What a great way to get your business out into the community! And to make the public aware that (more…)
Posts Tagged ‘Thrift’
How to present a store full of… well, LOTS of STUFF. Great question came into my mailbox! And it came another time too!
I have an odd question for you. Me and my assistant can’t seem to agree to people prefer a shop that’s neat and tidy or a Thrift Shop that is full and cluttered? Could you shed some light on the subject? –Kenneth Droneburg Seton Family Store, Manager, http://www.setoncenterinc.org
I think it depends
Too hot to shop.
How to get the register jingling when it’s too hot to shop?
How about holding a sizzling
Virtual Sidewalk Sale?
Pick about half a dozen great buys from your consignment or resale shop’s stock to feature each day of your promotion. Be sure to select items that will appeal to a variety of virtual shoppers.
Photograph them… together or separately. (Add your shop logo and contact info to the photo!)
Decide how your online fans, friends, followers can call dibs/ purchase these items. Post on every social media site that you can… including the front page of your web site and on your blog.
Post a new batch every day at your audience’s optimal time, being sure to leave time for those eager shoppers to get in to buy/ pick up that day!
Do this every day for as long as it works, or until your actual sidewalk sale, whichever comes first.
Bonus points for turning your swing shop into a “Virtual Sidewalk Sale” showcase… it’s fun and it’ll motivate those who DO come in to start following your social media.
Photo by Pockafwye via Flickr Creative Commons
I recently made the “acquaintance” of a great non-profit shopkeeper, Debbie Morrison, who runs three thrifts in Tennessee. She mentioned in passing a promotion her shop uses:
Mystery gift Thursday: Spend at least $10.00, get a free gift.
Her publicity for this free gift includes this lovely way to say “please no complaints over your free gift”:
“Free gifts are in a brown bag, no changes, if you can’t use it, please find someone who can.”
Since Serenity Thrift is a non-profit thrift operation, what to use for a mystery gift was a no-brainer. They’d received Avon products as a donation. Everyone can use a little Avon, right?
If your consignment or resale shop would like to use this idea, how about some purchased-for-resale accessories? What could YOU see your shop as using for this promotion? Comment below, and remember, you ARE allowed to put in a plug for your business!
We’ve talked before about consignment and resale shops working with various non-profit groups to help them with their fund-raising… and incidentally, helping YOUR business with your profile-raising.
The second consignment account I set up in my shop (the first being me, of course… where else would I get to be eternally #1?) was the charity my mother-in-law was so active in. Lee collected, prepped, and stored donations from her chapter until I picked it up and consigned it in the charity’s name.
Another one of my consignment accounts was a not-for-profit group I was active in. This charity never got a check from us… they always used up their credit outfitting women who had a need for interview and career clothing, after completing various courses designed to give them a hand up after difficult situations. Our program of consign/outfit won an international prize from the organization for innovation and results!
Here’s a neat summation of how a Junior League has dealt with the difficulties of one of their past fund-raising events, by partnering with a NFP consignment shop in a very specific, very profitable way.
Read the article in the Woman’s Exchange Consignor News.
One of the hardest items to display in your home goods/ furniture consignment or resale shop is bedspreads, heavy drapes, blankets. You want to hang them so people can see them… but they are way too heavy to use standard hangers, even if you double or triple a heavy-gauge drapery hanger.
Here’s an idea some volunteer came up with at a local thrift I visit. Yes, it’s bulky… but so are those bedspreads. I’m betting these PVC pipe hangers result in much-faster sell-thru for these home textiles… which is what we all want!
Here’s hoping there’s a handy-person in your life to make some of these for your shop!