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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

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Before & After: Sure-fire WOM

December 9, 2012 by Auntie Kate of Too Good to be Threw

Forlorn into For sure!Everyone loves Before-&-After photos, right? They love them SO much, they forward and share and retweet this category more than any other (well, besides embarrassing photos of celebs.) Fat to skinny. Plain to beautiful. Shabby to chic.

You name it, they love it. Their eyes dart back and forth and they think “I can do that!”

Before-&-Afters awake the dreamer in all of us.

So why not try a before and after series on your consignment shop site, blog, or even Facebook?

What, you say? We don’t fix stuff?

The heck you don’t.

Didn’t you, just today, turn a laundry basket of out-grown toddler clothes into a rack full of irresistible outfits? Or make a neutral couch (boredom city) into a showpiece in a vignette by selecting side tables, throw pillows, lamps that enhanced it? Or help a clothes maven clear her closet and (might as make the B-&-A double-barreled!) fill her purse?

So why not talk about it? Snap some Before-&-After shots? It’s

fun to do,

fun to read about,

and makes your fans feel like they’re a true part of your shop.

Photo from Apartment Therapy.

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Posted in Shopkeeping talk | Tagged advertising, blogging, perceived value, Twitter, web | 3 Comments

3 Responses

  1. on December 11, 2012 at 2:02 pm Ruth's avatar Ruth

    We love before and after shots. And you are right, we have to “dress up” every piece of furniture with accessories from the shop. I don’t buy props, heck we have an entire shop full of the best items.


  2. on December 10, 2012 at 4:16 am michelemcglone's avatar michelemcglone

    I’ve got a dressing room re-do about to start and running through my head is take before and after photos! I think I got that from an earlier post of yours actually! This is a great idea. But I love the new (to me) idea here of taking things in the shop and showing how they could be ‘aftered’! Thank you .


    • on December 10, 2012 at 8:36 am Auntie Kate of Too Good to be Threw's avatar Auntie Kate

      Michele, showing B&A redesigns is perfect for your shop, since you specialize in vintage! I went to an indie craft bazaar this past weekend, and the things they were doing to flat clutch bags from the 60’s were great. Using Pinterest for “archiving” any FB posts works really well for this idea. I look forward to your DR reno photos!



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