Today’s consignment/ resale inspirational moment
brought to you by an allied industry, the antique-store folks. They have some of the same problems we have… and a statement that makes a lot of sense to those folks musing about that “the consignment store feel” on Sharing recently:
Let’s look at the art of displaying antique & vintage items. It’s not easy – for one, you usually only have one of every item to display. Then there’s the fact that you often can’t plan too far in advance as to what the display will contain, because you can’t just order it from a showroom – you have to meticulously search out every product you sell. And then you have to combine things in a way that makes them all look better, fit a theme or tell a story, and appeal to shoppers. On the plus side, no one else is EVER going to have these products and display them as you will. The most successful dealers display vintage items in vignettes and groupings that make them look stylish and relevant to decor trends. No longer do customers want to see a ‘granny’s attic’ look when they walk into antique stores – they want to see ideas that will help them integrate antiques into modern homes and lifestyles. —The Deco Diva
So how about it, does YOUR shop help its customers gain ideas on how to integrate [whatever your sell] into their lives? After all, isn’t that why we all love Anthropologie? Does your shop SIZZLE?

