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Posts Tagged ‘christmas’

Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:

Every day, same time, have a Facebook live video of The Great Gift Unboxing!

And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.

Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog

Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.

Step Two:  Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!

Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!

Points:

  • Mix it up. Dollars off, percentage off, BOGO, earn an extra punch on thier Frequent Buyer Card, get a small gift with purchase.
  • Make sure the noise of unwrapping doesn’t drown your words out.
  • As always, film in front of your shop name, logo, signage, anything so folks know who’s offering this great deal.

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You’re not done decorating your resale, consignment, or thrift shop for the holidays until you

switch out your Facebook cover photo.

Santa's sleigh in the consignment shop parking lot.

Sneaky subliminal message: It’s easy to park at my place, and Santa shops here so you should too.

It’s easy to do. Here’s some freebies. (more…)

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Jolly old St. Nicholas brings treats for shopkeepers

On December 6 (or December 5 or December 19, it’s complicated) is St. Nicholas’ birthday. This saint known for gift-giving morphed, along with his name in Dutch Sinterklaas, into, of course, Santa Claus.

St. Nicholas Day is a fun opportunity to promote your resale shop
St. Nicholas Day, though not particularly observed in the US, can be a great hook on which to create a resale shop promotion.

So what does all this history, you may ask, have to do with selling resale merchandise?

Shoes.

Yup, that’s it.  Traditionally, children put out their shoes to be filled with either coins/candy/small gifts or coal/twigs,  depending on the child’s behavior that year.

So…

How’s about a shoe promo? Raise your best pairs on risers of assorted heights, sprinkle golden coins all around, and sign it

St. Nick filled folks’ shoes with coins on December 6. WE save you coins all year round with our FAB shoe selection!

Holiday shoe display for resale shops

Imagine golden coins/ tokens tossed throughout this display….

More about jolly old St. Nick on Wikipedia.  More display/social media photo suggestions in The Big Book of Window Displays.

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What do shoppers want when they’re Christmas-gift seeking?

Gathering gift ideas in your consignment shop

Need more holiday selling ideas? Click the pic.

Selection. Abundant selection.

They aren’t sure what they want. Or what their loved ones will want. Sometimes, they’re even clueless as to what to look for.

That’s why resale consignment, and thrift shops need to pile it on this time of year. Your displays, your social media posts, your in-store signage needs to point to (more…)

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So MANY choices for simple and effective (that means people will TALK about your windows and take selfies in front of them and bring their guests in just to see!) holiday windows that are easy and inexpensive, I have to divide the inspirational photos I have into three days!

Here in Part 3, we’re on my favorite window topic for Christmas and assorted holidays: Tis the Season! If you use a winter theme (yes, even if you’re in tropical climes) you amuse, you do not (more…)

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So MANY choices for simple and effective (that means people will TALK about your windows and take selfies in front of them and bring their guests in just to see!) holiday windows that are easy and inexpensive, I have to divide the inspirational photos I have into three days!

Today, let’s talk Santa Claus as holiday window decor.

How about Santa’s wardrobe on a clothesline? Don’t let Santa hang you out to dry, shop resale for the holidays. Or We’re Santa’s backyard. Or Santa gets ready for his run here (The illustration is a purchasable backdrop you can see here.) This could be an actual clothesline, or cut outs on your window glass.

Don't let Santa hang you out to dry

Of course Santa SHOPS here: alter the Santa Stop sign you can find locally, or make your own, oversized sign. Adding some suggestions below ifs fun, if you wish…

Santa shops resale of course!

If you have a talented window painter on tap, this template from Dover Publications could be wonderful… as an outline, or filled in with touches of red and green and a nice golden star!

Santa template for window painting, found by TGtbT.blo

 

Yesterday in Part 1 we focused on Christmas trees. And tomorrow we’ll be talking my favorite seasonal decor, so stay tuned!

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So MANY choices for simple and effective (that means people will TALK about your windows and take selfies in front of them and bring their guests in just to see!) holiday windows that are easy and inexpensive, I have to divide the inspirational photos I have into three days!

Today, let’s talk Christmas trees as holiday window decor.

A simple floor lamp provides the structure for a plastic hanger Christmas tree!  Add a few big balls, drape a strand of multi-colored lights and a star glued onto the lampshade. Keep the light in Christmas!

Plastic hanger tree for a consignment or resale shop, found by TGtbT.com

Another way to use hangers, especially perfect if you don’t want to waste floor space. This can hang flat against the window glass.


Perfect holiday decor for a consignment or dresale shop says TGtbT.blog

Another “flat” window display, especially good as used here for a tabletop display of home goods, accessories, or anything that looks good highlighted against a white tablecloth.

Paper cutouts are simple and basically FREE, a resale shop's favorite price, says Kate Holmes of TGTbT.com

Tomorrow and the next day, Santa windows and my absolute favorite (they will be yours too, just wait!) seasonal windows. Stay tuned…

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