Posts Tagged ‘word of mouth’

Vernalagnia: A romantic mood brought on by Spring. Infect your shoppers.

Some ideas from the treasury of inspiration (more…)

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Asking your community to #shoplocal is not enough. You need to show them What’s in It for Me?

Tell them WHY shopping local is good for THEM, says TGtbT.com

They don’t care that you’re the “lifeblood of our community”. They’re looking for the why’s, the how-come’s, what they will get out of shopping local.

Why are you asking your community to #shoplocal? Here’s a dozen reasons, designed to (more…)

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The "original" gimme cap, in a frightening presentation. Gimmee caps are some of the most noticeable promotional products there are. You see this guy, you’re reminded of John Deere products.You might even (more…)

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Yup, that’s Hashtag the Heck Out of It with a pound sign.

TGtbT suggests you hastag the heck out of every day!Why not make your followers want to search you out on social media #everysingleday with a themed hashtag to go with each day of the week? Highlight one piece of merchandise, one outfit, one room setup.


#markdownmonday: Choose one, preferably ultra-popular, (more…)

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Need a quick, inexpensive, community-minded holiday event in your shop?  How about

Cookies & Cans

Here’s how our local private museum publicizes (more…)

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Wow, look at these GREAT results, only 40 minutes into a shop’s live Facebook video!

40 minutes into a Facebook video

The shopkeeper wasn’t actually selling, as in “drop your email”… in fact, she wasn’t even mentioning prices of the goods she was selling, but rather showing us some really nice pieces.

I’m guessing she wanted  to spread the word 


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Max Burns, Consignment Child, on his first day of school

Here’s Max, who basically grew up (at least so far LOL) in Revente, a Columbia SC consignment shop, on his first day of school. He’s adorable, yes, but tear your eyes from that smile and see what he’s holding:

A fill-in-the-blanks sign

designed to create via cell phone photo, both a family keepsake and a perfect social media plug for his school!

How could you use this idea (tip: it’s a blank form under the glass and glass markers to use to fill in the specifics)? I found the perfect outfit for ________? This ___’s gonna look great in my home? I scored the BEST deal on ______? 

Or maybe you like the

poke-your-head-through photo boards

which have been around since cameras were first invented? Here’s Rose Shapiro being Rosie the Riveter.

Imagine your shop name in the speech bubble

Revision 8-28-17: Oh dear, I forgot to include the photo that inspired this post! Here’s Kirsty Roefs of House of Consignment in Unadilla NY with their Back-to-School photo board! 


What “mascot” could you use for your shop? I’m thinking sewing form if that’s part of your shop branding…

or even a tongue-in-cheek husband chair, labeled “Waitin’ at MyShop”….


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