You’re sick-and-tired of looking at it.
Your customers didn’t want it.
Not even when you reduced it to the max.
You’re highly tempted to yank it off its hanger and stuff it in a big trash bag and give it to some charity… if you can find one which really needs it… if you’re not just burdening them with the effort (and guilt) of throwing it away.
Well, I’m here to tell you that there’s a much more useful and Earth-friendly way to use those sidewalk sale leftovers.
To lure skeptical, I-never-buy-used folks into your shop.
And once they’re in, why they are going to be amazed at how wonderful your shop is… and like magic, you’ve converted a skeptic into a fan. Which means more customers for you, more sales, and more recycling in your little corner of Mother Earth.
And how do you do that? You sort through those leftovers and pack them away for…. Halloween.
Don’t laugh.
Halloween is a GIFT to resale shops. It’s the one time of year when those yeck!used! people who would never consider coming into your shop… will. They need a costume. You need to have lots of bits and pieces that can become costumes. That draws traffic, which feeds word-of-mouth, which means dollars for you. Not from your costume rack (after all, a pair of cut-offs sold for a Daisy Mae costume for $2 will not make your fortune), but from luring, tempting and converting wonderfully-enthusiastic customers that you would never get in any other time of year.
Download Pakaways: More Freedom, More Profit from the Too Good to be Threw Products for the Professional Resaler. (Still not convinced this technique is a business-enhancer? Read this.)
Download How to Have a Frightfully Good Halloween too. If you want to have one!
Photo courtesy of Orin Zebest thru Flickr
Auntie Kate The Resale Expert 
[…] why Halloween is THE most important holiday on the resale calendar. Ignore or delay at your own peril! (Sounds of ghostly cackling, […]
Kate, I love your products – and, after the Resale Connect conversation about Halloween and then this article, I’m interested in the Halloween pdf. One small suggestion that would make things easier on my end: When you link to one of your products, could it go directly to that product listing instead of the page of all your products? It’s sometimes hard to scroll through and find what I’m looking for on there, leading me to the ever-more-common “I’ll do this later when I have time” syndrome. For those of us who never have enough time in the day for everything that needs to get done, every few minutes saved helps! 🙂 Just an idea!
Thanks, Melissa, for your kind words and your suggestion. When I link a specific Product, it does go to the specific Product description… it’s just that the Product will be one of three across on that page! To clarify: TGtbT.com/shop.htm is our complete store (well, we do have the $2.39 mini-Products listed on TGtbT.com/luncheonette.htm and the few remaining layout kits we offer at TGtbT.com/layouts.htm ), then all the TG Products have been divided into 3 segments, selected for their main appeal to shops who are BUILDING their business, shops who are focusing on GROWING and shops who strive to THRIVE.
As you can see, creating pages which have a single Product on them, so it’s front and center instead of left, center, or right, would be a monumental task… but I appreciate that a bit of scrolling is sometimes necessary and I appreciate the time it takes you and other customers to do that. Perhaps scrolling could be minimized if a desktop monitor was being used?