A while back, I got an email from a resale shop that intrigued me. It read:
Stuff a Bag!
10 for $25
Bring a bag,
choose 10 select items and pay only
that’s $2.50 an item
blouses, tops, sweaters, cardigans, pants, shoes
(must choose at least 5 items to receive this price)
(anything less will be at regular sale price)
Notice what she’s doing? Making a “bag sale”… that type of sale that really pulls in the bargain-hunters… but actually limiting the deal to 10 items at $2.50 each. That’s better, for your bottom line, than 14 or 18 or 22 items for $25, isn’t it? But it sounds just as tempting to your audience.
With this structure, there’s no deciding what size of bag to give them. They bring their own (which is actually the only part of this “bag” sale that has anything to do with “bag sale”.) And no “your bag is too stuffed” or “It is not!” discussions. Or “roll it up tighter, honey” or “I only want these 3 items, not a whole bagful.”
I think this is a brilliant way to have a clearance of “10 items for $25”, or having a $2.50 rack. Much more eye-catching and fun-sounding. Heck, you don’t even have to pay for bags!
Could you use some fresh clearance/ sale ideas in your shop? Check out Bag Sale$, Dollar Rack$ & BOGO Deal$, a Too Good to be Threw Product for the Professional Resaler.
Thanks to Full Figure Fashions for this idea.
PS The reason I’m posting this idea today? I browsed through a sidewalk rack at a consignment shop this afternoon, where the tags had ALL the prices completely blacked out. When I went inside, I had to ask whether the stuff on that rack was free. She snorted and said “there’s a sign on either end of the rack”… but she didn’t get up off her stool to see what my problem was. As I left, I saw that yes, indeed there were 2 3-inch-by-3-inch signs taped on the rack… facing the wall, not the customers.
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