These are actual rocket scientists. Notice that they do not look like typical resale shopkeepers.
Think resale retailing is complicated? Nope.
It’s as simple as AIDA.
First, get her attention through advertising and the look of your exterior.
Second, arouse her interest. Tell her what you’re going to do for her.
Then, appeal to her desires. Everyone searches for betterment. Can you appeal to her wish for more status, greater sexual enhancement, or improvement upon nature?
And the fourth step in merchandising is action: get your customer to take it, by purchasing. That means you have to close the sale by actually asking her to buy it, and making it easy for her to do so.
Try keeping those four points, commonly referred to as AIDA, in mind as you do everything from cleaning the front door glass to planning your next event.
If whatever you’re thinking of doing lacks a little in the AIDA department, get out those slide rules and rethink your design… before your resale rocket fizzles!
More on AIDA as a sales tool. More on using AIDA when you write…a flier, your blog, an ad, even those FB/Twitter entries.
Auntie Kate The Resale Expert 
Thanks Jenni: Think of your “closing line” as the next step in helping her…
“So are you going to wear this for a special occasion?/ with black or brown pants?”
“What kind of earrings were you thinking of with this?”
“I’m glad to see this [whatever] is going to a good home…”
“I just knew that this was the whatever for you”
“Good choice, and so versatile… you’ll be able to dress it up with whatever, or wear it casually with some other whatever”
“Have you got some strappy sandals/ thigh-high boots…they’d really play up this outfit…”
Basically, what you’re doing is REINFORCING her wise decision…while making the assumption that it’s going home with her.
Ugh. Action.
Closing the sale is so tough sometimes. My favorite line is, “so is this the one?” or sometimes, in a conspiratorial half-whisper with a smile, “should we ring it up?”
I don’t like to be pushy so I try to give shoppers their space but if you don’t get out there and chat, how can you close the sale? Another tactic I use to get myself out from behind the desk is dusting. I like to find a horizontal surface somewhere just past my target shoppers and comment on the dusting as I pass. Everyone hates to dust and it usually starts some chatter.
I need to search your past blogs for more closing lines since I could use some variety in my schtick.