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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

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Pushing their WANT button

January 26, 2012 by Auntie Kate of Too Good to be Threw

Let’s face it. If all consignment, resale, thrift shops looked like this:

Or this

or this:

.

 no one would ever get their WANT button pushed.

So why not, instead, present merchandise in a way that makes them think

I WANT that, I MUST HAVE that!

.

.

 

 

Got some easy, quick ways to push your customers’ WANT buttons? Add it by commenting below.

 

 

 

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Posted in Shopkeeping talk | Tagged display, selling | 5 Comments

5 Responses

  1. on January 27, 2012 at 10:28 am Laurel's avatar Laurel

    So true so true Kate!!! After looking at your pictures….. I WANT that red leather sofa!!!!!!


  2. on January 26, 2012 at 2:50 pm Consignment Pal Resale Directory's avatar Consignment Pal Resale Directory

    Staging at high-end retail chains, i.e. Victoria’s Secret and Restoration Hardware reaps big $$$$. The payoff can also be big for consignment, resale, thrift shops! Way to go Kate!


    • on January 26, 2012 at 4:42 pm Auntie Kate of Too Good to be Threw's avatar Auntie Kate

      I always recommend that home goods stores visit Home Goods the chain, if there’s one near them. They do an excellent job of merchandising the bits and pieces, and are a great place to watch for when to change seasons/ focus.


  3. on January 26, 2012 at 1:17 pm Jenni Gardiner Schwarzkopf's avatar Jenni Gardiner Schwarzkopf

    Even with furniture you can organize:
    ~ by color (color of wood, color of glass, color of fabric)
    ~ by function (all vases grouped together or by vignettes)
    ~ by size (small decor items on shelves, clearing surfaces and rounding up leftover items)

    If you don’t have a good way to display it, don’t take it
    instead, go visit all the shops you can until you find a solution you can adapt for your shop. If you can’t get away, take a virtual tour of web sites and look at all the pictures.

    If you don’t want to clean it, don’t take it
    A good consignor trained once to bring only clean items will reward you for years to come with great items that are show room ready and each person she refers will most likely have been prepped by her to do the same. Word of mouth means a lot, not just to buyers but also to consignors. They will respect you for keeping the quality high.

    No febreeze here either ~ if we are watching the new arrivals for smells and dusting and polishing, the store always smells nice. I’m allergic to febreeze so it’s a real irritation to me anyway. But also, as a shopper, I don’t trust clothing stores that use it. I wonder what they are covering up?


  4. on January 26, 2012 at 10:05 am Diane Bohmiller's avatar Diane Bohmiller

    As I said before, you must clean every item in one way or another, organize by size and then by color! Not only does it need to be eye candy, but it must smell & look good, and most of all be easy to see, and find. My motto… Iron, alcohol, and liquid gold is a shop keepers necessity! Many people say febreeze or fabric softner…. my clientelle says no…. Natural Smell is important so they don’t feel like anything has been covered up!



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