It pays to read closely everything reporters write in a newspaper article, bloggers blather on about, even what you might overhear at the grocery or a party. Here’s one that inspired me:
Shoppers who’d be embarrassed to be seen in a resale store should take a look.
This reporter was genuinely complimentary about the shop she was writing about. But her statement does address the concerns of her readers as she sees them. So it behooves us, as consignment or resale shopkeepers, to take this concern…
and use it as an advertising approach.
So the concern expressed in Shoppers who’d be embarrassed to be seen in a resale store should take a look can inspire a headline, an email subject line, a blog entry lead-in, even a Twitter message that ti=urns that consumer worry into a motivation:
Would you be embarrassed if a friend saw your credit card bill from over-shopping?
Ashamed of the landfill you’ve made all by yourself with past fashion mis-steps?
What would your mother say if she could see all the stuff you own with the tags still on?
Now, admittedly, negative heads are tricky to use and need to be followed by positive and WIIFM solutions in the body of your ad. But listening to others can give you some
Auntie Kate The Resale Expert 
Headline:
How Much Money Have You Saved Lately?
🙂
Very valid point, Linda, thank you.
Now what motivating, business-generating ad heads, email subject lines, Twitters would you create out of these observations?
Kate,
I’m stereotyping, but the people with money often brag to one another about their bargains from resale shops and how much they saved!
Many of these women know they can afford anything they want. They are just smart and like to save.
Resale shopping is exactly why they have money, unlike some of their “embarrassed”, high credit card debt friends!
Linda