Here’s a clever broadcast email “postcard”. (I’m a past patio cushion customer of this company.) This one takes advantage of the upcoming Halloween holiday, but I’m bettin’ you could (more…)
Archive for October, 2008
A Treat for Resale and Consignment Shopkeepers
Posted in Shopkeeping talk on October 16, 2008| 1 Comment »
Not doing anything different.
Posted in Shopkeeping talk on October 14, 2008| 2 Comments »
With resale shops, consignment stores, and even the major thrifts all over the news nowadays as reporters try to address the changing retail landscape*, is this any time to remark, as a shopkeeper did at Too Good to be Threw, that We’re not doing well…I don’t know why, I mean, after all, we’re not doing anything different than last year or the year before.
Wouldn’t that, perhaps, be the problem? Shoppers are not shopping in the same places, in the same quantities, and even for the same reasons they were 12 months ago. Their values, outlook, and wants have changed. So if you keep on doing what you’ve always done, you’re trying to sell as if it were 2007, or 2004, or 1998.
If we insist on “current styles only” in our secondhand shops, shouldn’t our operational focus be up-to-date as well?
Wendy Sam is cheap. Way cheap.
Posted in Shopkeeping talk on October 13, 2008| 4 Comments »
Always meant to read the world’s first consignment shop mystery, but never got around to ordering it? Now you can read The Picker Who Perished: A Too Good to be Threw Consignment Shop Mystery, free, on-line. It’s right here. And you know free is your favorite price.
The police ruled (more…)
Take a news story about libraries, and see where it takes your resale shop…
Posted in Shopkeeping talk on October 12, 2008| 1 Comment »
Recently, there have been a lot of articles about how public libraries are much busier places than in times past.
The main message is that in tough economic times, people look for free ways to entertain themselves and their families, so they are using, and perhaps re-acquainting themselves, with their libraries.
How could we use this social evolution to
- Build our businesses
- Grow our customer base
- Refine our shop’s image in the community
And how can we use this news to make what WE do news-worthy, so the media (more…)
Scarecrows and Consignment: Match Made in Marketing!
Posted in Shopkeeping talk on October 9, 2008|
Is your town having a Scarecrow Festival? If so, have you let people know that outfits for their scarecrows can be had for the gleanings of their fields (for those still close enough to farms to understand it) or for the straw in a scarecrow’s head…
Think of all the battered hats, tired gloves, bandannas, overalls and worn flannel shirts you can get rid of! My goodness, if not for (more…)
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