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Posts Tagged ‘christmas’

A follower asked me, recently, when she should start planning her seasonal promotional events.

I told her ASAP.

The more lead time, the better. Why?

  • You can try out your handouts, social media posts, etc, on many friends. Do they get what you’re saying?
  • Do they get excited about it? Does it appeal to your target market?
  • And are those friends proofreading for you too?
  • You can source supplies, decorations, props, even catering for the most advantageous deals.

 resales best promotions

And best of all: you can DEVELOP unexpected events if you always keep an eye open for opportunities that come your way.

Here’s an example: Stillgoode Consignments in Spring TX is currently running an online estate auction.

So what? Well, they have almost 100 angel figurines of all sorts up for grabs. Now, if you happen to be in Houston, and happen to be free on this coming Saturday to pick them up, you could have a variety of little angels for a bargain price.

A host of angels currently up for adoption

A host of angels currently up for adoption

So what? Well, with these in hand, you could plan an event you hadn’t really planned for, for Thanksgiving through Christmas:
“Donate a minimum of $10 to [name your charity} and choose your own personal angel... because you ARE one!” or maybe
“Every purchase over $100 gets a free angel!” or maybe
“Buy $50 or more at MyShop, pick an angel, turn it upside down, and discover your discount: 5, 10, even 15% off your purchase!”*

Is this a fun, word-of-mouth-worthy event? Perfect for media attention too? And selfies for social media? You even have built-in refreshment suggestions: angel food cake, ambrosia punch. And if you run this event for a period of time, you’ll even, I am sure, get customers donating additional angel figurines to the Host of Angels.

Remember, everyone needs to be a winner. Open that link to read possibly the most important customer-service post on my entire blog.

Does the planning, timing and execution of an event hold you back? Afraid of the cost vs return ratio? Can’t think of a theme? We’ve got the answers in Resale’s BEST Promotions. Get yours today. 

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Wow, did you click on today’s post simply BECAUSE of the title? Hmm, lesson learned?

Yup, December 26. In the spirit of naming days in regard to their seasonal consumerism (Black Friday?  Cyber Monday?), December 26 should be The Day of Disappointment.

Some gifts just NEED to be recycled, and that's where TGtbT.com can help

However wonderful your December 25 might have been (hopefully, was!) with family and friends, fellowship and good cheer, wonderful food and drink…. if you didn’t receive what you really wanted chances are, on December 26, you’ll be out seeking that which

you really wanted.

Which is where you, 

(more…)

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So this is Christmas. Almost. Five things to round out your season with a BANG:

 

Consignment & resale shop Christmas tipsWhat strikes fear into the heart of every Christmas gifter this week? Stocking stuffers! What do you have loads of? Stocking stuffers! Here’s how to match ’em up quickly.
 

 

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Consignment & resale shop Christmas tips

Small-town girl? (more…)

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I recently opened a broadcast email from a consignment shop owner which offered a deal. She wrote:

“buy a $100.00 Gift Card for $90.00!”

Now, think about this. A holiday gift-giver has decided that she’ll purchase a $100 gift certificate for her mother, daughter, employee or friend. You tell her she can have it, and KEEP $10.

As opposed to an offer like

“buy a $100.00 Gift Card & we’ll give you $10.00 in MyStore Bucks for yourself!”

Now what’s the difference in these two offers?

Obviously,

(more…)

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Here’s an email subject line that caught my eye today:

“Gorgeous Gifts and Goodies Under $350!”

Now, wouldn’t that be a great opportunity for YOU to (more…)

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When do you all stop taking Christmas décor in?

Joyful no more, holiday merchandise on December 26. 

Holiday-specific consignment goods for sure have a drop-dead date… and it’s for sure, the day AFTER whatever holiday. So should you stop taking Christmas-related items in… on December 1? December 5?  October 25 (if your consignment period is 60 days) or September 25, if it’s 90 days?

After all, the MOST (more…)

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The absolute best way to get your followers, fans, readers, customers to think of your shop

Checking her list? Help her check it OFF!is to figure out what they’re thinking now, and how your business can solve that need/ want/ wish. And December, full of events, gift-giving, family doings, is perfect for this! So let’s think about what they’re thinking about, and how we might (more…)

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