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Posts Tagged ‘display’

A reader wrote:

Any ideas for display windows with small panes? Sooo hard to create colorful window displays with the checkerboard across both of my front windows. I am also on the inside elbow of an L-shaped plaza. I have to work extra extra hard to be seen in the corner for 6 years. To make it worse, my new neighbor is a womens clothing shop that has SEVEN display windows using jumbo colorful Chinese lanterns for her pop of color, seasonal window displays.

Kate replies:

I think it’s great that your new neighbor is calling attention in your direction! How about playing up (more…)

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What’s the most important thing people need to know about your B&M shop before they come visit?

That will help them come visit?

Where you are, of course. And what to look for when they get near… and what to look for is… what your shop looks like from the road/ sidewalk!

Bonus points if you show a bit of what’s inside, your phone number, and a nice welcoming OPEN sign, and open DOOR!

Like Seva’s photo here: (more…)

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Racks getting full? Can’t squeeze another thing on them?

Here’s my favorite solution.

Go vertical.

That’s right: hang (more…)

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In between seasons, your shop can look a little, well, empty. And we can’t have THAT. After all, you don’t want customers asking

“Are you going out of business?”

One solution is to remove racks from the sales floor, but that’s a pain and where will you store them and anyway (more…)

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3 reasons YOU need a swing shop:

1- You can focus attention on specific categories or styles to keep them moving

2- A swing shop keeps 

(more…)

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If your shop has more than one room, the entryway/ passage can be a real WOW factor… without interfering with their browsing pleasure. Doing something to lead folks in makes for an enjoyable and memorable¬†shopping experience.

Which leads to more (more…)

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Most of the time, we fight clutter in our shops, of course.

But sometimes, messing the joint up, cluttering the sales floor, is a must.

Like when you’re taking some photos of your merchandise for use on your web site, your social media, your print ads or brochures. You want to show the variety a “new” merchandise shop simply can’t match; you want to imply that wonderful find-a-treasure aspect of shopping with you; and you want to tempt them to come in quick before it’s all gone!

For example, piling on

(more…)

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