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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

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Why I Am Not Opening Your Email This Holiday Season

November 18, 2011 by Auntie Kate of Too Good to be Threw

How to get your consignment, resale, or thrift shop email openedJust like TV commercials, there’s an overload in email in boxes starting now as every merchant seeks to direct the dollars spent into their coffers. If you plan to send emails to your mailing list this holiday season, here’s some good advice on subject lines to get your message read rather than deleted.

The subject line, yes, is crucial. It must make the recipient willing to click on it and spend a few seconds being open to the message inside.

But it’s not just about the subject line, if you want results (AKA buyers) from your emails. Want to delve deeper? Here’s what I’ve posted here on Auntie Kate the Blog about

how to make your emails most effective.

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Posted in Shopkeeping talk | Tagged advertising, email, small business, web |

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