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Posts Tagged ‘consignors’

If you started off on the wrong foot, if you’ve gone off on the wrong fork in the road, if you’ve been barking up the wrong tree, how are you going to get back on your business back on track and

how can you have your customers, your clients, your suppliers, your donors behind you, rooting for that change?

Now, there are different reasons why you might want to make a significant change in your consignment, resale or thrift shop. The first of course, is you misjudged your market somehow. The second one is that the market actually changed on you. You may have opened six months ago, you may have opened six years ago or 16 years ago, but your market somehow has changed. So you’re going to have to make a change in the way you run your business. And the third reason that you might want to be looking at changing is because you yourself have changed.

So let’s talk about change, why you need to do it, how are you going to do it, and how you’re going to get everybody on your side when you do it.

Making changes in your resale shop

 

Now, the first: misjudging your market. That’s easy to do. What actually (more…)

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A shopkeeper asks:

“Can you tell me how to figure out how much it costs to accept a single item?”

Auntie Kate answers:

This figure is not easy to pinpoint exactly, but we can get a rough number in two steps:

1- Your daily overhead, divided by the amount of time spent per item (obviously, an average). That’s the FIXED COST. Do not include expenses directly related to employees at this point. If you have only one person working, use the full amount of the time segment; otherwise, divide the daily overhead by the number of staff normally present.

2- PLUS how much the person (more…)

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Igibberish tried, really hard, to listen to a live webinar today. But I couldn’t. About the time he said “native app”, I decided

he was talking to his navel.

Not to me.

Honestly, webinars (and live videos and blog posts and even bag-stuffers, for heaven’s sake) exist to communicate… and if your audience has to stop listening to process

WTF you’re talking about

chances are they will tune out , exit the video, unsubscribe or worse.

So yeh, you and me, having a little chat over coffee, can talk (more…)

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How’d you like every single residence in a targeted area of your community to get your flier in their mailbox? Without your having to sort for bulk mail (oh the horror!), know their adresses or even their names? Yes, it can be done, for way less than you think.

Such is the beauty of Every Door Direct Mail, a service offered by the United States Postal Service.

EDDM map with stats from the USPSTake a look at the postal routes in your shop’s market area. This is fascinating even if you decide not to use EDDM. You can see census data for each route: age range, number of people in the household, average income… and of course, how much it would cost to use EDDM.

For example as in my graphic, it would cost one more time, my legacy shop in Columbus OH, 18 cents each to reach all the 730 addresses in the nearby neighborhood which has an average household income of well over $100,000.

Definitely worth investigating.

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We were talking, over on social media, about creating some sort of client gift that would initiate incoming, and keep incoming coming in season after season.

Ideas ranged from creating labels to be carefully stuck to purchased blank size rings like these examples from House Of Consignment and Your Best Friend’s Closet to full-on “Closet Kits” (be sure to click over to read this!), this is an idea any womenswear consignment or resale shop could easily use. And if you run a nonprofit thrift shop? These would make terrific giveaways/ swag bag inserts for any classy fund raising event of your NGO.

As one shopkeeper, Marianne Evans of Your Best Friend’s Closet says:

Ladies, these are amazing for so many reasons! First the consignors now have an easy way to sort their items, either seasonally or style-wise. So instead of putting it back in their closet they put it to the side of the marker. Second it has your name in their closet everyday all the time so they are thinking about you. And lastly consigners think I am an absolute genius to have and I quote, thought of everything!

 

Get your shop name into potential consignment clients' closets!

Get your shop name into potential consignment clients’ closets!

Another choice could be the printed door-hanger. Readily available and easily designed online, these heavy-weight, glossy-coated handouts are quick to create.

Get your shop name into their closet

Designed to hang on a doorknob, these hang on most closet rods as well!

Like Dwight’s Closet Kit, you can include your yearly schedule along with, of course, all your contact info and a handful of tips on how to make the most money with your consignments.

Door-hangers are available at gotprint.com which is where I grabbed the photo (and which offers to mail you a sample kit so you can choose paper, etc), Vistaprint, Nextdayfliers, and just about any printing service. Goimprints , especially, has a wide variety of shapes to choose from.

You can even print your own doorhangers with stock from Avery if you’d like to dabble before plunging; the Avery forms have a tear-away portion which would be fun to use as a raffle drawing entry, a discount useable when they bring in their early-season consignment, or something you think up yourself!

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When do you all stop taking Christmas décor in?

Joyful no more, holiday merchandise on December 26. 

Holiday-specific consignment goods for sure have a drop-dead date… and it’s for sure, the day AFTER whatever holiday. So should you stop taking Christmas-related items in… on December 1? December 5?  October 25 (if your consignment period is 60 days) or September 25, if it’s 90 days?

After all, the MOST (more…)

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A shopkeeper asks:

Is there a polite way to tell our consignors or sellers that their clothes or decor items are out of date? It seems so rude and blunt.

Auntie Kate answers:

First, you have to delete (more…)

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