We viewed a lot of consignment, resale, and thrift videos in our USED ain’t seen nothin’ yet e-newsletter this week, and then a few days later, we reviewed the wonderful tips given to us by a generous and talented resale shopowner/video artist.
Now here’s an interview with a furniture consignment shop in tis second, newly-opened location. See if you can spot, using the tips you learned through our free e-newsletter,
what’s being done right here… and what you might, perhaps, change?
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Add your comments below… especially, of course, all of you who sell (or shop!) previously-loved home furnishings and know the unique challenges!
PS: Didn’t read your newsletter issues yet? Check your in-box… or maybe your spam filter… or, if you are not yet a subscriber (it’s free!), sign up on the Too Good to be Threw home page so you don’t miss a morsel of resale info from TGtbT!
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Auntie Kate The Resale Expert 
This is a good example of how NOT to do a store video. It lacks engagement, calls to actions, interviews a “prospective” customer instead of a “current and pleased” customer, way too long, lack of branding throughout the video, no address, phone number, website. I mean really, this video is mess!
Jody, thanks for commenting. Have you found an example of a good video introducing another shop? We’d all love to see more!
[…] Furniture Consignment […]
Kate, I’m not sure why it is harder for us to work with a large space. Maybe because we have a lot of floor space but very little wall space. And I think you lose some of the “Boutique” feel. But no matter how much space there is, you always fill it up! We sell clothing, home decor’ and furniture. We have about 12,000 square feet total. About 3,000 of it is warehouse. And it’s all full!
Thanks for your reply, Phase II. Wall space is all-important, isn’t it! I looked on your site for photos of your shop and only saw one. And my goodness, what a lot of staff– I should get you to write an article on management! Thanks for participating in Auntie Kate.
Hi Y’all! While waiting for the temps to warm and melt the freezing drizzle coating the roads I watched this vid. Honestly, I thought it was boring as heck. There seemed to be no ‘energy’ in the shop; and, no COLOR! Big, bright space and the vignettes were neat and orderly – but honestly, drab and boring as heck. They do nothing to help sell the furniture. What some cheap, COLORFUL, imaginative additions to the space could do! The interviews went on way too long. The answers were not short, nor ‘crisp’. Nooo humor or smiles. Didn’t even notice the dog. But agree. A lot of people are either allergic or just weird about dogs. Been there, done that haha. The customer at the end was good – but other than that there didn’t appear to be even many people in there. I’d have called up every person I knew to come in and ‘browse’ during the making of it.
Anyway, kudos to them for having a video. But they should remake one – after they spend some time, effort and imagination on fixing up the shop to make it way more inviting – and interesting – and colorful! Just my 2 cents. – Cynthia
Ditto on the dog. As an asthmatic, I don’t want to buy furniture a cat or dog might have napped on.
I liked her use of the phrase “fair” as it relates to pricing. That seems to attend to the concerns of would-be suppliers as well as customers.
The last segment with the woman customer is very strong. The visuals were appealing…And oh all that light!
The first thing I would do is get rid of the dog!! But that’s just me, I don’t like to shop with animals. Also, don’t care for the tags with 3 prices. They have a very lovely shop. It seems to be very organized and everything is displayed well. He’s right it is hard to work with a large space, but they have done an amazing job with their displaying their furniture.
I have to agree about having a dog in-store… like Irene, I am allergic to cats and dogs and cannot buy ANYthing with fabric… clothes or upholstered furniture… for fear of reaction.
I too, like Irene, focused on the last bit, the customer testimonial, as the strongest part of the video. Also my ears perked up on the “fair” and the “firm”. Love the vignettes as shown.
Phase II, tell us WHY it’s hard to work with a lot of space. Wouldn’t it be a blessing?