An early holiday gift to your shop from Auntie Kate
Do you know a shopkeeper who’d like more loyal customers? Customers who are more motivated to stop in and shop more frequently? Who adore the shop? Who brag on the shop, who visit the shop first before any other source?
Does this person need a gift for the holidays?
.
Well, what that shopkeeper needs is a shop blog.
It takes no more time than the shopkeeper’s already spending on Facebook. And a lot less than the combined time any savvy marketeer is spending on social media in toto. Not only that, but a blog can automatically make those Facebook and Twitter posts, precisely when the shop’s clientele will see it. Not only that, but the same blog post can be posted to Facebook multiple times, a necessity if the shop’s friends and fans are to see any post at all.
Even days later. Wouldn’t any shopkeeper be thrilled to write once about an upcoming sale, and be able to put it all over the social media… even Pinterest… for days leading up to the event? Ditto “What we’re taking now,” “We’ve moved/ changed our hours/ added a new department”, and any message that is more that an offhand remark designed to be lost in hours.
One of the things that I like about a blog is that when I post something, it stays around for years. If I post something to Facebook, it is usually gone by the end of the day. From How to Optimize Your Message With Blogging, an Interview with Rich Brooks Read the full interview
Now, starting, and keeping up, a blog for your shop seems awfully complicated. It can be, but it doesn’t have to be. You have better things to do, right? So our industry expert explains the simplest way to do it… for free (or almost free, if you want some luxury add-ons…) And what will you ever say? There’s suggestions to get you started and just like your loved ones say about you
“Once she gets started, you can’t shut her up.”
You are going to LOVE blogging about your business. Your customers are gonna love you. Your bank account will too. In fact, the only people who won’t be thrilled with your blogging marketing?
Your competitors.
More information on why blogging is the best use of social media. Precisely HOW to create a blog for your consignment, resale, or thrift shop, written by an expert in our industry.
Auntie Kate The Resale Expert 
Kate, what if your website is in WordPress blog format? I change once a week but not daily. It is the landing page for my website so I treat it more like a website (with important notices) than a blog with daily little updates. I guess I could do a blog on another one of the pages though…come to think of it.
Otra Vez, your web site, which is basically a blog with pages, is very attractive, and if you find it gets you the SEO you want, stick with it. My thoughts, though, on a web site built on a blog platform are that the blog aspect… the place where you can quickly and easily talk to your visitors… should be OBVIOUSLY a “diary” of the store, which is what a blog (=(we)b log”)
Example: having your blog on your home page (usually the most-visited page of any site) means that the FIRST thing a viewer reads is your blog entries. In your case, those are heavily weighted (at least at the present time) with notices of price reductions. Would a “stranger” get the subliminal impression that your prices are so high they need to be often reduced?
This is just a thought; not necessarily a call to action! And I certainly am not an expert on what will make your web site most SEO friendly, but I AM an expert on how the public sees resale.
Well, (as always) you give good “food for thought”. I’ll certainly consider that in the future. Thanks for the feedback!