Auntie Kate The Resale Expert

See yesterday’s post about how Santa is a recycler.

Two more ways to build your shop’s traffic right after Christmas:

Idea #1: Start, right now, broadcasting invitations to an early-January event in your shop, something for folks to look forward to. An event that could also, by the way, kick off your winter clearance sale.

Idea #2: You know about Bad Santa parties, where everyone brings and swaps “ugly” gifts, right? Well, how about a Bad Santa Deposit Day: Anything that you got, that you really wish you hadn’t, gets donated into a charity’s consignment account in your shop, the proceeds to go to that charity. Take everything, even if it doesn’t “suit” your clitentele, and donate what you can’t sell to a neighboring non-profit thrift shop, as long as it’s salable to SOMEone!

Here’s to a healthy start to 2011!