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Posts Tagged ‘word of mouth’

Need a quick, inexpensive, community-minded holiday event in your shop?  How about

Cookies & Cans

Here’s how our local private museum publicizes (more…)

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Wow, look at these GREAT results, only 40 minutes into a shop’s live Facebook video!

40 minutes into a Facebook video

The shopkeeper wasn’t actually selling, as in “drop your email”… in fact, she wasn’t even mentioning prices of the goods she was selling, but rather showing us some really nice pieces.

I’m guessing she wanted  to spread the word 

(more…)

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Max Burns, Consignment Child, on his first day of school

Here’s Max, who basically grew up (at least so far LOL) in Revente, a Columbia SC consignment shop, on his first day of school. He’s adorable, yes, but tear your eyes from that smile and see what he’s holding:

A fill-in-the-blanks sign

designed to create via cell phone photo, both a family keepsake and a perfect social media plug for his school!

How could you use this idea (tip: it’s a blank form under the glass and glass markers to use to fill in the specifics)? I found the perfect outfit for ________? This ___’s gonna look great in my home? I scored the BEST deal on ______? 

Or maybe you like the

poke-your-head-through photo boards

which have been around since cameras were first invented? Here’s Rose Shapiro being Rosie the Riveter.

Imagine your shop name in the speech bubble

Revision 8-28-17: Oh dear, I forgot to include the photo that inspired this post! Here’s Kirsty Roefs of House of Consignment in Unadilla NY with their Back-to-School photo board! 

kirsty

What “mascot” could you use for your shop? I’m thinking sewing form if that’s part of your shop branding…

or even a tongue-in-cheek husband chair, labeled “Waitin’ at MyShop”….

 

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Kudos to Lina Beth in Ocala FL for saying a nice goodbye to her customers… and for

reinforcing the name of her shop

at the same time with this lovely sign above the shop door. THANK YOU FOR SHOPPING AT LINA BETH

Such a simple way to get your shop name out there while saying goodbye and thanking shoppers. She’s not taking a chance that her fans will have to say to their friends “oh you know, that nice shop down over there, it’s Linda’s or Beth Ann’s or some name like that?

Notice that the shop reinforces its name in the signage seen as customers leave the shop.

See more brilliant ideas from shops that have received a Kate’s Kudos.

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Yummy baked risotto.

Yummy baked risotto. It ain’t traditional, but it’s quick and easy and infinitely variable.

Traditional risotto calls for standing at the stove stirring for at least half an hour.

Which is the last thing (more…)

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Kudos to Goodwill from TGtbT.comWhat a great way to get your business out into the community! And to make the public aware that vintage items are gladly accepted.

This idea, of offering vintage fashion shows to groups in your community, is not for every shop, but for some? How great! (Tip: Too elaborate for you? How about adding a vintage outfit or two to your “regular” fashion show?)

Thanks to Goodwill of Washington for this twist on fashion shows and this fun way to get shop image into word-of-mouth.

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UnMarketing asked a question on Facebook:

Name a brand that you used to love/hate and now feel the opposite. What happened to change it?

Very astute question, because it forces us into customers’ shoes and helps us examine what builds or destroys satisfaction. Here’s two retailer brand mentions that could apply to our industry: (more…)

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