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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

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Making consignment, resale, thrift customers feel even MORE special.

February 22, 2011 by Auntie Kate of Too Good to be Threw

Justin Tyme brings great new arrivals to youJustin Tyme. Your new secret agent… (Or, if you’d rather? Justine Thyme.)

Turn your broadcast email into a “for-members-only” secret spot by suggesting one delectable piece of merchandise, once a week, to those who sign up for your Justin Tyme club.

Justine Thyme Club for special consignment shop customersAll you need:

  • Your phone and 5 minutes to get a good photo.
  • A pre-set email format with a character to represent your club’s mascot (find some free graphics like these at http://www.clker.com )
  • To add text to the photo use your favorite app for free…quick and easy
  • And someone to answer the phone/ respond to emails!

These emails can be in addition to those you send out to everyone. Most of the graphical email providers, such as Constant Contact, allow you to maintain separate listings so you can send an email to a single segment. Of course, you COULD send a weekly Justine Thyme Find to all, but

if you promote exclusivity, people will value your messages more.

Add a few goodies to your JT Club, such as birthday savings, preview parties for your seasonal clearance sales, and gifts with purchase every so often…and you’re on your way to cultivating some seriously very enthusiastic fans!

Got something unusual on consignment? Get Justine to say a few words...

Got something unusual on consignment? Have Justine add a few words…

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Posted in Shopkeeping talk | Tagged advertising, email, perceived value | 2 Comments

2 Responses

  1. on September 16, 2011 at 12:47 pm Unknown's avatar 5 Minute Fix: Getting the most out broadcast emails « Auntie Kate The Resale Expert

    […] Making your readers feel special. […]


  2. on February 22, 2011 at 11:32 am Jenni's avatar Jenni

    okay, I just want the green sofa. Lol.



Comments are closed.

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