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Posts Tagged ‘christmas’

Last-minute Chrostmas marketing ideas for resale shopsJust think. Two weeks from today, that entire area in your shop dedicated to Christmas goods, will have a worth of

ZERO.

So you better start marketing all those cute items with all your jolly holly heart

TODAY.

For example:

Christmas stockings: Sell them as gift wrap! Folks can tuck all sorts of gifts inside, add a tag, and done! Cologne, rolled-up scarves, bottle of wine, slippers, and of course toys, candlesticks, and gift certificates can all be presented in those extra stockings languishing on your shelves. Ditto for Christmas tins, boxes, anything that can hold something else.

Figurines: Add an action figure to a Nativity set, and voilĂ ! a gift for a post-modern hipster. Gather a handful of angels into a box (or that Christmas tin!) and sign it: Give your Christmas hostess the perfect hostess with the mostest gift: a Host of Heavenly Angels!

Christmas ornaments: Fill a cylindrical vase, a country basket, or a trifle bowl with a carefully-chosen assortment of balls, and sell the whole set-up for one price. (If you’re working with consignment goods, this may involve fiddling with who-gets-what once sold… but it’s infinitely better than not selling any of them!)

Christmas attire: Mark it down NOW. Every day it sits, the fewer folks might be interested. 75% off your November-set prices may not be too much. Push it as hard as you do seasonal clearance goods: signage, big SALE hang tags, and so on. Keep the rack full and enticing (you know about the Law of Plenitude, of course.)

Here’s more inspiration to help you make good use of those holiday-specific goods:

Are they frustrated enough to gift-shop in your shop yet?

Try to avoid this December 26 task.

Never ever get rid of twinkle lights. Here’s why.

Save

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Are you like me? Whenever I go out gift shopping, I’m like

“One for you, one for me…”

Christmas gifts for your consignment or resale shopWell, I’m here to tell you that’s okay. IF the “one for me” is actually “one for my shop.”

In fact, it’s SO okay by me, that i have a gift suggestion list just for professional resalers. I think any… or all… of these gifts will make for a much happier and more effective shop, so go ahead, stuff Santa’s sack! (more…)

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Okay, so you’re up against the Big Guys. Everyone’s out to grab shoppers on the Black Friday, Shop Small Saturday, Cyber Monday (why doesn’t that Sunday gets its own moniker? Dunno.)

So what can your little shop do to get shoppers into YOUR place?

How about something that’s readily available (it’s always a challenge (more…)

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#shopsmall for your consignment or resale shopYesterday, we talked about shopping local as a possibility for (more…)

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Shop Local, shop more thoughtfullyIf you’d like to focus your advertising and social media on shopping local during (more…)

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Not that we wish to rush the season, of course, but

as shopkeepers, we need to get folks thinking about bringing in time-limited goods earlier rather than later. (Don’t you HATE it when (more…)

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I had a lovely lunch recently with two consignment-shop partners. (Crab cakes yum!) We were talking about how November, December, and January, resalers of all sorts don’t seem to get the customer lovin’ they deserve.

Here’s (approximately) how the convo went:

“They just forget us starting in November.”

“They’re out Christmas shopping and no matter (more…)

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