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Posts Tagged ‘display’

If your shop has more than one room, the entryway/ passage can be a real WOW factor… without interfering with their browsing pleasure. Doing something to lead folks in makes for an enjoyable and memorable shopping experience.

Which leads to more (more…)

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Most of the time, we fight clutter in our shops, of course.

But sometimes, messing the joint up, cluttering the sales floor, is a must.

Like when you’re taking some photos of your merchandise for use on your web site, your social media, your print ads or brochures. You want to show the variety a “new” merchandise shop simply can’t match; you want to imply that wonderful find-a-treasure aspect of shopping with you; and you want to tempt them to come in quick before it’s all gone!

For example, piling on

(more…)

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I snapped this pic of the side window at Trader Joe’s. The only people who’d see this are those parked on that side of the building, like me.

But that doesn’t mean (more…)

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Kate's mailbox has lots of interesting questions at TGtbT.blogHow to present a store full of… well, LOTS of STUFF. Great question came into my mailbox! And it came another time too!

 

 

I have an odd question for you. Me and my assistant can’t seem to agree to people prefer a shop that’s neat and tidy or a Thrift Shop that is full and cluttered? Could you shed some light on the subject? –Kenneth Droneburg   Seton Family Store, Manager, http://www.setoncenterinc.org

Hi Kenneth,
I think it depends

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What makes a good, quick, no-fuss merchandise shot for your social media?

Take a look.

Lighting, focus, and here from Back by Popular Demand, a perfectly angled mirror shot and a bright, appealing piece of merchandise.

fb bbpd oct 2014

(What would make it even better? Branding the photo so your shop name is seen!)

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Keeping your eyes open while out and about, you can gather some great ideas that would be helpful in your shop… especially

use-every-inch-you-pay-for stratagems!

Here, under a rack of short clothing items, the shopkeepers have gathered a trayful of household items for a clever little display.

Using every inch of your consignment shop space, from TGtbT.com's blog

What’s that down below? I must have it!

Consignment, resale and thrift shops need to maximize the use of their space

Get your copy PDQ

Notice that the merchandise is NOT directly on the floor, where it would look like a mistake. This shop, Bon Bon Vintage, has constructed a platform to use… but you could use a mini-shelf, child’s stool, or even a small pedestal to elevate and highlight a few irresistible goodies!

Gather more ideas in the TGtbT Product, The Essential Guide to Using ALL Your Space.

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Do you swing in your shop? What’s a swing shop? From the TGtbT.com Glossary of Resale Terms:

Swing Shop: An area dedicated to selling time-sensitive featured items. It can be as small as a single rack, or as large as the entire center of your shop. This area will generally have a much higher sales-per-square-foot figure. For more, see pages 20-23 of Shop Sizzle.

There’s swing shops all around us when we (more…)

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