You’ve been meaning to do it for longer than you’d care to admit.

You can get started on a simple kit, then add to it when you have another bit of time. But for heaven’s sake, don’t get caught unprepared when the media discovers you… and don’t let another month go by without planning for some of this most-valuable attention for your business!

Some sites to get started with:

WikiHow
eHow
Impress, Educate, Exploit Written for another industry, but this explanation will fire up your creativity!

Does the very idea of talking to a reporter give you the chills? It shouldn’t! Reporters NEED stories to do their jobs. You’re helping them. Get the scoop as written by Sarah Deveau, once a resale shop owner and a PR expert who learned by doing
Grabbing Their Attention: How to Make the Media Love You

Getting on television and radio as a guest is the ultimate validation of your business and an incredible business- and reputation-booster which cannot be bought at any price. It can be done, however, for virtually free. A Too Good to be Threw Product for the Professional Resaler written by Sarah Deveau.
Grabbing Their Attention, a 7-page PDQ, just one of the TGtbT mini-Products, each just $2.39

(What’s a PDQ?)

So, how’s your press kit progressing?