Auntie Kate The Resale Expert

So, I’m looking for Thanksgiving ideas on the web.

Seems like Ocean Spray would be a good place to check. After all, didn’t they invent cranberries or something? My childhood Thanksgivings were replete with the canned shape, complete with corrugations, of Ocean Spray Cranberry Sauce. We even put left-over slices on our turkey sandwiches the next day.

But my oh my. Some marketing genius must have told them that talking about “Thanksgiving” would be limiting their market: That reminds me of the consignment shop which considers itself so haute it doesn’t mention “consignment” except on one single page of its site. Is consignment a term to be ashamed of? Will the thought of Thanksgiving in the same brain wave as cranberries like, “brand us in a way we do not care to be”?

So, does Ocean Spray know which side of its bread has butter? Or can they lead a horse to the bog but not make it drink?

Stay tuned… there will be a fun fun seasonal blog coming up any day now that you’ll want to share with your clientele… over on our consumer-oriented site, HowToConsign.com !