isn’t enough to help your business thrive, to help people love to shop with you… you know you need to be SOCIAL… you know you need to entertain, educate, elucidate, motivate…but sometimes, it’s hard to come up with something that really adds value to following your business. So these lists are just some Auntie Kate has found for you:
- First, here’s over 100 content ideas from Mailerlite, an email provider service.
- Constant Contact’s 30-day list (and who says you can’t use the same list over and over again?)
- Skills Lab has 32 to offer.
- Lyfe Marketing’s 18-idea list focuses on getting your followers engaged.
- How to survey your audience to see what they’re interested in.
- From the UK, Screaming Frog lists 66 more sources you can explore.
- More? “700 Power Words” from OptInMonster.
- Looking for a way to keep track of all the ideas you can post, and where you posted them? If you use Google Docs, this is a spread sheet template for just that.
Now, not all of these hundreds of ideas will apply to our unique resale, consignment, and thrift industry. But I’m guessing you can copy-and-paste enough inspiration to never again have to say
“What’ll I TALK about?”
Tell me what you sell.
Posted in I've been meaning to tell you, Shopkeeping talk, tagged advertising, blogging, email, Facebook, resale shopkeeping, social networking, web on February 4, 2019| Leave a Comment »
Seriously. If you were meeting someone for the first time, or describing your business to a stranger,
Tell me what you sell.
Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.
Keeping to that 25 words. Preferably less, a lot less. Can you?
Is it mesmerizing, motivating, and melodic?
If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!
E-interviews: Live video, pictorial post, blog write-up
Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, web on October 1, 2018| Leave a Comment »
This is an idea for those of you with business neighbors. Have some you like? Have some whose clientele profile closely resembles yours? Have some with fascinating stories (believe me, once you start asking? Everyone has a fascinating story)?
Why not present them to your followers?
Maybe you’d like to (more…)
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