• New here?
  • Resources
  • Ask Kate
  • Shop for Info

Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

Feeds:
Posts
Comments
« Afraid of blogs? Here’s a little tip.
Aw, come on. Help me out here. »

Talking to your consignors.

July 20, 2011 by Auntie Kate of Too Good to be Threw

Sending a consignor tips newsletter binds your clients more tightly to your consignment shopBest un-observed tip in the manual: do a “check letter.” Do you? This is a communication specific to consignors/ suppliers that tells them

what you want suppliers to know now.

Things like what you need, what’s going on, “hot sellers” and the like. It can be enclosed with consignor checks, handed out when they come to pick up money, or given to them when they come in to consign, sell, or donate goods. Best choice: all of the above!

An example? Here’s the consignor tips letter enclosed with their monthly check that I wrote for a non-profit consignment/ thrift shop I used to volunteer at. Notice it contains

  • changeable information (next month’s consignment dates), 
  • static information (when consignors can reclaim their items, for example)
  • and most importantly, how they can use the wonderful things they can buy at the store, thus covering the “buy this” message and answering the unspoken WIIFM at the same time.

Click here to see the sample consignor letter: conltrmay2011

If you’re a BOR: make a version that is handed out with their payout. If you run a charitable, donation-only NFP: ditto, to be handed out… and mailed, once a season perhaps, to your recorded “big” donors.

Sure, you could use Facebook or a broadcast email for this if you think they’ll see it and read it and remember it tomorrow. But nothin’ says lovin’ like an honest-to-goodness letter in the mail.

So, do YOU do a consignor letter? Why or why not? How often do you rewrite it to present up-to-the-minute information that will help them and help your shop?

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print
  • More
  • Click to share on Pinterest (Opens in new window) Pinterest
Like Loading...

Related

Posted in Shopkeeping talk | Tagged advertising, consignment, success | 1 Comment

One Response

  1. on April 9, 2013 at 10:25 am Unknown's avatar Deja Vuesday: Time for your seasonal CHANGE! | Auntie Kate The Resale Expert

    […] What am I talking about? Read all about it here. […]



Comments are closed.

  • The Blog of

    Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers

    Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers

  • Being a shopkeeper's time- consuming. Get each new post in your mailbox the minute it appears. It's like a "New Arrivals" rack in your store...so you don't have to comb the racks. Unsubscribe anytime but I'm guessing you won't.

    Join 2,063 other subscribers
  • Let’s be Social

    • View 2Good2BThrew’s profile on Facebook
    • View 2Good2BThrew’s profile on Twitter
    • View 2good2bthrew’s profile on Pinterest
  • Meet Kate

    Kate helps resale, consignment, and thrift shops prosper.
  • What Kate said about:

  • When Kate said it:

  • Read more about:

    accepting accessories advertising blogging buy-outright christmas competition consignment consignors customers daily operations display email employees Facebook Halloween holidays home decor HowToConsign.com learn a lot markdowns merchandising NARTS Conference perceived value Products for the Professional Resaler profit promotions resale shopkeeping sea of sameness selling shop local small business social networking starting a consignment shop success thought for the day Thrift Twitter web word of mouth
  • Most Popular Posts

    • Create a New Year's gift to clients that's a business booster too!
    • Consignment, resale & thrift info
    • Resale store layout don't's
    • Profitable New Year to all my consignment, resale & thrift friends
    • New Ideas for your New Year: What If?
    • New Year's Eve for consignment, resale & thrift shopkeepers

Blog at WordPress.com.

WPThemes.


  • Reblog
  • Subscribe Subscribed
    • Auntie Kate The Resale Expert
    • Join 2,063 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Auntie Kate The Resale Expert
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • View post in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    %d