Feeds:
Posts
Comments

Posts Tagged ‘resale shopkeeping’

A follower asked me, recently, when she should start planning her seasonal promotional events.

I told her ASAP.

The more lead time, the better. Why?

  • You can try out your handouts, social media posts, etc, on many friends. Do they get what you’re saying?
  • Do they get excited about it? Does it appeal to your target market?
  • And are those friends proofreading for you too?
  • You can source supplies, decorations, props, even catering for the most advantageous deals.

 resales best promotions

And best of all: you can DEVELOP unexpected events if you always keep an eye open for opportunities that come your way.

Here’s an example: Stillgoode Consignments in Spring TX is currently running an online estate auction.

So what? Well, they have almost 100 angel figurines of all sorts up for grabs. Now, if you happen to be in Houston, and happen to be free on this coming Saturday to pick them up, you could have a variety of little angels for a bargain price.

A host of angels currently up for adoption

A host of angels currently up for adoption

So what? Well, with these in hand, you could plan an event you hadn’t really planned for, for Thanksgiving through Christmas:
“Donate a minimum of $10 to [name your charity} and choose your own personal angel... because you ARE one!” or maybe
“Every purchase over $100 gets a free angel!” or maybe
“Buy $50 or more at MyShop, pick an angel, turn it upside down, and discover your discount: 5, 10, even 15% off your purchase!”*

Is this a fun, word-of-mouth-worthy event? Perfect for media attention too? And selfies for social media? You even have built-in refreshment suggestions: angel food cake, ambrosia punch. And if you run this event for a period of time, you’ll even, I am sure, get customers donating additional angel figurines to the Host of Angels.

Remember, everyone needs to be a winner. Open that link to read possibly the most important customer-service post on my entire blog.

Does the planning, timing and execution of an event hold you back? Afraid of the cost vs return ratio? Can’t think of a theme? We’ve got the answers in Resale’s BEST Promotions. Get yours today. 

Read Full Post »

How many of your customers have mothers? Are mothers? Have people on their lives who are like mothers to them?

Changes are, 100%.

But heck, even if your stats are, say, only 86% have/are/love mothers….

that’s a whole lotta folks needing Mother’s Day Gifts Inspirations.

2018: Mother’s Day spending to reach $23.1 billion. According to NRF’s annual survey, 86 percent of Americans will celebrate Mother’s Day this year and spend an average of $180 per person.National Retail Federation

So let’s look at (more…)

Read Full Post »

Have you stalled on your way to success?
Wish you could feel the wind in your hair again?

Want to develop an instinct for pricing or use TGtbT’s SPAN Plan for arranging your sales floor for maximum income? Maybe you could use 9 “Million Dollar” Ideas and a library full of  industry-specific down-to-earth advice?

If your shop seems to be in neutral, get back on the Road to Success with our Publications for the Professional Resaler.
Stay on the Rad to Success with TGtbT.com's Publications for the Professional Resaler

Read Full Post »

There’s nothing to fear about customer complaints in your shop. In fact, if you approach them as 

(more…)

Read Full Post »

“Do you work here?”

Do you and your crew get this question a lot? Could it be because

(more…)

Read Full Post »

A shopkeeper with four years under her belt was upset that people STILL said to her,

How long you been here, and how come I never heard of you?

Turn a frustrated customer into a brand ambassador for your consignment or resale shopShe felt that they were being belligerent, but I’m guessing they were just (more…)

Read Full Post »

How’d you like every single residence in a targeted area of your community to get your flier in their mailbox? Without your having to sort for bulk mail (oh the horror!), know their adresses or even their names? Yes, it can be done, for way less than you think.

Such is the beauty of Every Door Direct Mail, a service offered by the United States Postal Service.

EDDM map with stats from the USPSTake a look at the postal routes in your shop’s market area. This is fascinating even if you decide not to use EDDM. You can see census data for each route: age range, number of people in the household, average income… and of course, how much it would cost to use EDDM.

For example as in my graphic, it would cost one more time, my legacy shop in Columbus OH, 18 cents each to reach all the 730 addresses in the nearby neighborhood which has an average household income of well over $100,000.

Definitely worth investigating.

Read Full Post »

Older Posts »

%d bloggers like this: