Auntie Kate The Resale Expert

Here’s an interesting thought I read recently:

long term customers often forget why they chose you over the competition in the first place.

In a blog post about the “hidden” benefits of running a customer survey (which is full of good thoughts; read it all) this single thought,

long term customers often forget why they chose you over the competition in the first place

really hits home. I love being asked What do you think about (our menu, our music, our store layout, our prices)? a question I almost never hear.

Maybe, if I was asked, I’d tell them that I really miss the meat loaf they used to serve. And maybe that would help them thrive, and more importantly, I’d remember why I choose that restaurant more than any other. Because, when I first started going there, I got the feeling they cared.

And by being asked one real question, even years later, I’d remember.

I really like that restaurant, and the pasta primavera is so delightful, I really hardly miss the meatloaf. And the people there really care. Just that one question. And maybe someday, they’ll put the meatloaf back on the menu. Maybe they’ll even call me to tell me my suggestion helped them.

Or name it Meatloaf a la Kate.

So: in addition to all sorts of reasons to run a customer survey, that’s the one we most overlook. To show that we, as shopkeepers, care about our customers and their perceptions of our shops.

Oh, I almost forgot. Here’s Jurek’s blog article, A Hidden Benefit of Customer Surveys Bon appetit!