Okay, so you haven’t had time to catch your breath yet. There’s hay to make in the holiday sunshine, so schedule that deep breath for a few weeks in the future:
Posts Tagged ‘christmas’
After-Christmas Bonanza for Resale!
Posted in Shopkeeping talk, tagged christmas, profit, promotions, resale shopkeeping, success on December 26, 2018| Leave a Comment »
The Great Gift Unboxing
Posted in Shopkeeping talk, tagged advertising, christmas, Facebook, holidays, resale shopkeeping, success on December 11, 2018| Leave a Comment »
Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:
Every day, same time, have a Facebook live video of The Great Gift Unboxing!
And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.
Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog
Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.
Step Two: Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!
Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!
Points:
- Mix it up. Dollars off, percentage off, BOGO, earn an extra punch on thier Frequent Buyer Card, get a small gift with purchase.
- Make sure the noise of unwrapping doesn’t drown your words out.
- As always, film in front of your shop name, logo, signage, anything so folks know who’s offering this great deal.
It’s beginning to look a lot like…
Posted in 5- Minute Fixes, Shopkeeping talk, tagged christmas, holidays, resale shopkeeping, social networking, success on November 27, 2018| Leave a Comment »
You’re not done decorating your resale, consignment, or thrift shop for the holidays until you
switch out your Facebook cover photo.
Sneaky subliminal message: It’s easy to park at my place, and Santa shops here so you should too.
It’s easy to do. Here’s some freebies. (more…)
Christmas Promo for Consignment & Resale: St. Nick!
Posted in Shopkeeping talk, tagged christmas, holidays, promotions on November 26, 2018| 1 Comment »
Jolly old St. Nicholas brings treats for shopkeepers
On December 6 (or December 5 or December 19, it’s complicated) is St. Nicholas’ birthday. This saint known for gift-giving morphed, along with his name in Dutch Sinterklaas, into, of course, Santa Claus.
So what does all this history, you may ask, have to do with selling resale merchandise?
Shoes.
Yup, that’s it. Traditionally, children put out their shoes to be filled with either coins/candy/small gifts or coal/twigs, depending on the child’s behavior that year.
So…
How’s about a shoe promo? Raise your best pairs on risers of assorted heights, sprinkle golden coins all around, and sign it
St. Nick filled folks’ shoes with coins on December 6. WE save you coins all year round with our FAB shoe selection!
Imagine golden coins/ tokens tossed throughout this display….
More about jolly old St. Nick on Wikipedia. More display/social media photo suggestions in The Big Book of Window Displays.
Shopping Resale for Christmas: The More the Merrier
Posted in Shopkeeping talk, tagged christmas, customers, Facebook, holidays, resale shopkeeping, selling on November 19, 2018| 2 Comments »
What do shoppers want when they’re Christmas-gift seeking?
Need more holiday selling ideas? Click the pic.
Selection. Abundant selection.
They aren’t sure what they want. Or what their loved ones will want. Sometimes, they’re even clueless as to what to look for.
That’s why resale consignment, and thrift shops need to pile it on this time of year. Your displays, your social media posts, your in-store signage needs to point to (more…)
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Auntie Kate The Resale Expert 