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Posts Tagged ‘merchandising’

What is branding? It’s “a consistent message aimed at consumers’ emotions” and: “There can be no branding without differentiation, which is the ability to persuade consumers that your [shop] differs from the rest,” according to Entrepreneur magazine.

If that sounds good to you, create a visual and verbal message that makes your shop stand out from local resale stores and even from online options. Design an ambiance that persuades shoppers that yours is the best place to shop.

Perhaps you remember the Earthy Elegant (more…)

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Racks getting full? Can’t squeeze another thing on them?

Here’s my favorite solution.

Go vertical.

That’s right: hang (more…)

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In between seasons, your shop can look a little, well, empty. And we can’t have THAT. After all, you don’t want customers asking

“Are you going out of business?”

One solution is to remove racks from the sales floor, but that’s a pain and where will you store them and anyway (more…)

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What do you think of when you think “aisles”?

Definition: A passage between shelves of goods. A longitudinal division of an interior area. A long narrow gap that people can walk along. “There is no sitting allowed in the aisle.”

In other words, some pretty (more…)

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Resale, consignment, thrift jeans: Better by FAR!!!!It was bad enough when women’s jeans were sized in junior or missy sizes.

But adding the waist measurement, as they did a few years back? Madness.

Not to mention (more…)

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3 reasons YOU need a swing shop:

1- You can focus attention on specific categories or styles to keep them moving

2- A swing shop keeps 

(more…)

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One of the most fun parts of NARTS Conference is always the Resale Bus Tour, where we descend en masse at willing NARTS member shops, poking into back rooms, eating cupcakes, asking questions and shopping!

Come sit on my shoulder while

(more…)

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