The childrenswear shop on the NARTS Bus Tour last month was especially attuned to gift items… about a third of their shop was gifts, games, and adorable little new merchandise. So, smart folks that they are, they offer quick and easy gift-wrapping

to encourage people to think of them as a gift-buying resource.

And they don’t leave their “Free Gift Wrap” message to chance:

it is the first thing you see behind their sales desk!

So, if you offer gift-wrapping, do you really smack ’em between the eyes with it?

BTW: I would have emblazoned at least the sample bags with my shop name. All that white space kinda hurts my marketing eyes. Never miss an opportunity to hit ’em over the head with who you are…