August 25 marks the 70th anniversary of The Wizard of Oz. What a fun mini-promotional event this could be! Let’s see, depending on your merchandise, your market, and your aims, you could:
* Have a look-alike contest for your customers (think of all the great photos you could post in your shop blog), or simply invite your mailing list people in to see your staff dressed as the “cast and characters”…
* Have a special on all red shoes… free magic wand? (I found terrific ones at the dollar store)
* Ad/ flyer: Got a brain? Shop Resale. Got a heart for the planet? Buy Resale. Got courage? Find your own style with Resale.
* How about an Emerald City Final Clearance Rack? To-To’s Terrific Bargains? The Munchkins’ Special Offer?
* And of COURSE, if you sell home decor/furnishings: There’s no place like home!
Need the brain-power to plan a promotion step-by-step? Got the courage to Promote with Pizzazz? Have the courage to use some of the 229 Promotional Events for Resale & Consignment Shops!
(P.S. If you have a gruesome sense of humor, see this.)

