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Posts Tagged ‘profit’

I recently opened a broadcast email from a consignment shop owner which offered a deal. She wrote:

“buy a $100.00 Gift Card for $90.00!”

Now, think about this. A holiday gift-giver has decided that she’ll purchase a $100 gift certificate for her mother, daughter, employee or friend. You tell her she can have it, and KEEP $10.

As opposed to an offer like

“buy a $100.00 Gift Card & we’ll give you $10.00 in MyStore Bucks for yourself!”

Now what’s the difference in these two offers?

Obviously,

(more…)

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When do you all stop taking Christmas décor in?

Joyful no more, holiday merchandise on December 26. 

Holiday-specific consignment goods for sure have a drop-dead date… and it’s for sure, the day AFTER whatever holiday. So should you stop taking Christmas-related items in… on December 1? December 5?  October 25 (if your consignment period is 60 days) or September 25, if it’s 90 days?

After all, the MOST (more…)

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“Shop with Google open on your phone.”

Do your resale shoppers look everything up on Google before they buy? TGtbT.com suggests ways to be so remarkable, they won't.That’s the advice in a video I just watched called “How to Consignment Shop.” The young lady insisted that it was crucial to check prices so “I’m not getting ripped off.” She even went so far as to (more…)

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Armloads of incoming consignments!An interesting approach from this consignment shop owner:

I received this near the end of July from someone who had a concern:

I had a lady who is not a consignor yet but said that she wants to become one and that she has a lot of [fill in whatever fall goods your shop could sell the heck out of.] She was very insistent on getting to bring her fall items in now. We would like to give our current consignors dibs on what floor space we have. We told her (more…)

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You’ve read about those shops to which I offer Kudos: they’re doing something extraordinarily wonderful. I love sharing these ideas to inspire and you love reading them!

Well, once in a while, I feel the need to share an anti-Kudos situation with you, and so today I present  a screen shot from a shop’s broadcast email. See what you think:

Confusing shoppers is not the best choice for consignment & resale shops, says Auntie Kate

Now, I understand that a shop would request or even require the shopper to “mention this post”. That helps with ascertaining results. I can even occasionally live with (reluctantly, but I’m fighting an uphill battle here) requiring shoppers to do their own math. (But please, don’t make it a habit.)

But seriously, making it so complicated that you have to include “See employees for more detailed info” ?

Really? I need to have a detailed discussion with every individual piece of merchandise I consider buying, just to find out how much it is? I’d be waiting in line to talk to that employee rather than finding yummy things to buy.

Not my idea of a fun way to shop. Would it be yours? So why would you make it an ordeal to patronize your shop?

See more Markdown Madness examples.

Save

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Tired of the 9-to-5? (or really, the 8 to 11, 7 days a week!) Consider these variations on the resale theme….

Maybe you saw (more…)

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An open love letter from Auntie Kate to all consignment & resale shopkeepers:

KISS your electronic messages.Dear Friends,

Recently, I’ve noticed a disturbing trend in social media posts, and even emails, from a variety of shops. And what’s that, you ask of me?

You’re complicating things.

I see (more…)

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